Market Segmentation: For Both B2C and B2B Markets
Market Segmentation: For Both B2C and B2B Markets, available at $49.99, has an average rating of 4.4, with 15 lectures, 12 quizzes, based on 18 reviews, and has 2966 subscribers.
You will learn about The concept of market segmentation The different types of segmentation in consumer (B2C) markets The different types of segmentation in B2B markets The benefits of market segmentation The different strategies for implementing market segmentation The required criteria for successful market segmentation This course is ideal for individuals who are Business builders or Marketers or Entrepreneurs It is particularly useful for Business builders or Marketers or Entrepreneurs.
Enroll now: Market Segmentation: For Both B2C and B2B Markets
Summary
Title: Market Segmentation: For Both B2C and B2B Markets
Price: $49.99
Average Rating: 4.4
Number of Lectures: 15
Number of Quizzes: 12
Number of Published Lectures: 15
Number of Published Quizzes: 12
Number of Curriculum Items: 27
Number of Published Curriculum Objects: 27
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- The concept of market segmentation
- The different types of segmentation in consumer (B2C) markets
- The different types of segmentation in B2B markets
- The benefits of market segmentation
- The different strategies for implementing market segmentation
- The required criteria for successful market segmentation
Who Should Attend
- Business builders
- Marketers
- Entrepreneurs
Target Audiences
- Business builders
- Marketers
- Entrepreneurs
This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the required criteria for successful market segmentation.
Why should you segment your market?Market segmentation is all about dividing your general group of potential customers into sub-groups that share common attributes. Segmenting your market helps you gain a better understanding of your potential customer’s needs and wants. This understanding will enable you to tailor your marketing strategy to customer segments, most likely to buy your product or service.
Segmenting your market enables you to efficiently use your resources to develop a product and marketing strategy that accurately meets your customers’ needs. It also helps you identify your competitors’ actual strengths and weaknesses and spot new opportunities in the market.
The course examines all the different types of segmentation, like macro, micro, geographic, demographic, geodemographic, psychographic, behaviour and multivariable. It also examines the different types of strategies for targeting market segments, such as concentrated, differentiated and undifferentiated.
On completing the course, you will have a big picture understanding of market segmentation and what it involves, regardless of the type of company you own or work for.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: What is Market Segmentation?
Lecture 3: Join the Community and Give Feedback
Lecture 4: Benefits of Market Segmentation
Chapter 2: Business-to-Consumer (B2C) Market Segmentation
Lecture 1: Overview and Geographic Segmentation
Lecture 2: Demographic Segmentation
Lecture 3: Geodemographic Segmentation
Lecture 4: Psychographic Segmentation
Lecture 5: Behaviour Segmentation
Lecture 6: Multivariable Segmentation
Chapter 3: Business-to-Business (B2B) Market Segmentation
Lecture 1: Overview and Macro Segmentation
Lecture 2: Micro Segmentation
Chapter 4: Implementation of Segmentation
Lecture 1: Implementation of Segmentation
Lecture 2: Criteria for Successful Segmentation
Chapter 5: Conclusion
Lecture 1: Conclusion
Instructors
-
Ikenna Oyenta
Founder of Edifen | Marketing & Product Growth Manager
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 8 votes
- 5 stars: 8 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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