Modern PR Secrets: Increase Your Earning Power

Modern PR Secrets: Increase Your Earning Power, available at $44.99, with 46 lectures.

You will learn about Understand Digital PR's evolution, discerning traditional from modern approaches integrating social media and SEO. Analyze media exposure's role in PR, fostering credibility and brand awareness alongside social proof for thought leadership. Evaluate PR, social media, and SEO's synergy to boost brand visibility and engagement across diverse platforms. Utilize optimization techniques to target audiences, journalists, and influencers, enhancing online presence and media coverage. Craft compelling PR content for various channels, integrating keywords, hashtags, and storytelling for maximum impact. Measure PR campaign effectiveness with tools like Google Analytics, demonstrating ROI and refining strategies for success. This course is ideal for individuals who are Marketers: Craving to elevate brand visibility beyond paid ads or Entrepreneurs: Aspiring for a reputable brand identity in the digital frontier or PR Pros: Striving to modernize your PR toolkit and stay ahead, not just catch up or Small Business Owners: Seeking cost-effective ways to build an engaged community or Freelancers: Desiring to carve a unique niche in a crowded marketplace or Personal Brands: Eager to amplify your narrative in a resonant manner or Students: Ready to leapfrog into the future of PR with a robust, modern skill set It is particularly useful for Marketers: Craving to elevate brand visibility beyond paid ads or Entrepreneurs: Aspiring for a reputable brand identity in the digital frontier or PR Pros: Striving to modernize your PR toolkit and stay ahead, not just catch up or Small Business Owners: Seeking cost-effective ways to build an engaged community or Freelancers: Desiring to carve a unique niche in a crowded marketplace or Personal Brands: Eager to amplify your narrative in a resonant manner or Students: Ready to leapfrog into the future of PR with a robust, modern skill set.

Enroll now: Modern PR Secrets: Increase Your Earning Power

Summary

Title: Modern PR Secrets: Increase Your Earning Power

Price: $44.99

Number of Lectures: 46

Number of Published Lectures: 46

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Understand Digital PR's evolution, discerning traditional from modern approaches integrating social media and SEO.
Analyze media exposure's role in PR, fostering credibility and brand awareness alongside social proof for thought leadership.
Evaluate PR, social media, and SEO's synergy to boost brand visibility and engagement across diverse platforms.
Utilize optimization techniques to target audiences, journalists, and influencers, enhancing online presence and media coverage.
Craft compelling PR content for various channels, integrating keywords, hashtags, and storytelling for maximum impact.
Measure PR campaign effectiveness with tools like Google Analytics, demonstrating ROI and refining strategies for success.

Who Should Attend

Marketers: Craving to elevate brand visibility beyond paid ads
Entrepreneurs: Aspiring for a reputable brand identity in the digital frontier
PR Pros: Striving to modernize your PR toolkit and stay ahead, not just catch up
Small Business Owners: Seeking cost-effective ways to build an engaged community
Freelancers: Desiring to carve a unique niche in a crowded marketplace
Personal Brands: Eager to amplify your narrative in a resonant manner
Students: Ready to leapfrog into the future of PR with a robust, modern skill set

Target Audiences

Marketers: Craving to elevate brand visibility beyond paid ads
Entrepreneurs: Aspiring for a reputable brand identity in the digital frontier
PR Pros: Striving to modernize your PR toolkit and stay ahead, not just catch up
Small Business Owners: Seeking cost-effective ways to build an engaged community
Freelancers: Desiring to carve a unique niche in a crowded marketplace
Personal Brands: Eager to amplify your narrative in a resonant manner
Students: Ready to leapfrog into the future of PR with a robust, modern skill set

Tired of Feeling Invisible?

Do you ever feel like your business is buried in the feeds?

Are your efforts to gain media attention falling flat?

Do you wonder why the media can’t seem to find you?

Are you working tirelessly to build your audience but seeing minimal results?

Why can’t the media find YOU?

You’re not alone.

Many entrepreneurs, authors, influencers, and experts struggle to gain momentum and stand out.

They work tirelessly to build an audience and grow their brand.

But it feels like they’re stuck in obscurity.

Discover the System That’s Generated Over $1 Billion in Publicity

Lisa Buyer has helped build empires for brands, authors, influencers, and entrepreneurs using a proven PR formula.

Her unconventional approach weaves together the power of traditional PR, social media, and search optimization.

A complete A-Z masterclass on how to combine PR, social media, AI, SEO, and the latest Web3 technologies and efficiencies
The optimization tactics used by top brands that get journalists’ attention
How to make any product or service irresistible to the media
The blueprint to establish yourself as a thought leader fast
Lisa’s step-by-step formula for getting journalists to seek YOU out

Get media mentions and featured in major media outlets like Forbes, BuzzFeed, and The Wall Street Journal
Become revered industry thought leaders
Build audiences of hundreds of thousands in months
Generate over $1 billion in publicity value

Course Curriculum

Chapter 1: Digital Public Relations Super Powers

Lecture 1: PR Yesterday, Today, and the Future

Lecture 2: SEO PR

Lecture 3: Social PR

Lecture 4: Brand PR

Lecture 5: Visual PR

Lecture 6: AR/VR PR

Lecture 7: Audio PR

Lecture 8: Strategy

Chapter 2: PR Channels

Lecture 1: Journalists

Lecture 2: Website

Lecture 3: Search Engines

Lecture 4: Social Media

Lecture 5: Emails

Lecture 6: Influencers

Lecture 7: Audio – Podcasting

Chapter 3: Writing and Optimization

Lecture 1: Who, What, Where, When, and Why

Lecture 2: Formatting and Emojis

Lecture 3: Keywords, Links, and Hashtags

Lecture 4: Bios

Lecture 5: Owned Digital Assets

Lecture 6: Email

Lecture 7: Gifs

Lecture 8: Repurpose

Chapter 4: News Angles and Storytelling

Lecture 1: Audience

Lecture 2: News

Lecture 3: Trending

Lecture 4: Editorial Calendars

Lecture 5: Themes, Holidays, and Events

Lecture 6: Events

Chapter 5: Media Relations

Lecture 1: Press Releases Part 1

Lecture 2: Press Releases Part 2

Lecture 3: The List Part 1

Lecture 4: The List Part 2

Lecture 5: The Pitch Part 1

Lecture 6: The Pitch Part 2

Lecture 7: The Pitch Part 3

Lecture 8: Pitching Do’s and Don’ts Part 1

Lecture 9: Pitching Do’s and Don’ts Part 2

Lecture 10: Distribution

Lecture 11: Monitoring

Chapter 6: Measuring

Lecture 1: What Matters (KPIs)

Lecture 2: Google Analytics Part 1

Lecture 3: Google Analytics Part 2

Lecture 4: Media Monitoring

Lecture 5: PR Reporting

Lecture 6: Digital PR Tools

Instructors

Lisa Buyer
Digital Lifestyle Writer and Author of Social PR Secrets

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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