Advanced Google Analytics 4 Implementation with Tag Manager
Advanced Google Analytics 4 Implementation with Tag Manager, available at $79.99, has an average rating of 4.66, with 128 lectures, based on 891 reviews, and has 6345 subscribers.
You will learn about Complete GA4 implementation guide for Google Analytics learners at all skill levels Learn Google Analytics 4 Custom Data Collection with JavaScript and Google Tag Manager Learn Enhanced Ecommerce Implementation for GA4 Learn Custom Report Creation in Google Analytics 4 account and Data Studio Learn Google Analytics 4 Data Model, Events, Event Parameters, User Properties and more Master GA4 implementation with a Live Project This course is ideal for individuals who are Beginners planning to learn GA4 Implementation or Universal Analytics Implementers or GA4 Enthusiasts It is particularly useful for Beginners planning to learn GA4 Implementation or Universal Analytics Implementers or GA4 Enthusiasts.
Enroll now: Advanced Google Analytics 4 Implementation with Tag Manager
Summary
Title: Advanced Google Analytics 4 Implementation with Tag Manager
Price: $79.99
Average Rating: 4.66
Number of Lectures: 128
Number of Published Lectures: 128
Number of Curriculum Items: 128
Number of Published Curriculum Objects: 128
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Complete GA4 implementation guide for Google Analytics learners at all skill levels
- Learn Google Analytics 4 Custom Data Collection with JavaScript and Google Tag Manager
- Learn Enhanced Ecommerce Implementation for GA4
- Learn Custom Report Creation in Google Analytics 4 account and Data Studio
- Learn Google Analytics 4 Data Model, Events, Event Parameters, User Properties and more
- Master GA4 implementation with a Live Project
Who Should Attend
- Beginners planning to learn GA4 Implementation
- Universal Analytics Implementers
- GA4 Enthusiasts
Target Audiences
- Beginners planning to learn GA4 Implementation
- Universal Analytics Implementers
- GA4 Enthusiasts
This is a complete implementation and customization course on Google Analytics 4 including ecommerce data collection. With Universal Analytics ready to be sunset by 2023, this course will prepare you to handle any scale of Google Analytics 4 projects independently. The course starts with the fundamental concepts – GA4 reports (only what is needed for implementation mastery), how GA4 works behind the scenes, the event data model, event parameters, user properties, and more.
We learn how Google Tag Manager is used for advanced implementation, user-id tracking, and ecommerce data collection and display in GA4. We use JavaScript extensively to handle advanced use cases. In fact, for learners who are not comfortable with JS, there are JS fundamentals chapters to get you up to speed. For non-coders, the learning curve could be steep. There is a live project, a website, that you and I will set up to implement google analytics together. There are chapters that discuss custom report creation at length including the use of Data Studio.
I am Rudranil, and I have been a marketing and analytics professional for more than a decade with many many projects under my belt. I bring to you this course with hours and hours of video content, an enormous discount, lifelong access, and a no questions asked 30-day money-back guarantee. You have zero risk in subscribing to the course. I would love to see you inside the course.
Thank you.
Reviews from my Google Analytics courses on Udemy:
An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
–Oren
Really an amazing course… super-detailed!! This is the place to start … he takes from absolutely 0 to 100.
–Toshiba
This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.
–Mujaheed Abdul Wahab
Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.
