How neuromarketing can influence buying behavior

How neuromarketing can influence buying behavior, available at $44.99, has an average rating of 4.28, with 25 lectures, based on 53 reviews, and has 11715 subscribers.

You will learn about Learn how brands can influence buying behavior Understand the mind of the consumer Increase your sales by understanding the brain Better conversions on your marketingcampaigns by applying the neuromarketing rules This course is ideal for individuals who are This is a course for marketers, sales people and business owners who want to increase the performance of their marketing efforts. It is particularly useful for This is a course for marketers, sales people and business owners who want to increase the performance of their marketing efforts.

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Summary

Title: How neuromarketing can influence buying behavior

Price: $44.99

Average Rating: 4.28

Number of Lectures: 25

Number of Published Lectures: 25

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 25

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how brands can influence buying behavior
Understand the mind of the consumer
Increase your sales by understanding the brain
Better conversions on your marketingcampaigns by applying the neuromarketing rules

Who Should Attend

This is a course for marketers, sales people and business owners who want to increase the performance of their marketing efforts.

Target Audiences

This is a course for marketers, sales people and business owners who want to increase the performance of their marketing efforts.

Welcome to our course on Neuromarketing!

Did you know that images can provoke a sensation of sound?
Or that they can boost your appetite?

Are you interested in learning how the latest neuroscience research can be applied to marketing and advertising? Neuromarketing is a field that uses brain imaging and other neuroscience techniques to better understand consumer behavior and create more effective marketing strategies.

In this course, we’ll cover everything from the basics of neuroscience and the history of neuromarketing to advanced techniques for measuring perception, attention, memory, and emotions. We’ll explore how neuromarketing can be used in branding, advertising, product design, pricing, sales, e-commerce, social media, and more.

We’ll also examine the ethical considerations and potential controversies surrounding neuromarketing, as well as future trends and innovations in the field.

It goes without saying that the brain is an immensely complex organ.

As professor Jeff Lichtman from Harvard once said: “If everything you need to know about the brain is a mile, we’ve walked about three inches.”

Whether you’re a marketer, business owner, or just curious about the science behind consumer behavior, this course will provide you with a comprehensive introduction to neuromarketing. So let’s get started and dive into the fascinating world of brain science and marketing!

Course Curriculum

Chapter 1: Introduction

Lecture 1: An introduction to neuromarketing

Lecture 2: The marshmallow test

Lecture 3: An overview of neuromarketing

Chapter 2: Neuromarketing principles

Lecture 1: Basic neuroscience concepts

Lecture 2: Neuromarketing is reshaping packaging design

Lecture 3: Neuroimaging techniques for neuromarketing

Lecture 4: How fMRI unveils the secrets of consumer behavior

Lecture 5: Neuromarketing and color

Lecture 6: Emotional and cognitive processes in neuromarketing

Lecture 7: Why choice overload can cripple your business

Lecture 8: Neuropsychology of consumer behavior

Lecture 9: Beyond likes and shares

Lecture 10: Perception and attention in neuromarketing

Lecture 11: The power of the first impression

Lecture 12: Memory and learning in neuromarketing

Lecture 13: Unexpected drivers of consumer growth

Lecture 14: Neuromarketing and branding

Lecture 15: How neuromarketing unveils unspoken truths

Lecture 16: Loss aversion

Chapter 3: Extra

Lecture 1: Crushing your business goals

Lecture 2: Building confidence

Lecture 3: 1 million dollar

Lecture 4: Find joy in work

Lecture 5: The biggest bottleneck for entrepreneurship

Lecture 6: Why positivity wins

Instructors

Matthieu Bout
Experienced business developer

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 10 votes
4 stars: 15 votes
5 stars: 25 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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