Social Media Marketing Strategy 101

Together we will focus on the concepts and trends you’ll need to be aware of, and then move into a simple, four step methodology to produce your own strategy.

• Audit your digital presence

• Develop a social media strategy

• Execute a social media strategy

• Measure and optimize your strategy

This course is a fun and exciting introduction to digital strategy – on the most fun corners of the internet – social media! I have mentored many strategists and aspiring strategists to tackle questions like “what should our business be doing online” or “how do we fare against our competitors” with simple steps that provoke both thought and action!

My teaching style is informal and packed with a variety of content formats which include Google Slides Templates, Google Sheets templates, software suggestions, free hacks and – a copy of an ebook which covers all the nuances of each social media platform.

There’s nothing worse than someone who doesn’t walk the walk – so I provide actionable steps and suggestions that are currently working for my clients, in the hopes that we can learn in the most collaborative way possible.

I have a Youtube channel helping people to #DoDigitalBetter – and this course is absolutely no different! I share all my secrets to help you become the best strategist you can be.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!