Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained, available at $39.99, has an average rating of 4.3, with 13 lectures, based on 24 reviews, and has 1328 subscribers.

You will learn about Understand the different advertising pricing model Create an advertising budget based on marketing objective Compare advertising effectiveness across different pricing models and advertising channels This course is ideal for individuals who are Beginners to online advertising or Business owners starting to build an advertising budget or NOT for anyone who is already experienced with online advertising. This is a beginners course. It is particularly useful for Beginners to online advertising or Business owners starting to build an advertising budget or NOT for anyone who is already experienced with online advertising. This is a beginners course.

Enroll now: Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Summary

Title: Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Price: $39.99

Average Rating: 4.3

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the different advertising pricing model
Create an advertising budget based on marketing objective
Compare advertising effectiveness across different pricing models and advertising channels

Who Should Attend

Beginners to online advertising
Business owners starting to build an advertising budget
NOT for anyone who is already experienced with online advertising. This is a beginners course.

Target Audiences

Beginners to online advertising
Business owners starting to build an advertising budget
NOT for anyone who is already experienced with online advertising. This is a beginners course.

Are you new to the world of advertising?

You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.

What is CPC?
What is PPC?
What is CPM?
What is CPA?
Which is best for me?
How do I budget?

If you have these questions, you've found the right course!

This course will explain these various pricing models, so you can create your advertising budget accordingly.

This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.

If you want to dive into online advertising, but don't know where to start, start here now! See you in class!

Course Curriculum

Chapter 1: Introduction to Media pricing

Lecture 1: Introduction

Lecture 2: Just one more jargon

Lecture 3: How sales funnel affect advertising

Chapter 2: Practical examples in Spreadsheets

Lecture 1: Downloadable reference material

Lecture 2: How to set up your sales funnel?

Lecture 3: How to set up a CPM budget?

Lecture 4: How to set up a CPC budget?

Lecture 5: How to set up a CPA budget?

Lecture 6: How to compare the different pricing models?

Lecture 7: Class wrap up

Lecture 8: Facebook group

Chapter 3: Bonus materials!

Lecture 1: Bonus preview: Introduction to Market Sizing

Lecture 2: Bonus preview: Introduction to the Consumer Decision Journey

Instructors

Jeannie Chan
Strategist & Marketer for businesses large and small

Rating Distribution

1 stars: 3 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 7 votes
5 stars: 12 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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