— JJ Kennedy
He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
— Arun
Course Curriculum
Chapter 1: Google Analytics 4 Reports Overview
Lecture 1: Report Types in Google Analytics 4
Lecture 2: Pace of the Video
Lecture 3: Overview of Google Analytics 4 Interface
Lecture 4: Realtime Reports and How Data Flows in GA4
Lecture 5: Acquisition Reports and Users in Google Analytics 4
Lecture 6: Users, New Users, Client Id, and Cookies
Lecture 7: Engagement – Events and Conversions
Lecture 8: Engagement – Page Report
Lecture 9: Retention Report
Lecture 10: Demographics and Tech Devices of Users
Lecture 11: Monetization Reports
Lecture 12: Admin Settings
Lecture 13: Comparison (Segment) Settings in GA4
Lecture 14: Attribution Modeling in GA4
Lecture 15: Thought Process Behind Data Collection
Chapter 2: Set up Live Project
Lecture 1: Install the Project Website
Lecture 2: Install GA4., GTM, and Text Editor
Lecture 3: JavaScript Prerequisites
Chapter 3: JavaScript Basics (*Only for Non-coders)
Lecture 1: Introduction to Basic JavaScript
Lecture 2: Variables in JavaScript
Lecture 3: JavaScript Functions
Lecture 4: JavaScript Arrays and Decision Conditions
Lecture 5: JavaScript If Else Statement and Operators
Lecture 6: Loops in JavaScript – For Statement
Lecture 7: Objects in JavaScript
Lecture 8: Reading and Manipulating HTML with JS
Chapter 4: How Google Analytics 4 Works
Lecture 1: How Google Analytics 4 Works
Lecture 2: How Events Work Conceptually
Lecture 3: Create an Event – Part I
Lecture 4: Create an Event – Part II
Lecture 5: Challenges in Event Creation
Chapter 5: How Google Tag Manager Works
Lecture 1: How Google Tag Manager Works with GA and Website
Lecture 2: Integrate GTM + GA + Website
Lecture 3: Concept – Tags, Triggers, and Variables
Lecture 4: Tags, Triggers, and Variables
Lecture 5: Redoing Event in GTM
Lecture 6: Preview Mode or Tag Assistant in GTM
Lecture 7: Test Tags and Triggers Using the Preview Mode
Lecture 8: GTM Internal Working Mechanism
Chapter 6: Events in Google Analytics 4
Lecture 1: Capture Data Required by Events from the Webpages
Lecture 2: Custom JS Variables and Event Parameters
Lecture 3: Analyze the Event Parameters in GA4
Lecture 4: Custom Definitions, Dimensions and Metrics in GA4
Lecture 5: Another Use Case of Event
Lecture 6: Firing Events in the Absence of Explicit User Action
Lecture 7: Tracking Forms – Part I
Lecture 8: Tracking Forms – Part II
Lecture 9: Tracking Forms – Part III
Lecture 10: GTM Variables – DOM Element and Auto-Event Variables
Lecture 11: GTM Variables – DOM Element and Auto-Event Variables – Part II
Chapter 7: Enhanced Measurement
Lecture 1: Scrolls and Outbound Links
Lecture 2: Site Search, Video, and File Downloads
Lecture 3: Connected Site Tags and Google Analytics History
Lecture 4: Cross Domain Tracking, Referral Management and Session Timeout Settings
Lecture 5: Additional Useful Settings
Chapter 8: User Properties and User ID Tracking
Lecture 1: Basic Concepts – User Properties
Lecture 2: User Properties – Concepts and Implementation – Part – II
Lecture 3: Local and Session Storage
Lecture 4: Using Local and Session Storage with GTM
Lecture 5: User Property Exercise for You
Lecture 6: Solution to the User Property Exercise
Lecture 7: Test the Implementation of User Property
Lecture 8: User ID Tracking – Concept
Lecture 9: Setup User ID in the Browser Cookie
Lecture 10: Push User ID Data to Google Analytics 4
Lecture 11: User ID Tracking Results
Chapter 9: The Data Layer
Lecture 1: The Data Layer in GTM
Lecture 2: A Simple Application of Data Layer
Chapter 10: Data Collection and REST API Basics
Lecture 1: Fundamentals of Aggregating Data from User Actions
Lecture 2: Set Attributes with HTML for Data Collection
Lecture 3: Data Collection Using Global JavaScript Variables
Lecture 4: Fundamentals of REST API for Data Collection
Chapter 11: Ecommerce Data Collection – I
Lecture 1: How Ecommerce Data Collection Works in GA4
Lecture 2: Implement a Basic Use Case of Ecommerce
Lecture 3: How to Access the Rest API of WooCommerce
Lecture 4: Implement WooCommerce REST API Authentication – I
Lecture 5: Implement WooCommerce REST API Authentication – II
Lecture 6: Fetch Dynamic Data from WooCommerce Using the REST API
Chapter 12: Ecommerce Data Collection – II
Lecture 1: Implement Data Collection on Product Selection – I
Lecture 2: Implement Data Collection on Product Selection – II
Lecture 3: A few Gaps in the Ecommerce Implementation
Lecture 4: Create a JS Framework for Data Collection from WooCommerce – I
Lecture 5: Create a JS Framework for Data Collection from WooCommerce – II
Lecture 6: Fixing Issues Occurring Due to Page Unloading
Lecture 7: Implementation Assignment
Lecture 8: Implement Data Collection on Add to Cart
Lecture 9: Implement Data Collection on Product List Views
Lecture 10: Implement Data Collection on Product List Views – II
Instructors
-
Rudranil Chakrabortty
Online Marketing Professional and Instructor
Rating Distribution
- 1 stars: 13 votes
- 2 stars: 22 votes
- 3 stars: 75 votes
- 4 stars: 286 votes
- 5 stars: 495 votes
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