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From Bland to Brand – Creating a Winning Brand Strategy

Marketing

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From Bland to Brand – Creating a Winning Brand Strategy, available at $19.99, has an average rating of 4.67, with 20 lectures, based on 3 reviews, and has 14 subscribers.

You will learn about Understand the ten different brand types to uncover opportunities How to craft a compelling brand vison, mission, and values that serve as the brand's north star How to effectively identify brand differentiators to ascertain the brand's competitive advantage How to determine the right positioning direction for the brand to thrive How to formulate a compelling brand positioning statement that guides brand activation How to develop a distinctive and attractive brand personality that connects emotionally with the target audience What to do next after developing the strategic brand blueprint This course is ideal for individuals who are Marketers and Brand Managers: Who are seeking to distinguish their brands with evidence-based strategies and keen to master the fundamentals of brand strategy. or Business Owners: Who wants to position their brands effectively, saving both time and money, with the goal of cultivating their brand into a substantial financial asset over time. or Creative Professionals: Who are looking to enhance their advisory roles by integrating strategic brand insights for their clients. or Consultants: Who are aiming to sharpen their branding knowledge to offer more sophisticated and practical solutions. or Marketing Students: Who are passionate about branding and are aiming to develop the skills and insights needed to forge a successful career as a brand strategist. It is particularly useful for Marketers and Brand Managers: Who are seeking to distinguish their brands with evidence-based strategies and keen to master the fundamentals of brand strategy. or Business Owners: Who wants to position their brands effectively, saving both time and money, with the goal of cultivating their brand into a substantial financial asset over time. or Creative Professionals: Who are looking to enhance their advisory roles by integrating strategic brand insights for their clients. or Consultants: Who are aiming to sharpen their branding knowledge to offer more sophisticated and practical solutions. or Marketing Students: Who are passionate about branding and are aiming to develop the skills and insights needed to forge a successful career as a brand strategist.

Enroll now: From Bland to Brand – Creating a Winning Brand Strategy

Summary

Title: From Bland to Brand – Creating a Winning Brand Strategy

Price: $19.99

Average Rating: 4.67

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand the ten different brand types to uncover opportunities
  • How to craft a compelling brand vison, mission, and values that serve as the brand's north star
  • How to effectively identify brand differentiators to ascertain the brand's competitive advantage
  • How to determine the right positioning direction for the brand to thrive
  • How to formulate a compelling brand positioning statement that guides brand activation
  • How to develop a distinctive and attractive brand personality that connects emotionally with the target audience
  • What to do next after developing the strategic brand blueprint

Who Should Attend

  • Marketers and Brand Managers: Who are seeking to distinguish their brands with evidence-based strategies and keen to master the fundamentals of brand strategy.
  • Business Owners: Who wants to position their brands effectively, saving both time and money, with the goal of cultivating their brand into a substantial financial asset over time.
  • Creative Professionals: Who are looking to enhance their advisory roles by integrating strategic brand insights for their clients.
  • Consultants: Who are aiming to sharpen their branding knowledge to offer more sophisticated and practical solutions.
  • Marketing Students: Who are passionate about branding and are aiming to develop the skills and insights needed to forge a successful career as a brand strategist.

Target Audiences

  • Marketers and Brand Managers: Who are seeking to distinguish their brands with evidence-based strategies and keen to master the fundamentals of brand strategy.
  • Business Owners: Who wants to position their brands effectively, saving both time and money, with the goal of cultivating their brand into a substantial financial asset over time.
  • Creative Professionals: Who are looking to enhance their advisory roles by integrating strategic brand insights for their clients.
  • Consultants: Who are aiming to sharpen their branding knowledge to offer more sophisticated and practical solutions.
  • Marketing Students: Who are passionate about branding and are aiming to develop the skills and insights needed to forge a successful career as a brand strategist.

Hi there, I’m Catherine, founder of Broc Consulting, and I’m thrilled to bring you a course steeped in two decades of brand consulting expertise.

Why This Course?

This course is a compact, concise, and insightful guide designed to accelerate your learning curve in brand strategy. It encompasses my extensive experience and insights from over 200 brand revitalization projects across many sectors. I developed this course to empower you with a straightforward, simple, and actionable step-by-step process to craft a brand strategy that’s robust and resilient.

  • For Beginners: If brand strategy is new to you, this course provides clear instructions and valuable worksheets to navigate your journey.

  • For Current Brand Owners: If you already possess a brand strategy, consider this course a comprehensive checklist to audit and fortify your brand’s resilience.

  • For Successful Brand Strategists: If you lead a successful brand, discover novel opportunities to propel your brand to newer heights through this course.

As a brand strategist, the questions I get from many leaders have been variations on one theme: ‘How can I stand out in the crowd?’ These businesses have capital, a solid business plan, good products and services at the right price, the competence to produce them, and a sizeable potential market. The problem I see is that they are unable to attract and retain the type of customers and employees they want. Their prospective customers and employees seem to gravitate towards the more prominent and established brand names.

This course is meticulously designed to address the uncertainties and questions about brand establishment and direction. It’s a catalyst to help your brand resonate more profoundly, enabling it to stand distinctively in the crowded market.

What Will You Gain?

  • Insight into Different Types of Brands: Understand and choose what suits best for your vision.

  • Foundation of Brand Success: Learn to develop a coherent brand vision, mission, and values that are the cornerstone of your brand’s success.

  • Uncover True Differentiators: Find and polish the unique aspects of your brand to resonate with your target audience.

  • Develop an Attractive Brand Personality: Guide your brand expression by imbibing a robust brand personality.

  • Bring Your Brand to Life: Learn the practical aspects of implementing your brand strategy effectively.

Empower Your Brand Journey Today!

This course equips you with the ability to develop a strategic brand strategy blueprint – a clear roadmap that serves as your north star in the noisy branding jungle. It keeps you focused on the long game, guiding your brand development in the right direction.

This course isn’t just a learning experience; it’s an invitation to join a community where brands are built with passion, clarity, and resilience. I am excited to share my knowledge and experiences with you and witness the incredible brands you will construct and revitalize!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Brand Discovery

Lecture 1: Types of Brands – Part 1

Lecture 2: Types of Brands – Part 2

Lecture 3: Putting It Together – Brand Inventory

Chapter 3: Brand Review & Strategize Part 1

Lecture 1: What is Brand Strategy

Lecture 2: The Brand Strategy Process – Brand Vision

Lecture 3: The Brand Strategy Process – Brand Mission

Lecture 4: The Significance of Brand Vision and Brand Mission

Lecture 5: Developing Brand Vision and Brand Mission

Lecture 6: Lecture 10 – The Brand Strategy Process – Overview of Brand Values

Lecture 7: How to Develop Core Values or Brand Values

Chapter 4: Brand Review & Strategize Part 2

Lecture 1: The Brand Strategy Process – Brand Personality

Lecture 2: The Power of Brand Personality

Chapter 5: Brand Review & Strategize Part 3

Lecture 1: Overview of Brand Positioning

Lecture 2: Finding Your Brand Differentiators

Lecture 3: Different Positioning Strategies

Lecture 4: How to Choose the Right Positioning Strategy

Lecture 5: Developing a Brand Positioning Statement

Chapter 6: Make the Brand Strategy Come to Life

Lecture 1: Next Steps to Activate the Brand Strategy

Chapter 7: Closing

Lecture 1: Closing Remarks

Instructors

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  • 5 stars: 2 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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