Marketing Plan – Write The Perfect Plan: SOSTAC® framework

Marketing Plan – Write The Perfect Plan: SOSTAC® framework, available at $44.99, has an average rating of 4.7, with 9 lectures, 8 quizzes, based on 241 reviews, and has 692 subscribers.

You will learn about How to write The Perfect Plan (using PR Smith's SOSTAC® Planning framework) The importance of the Situation Analysis in your plan + . Strategy is the smallest part of the plan, yet, most important, part of the plan The key components of strategy You will also be able to have a mature discussion about other people's plans. NB This short course shows you the components of a plan and how they fit together. It DOES NOT include examples of plans. This course is ideal for individuals who are Anyone who wants to learn How To Write Great Plans or Professionals: Managers, Marketers plus students of Business / Marketing or This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides. It is particularly useful for Anyone who wants to learn How To Write Great Plans or Professionals: Managers, Marketers plus students of Business / Marketing or This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides.

Enroll now: Marketing Plan – Write The Perfect Plan: SOSTAC® framework

Summary

Title: Marketing Plan – Write The Perfect Plan: SOSTAC® framework

Price: $44.99

Average Rating: 4.7

Number of Lectures: 9

Number of Quizzes: 8

Number of Published Lectures: 9

Number of Published Quizzes: 8

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: £24.99

Quality Status: approved

Status: Live

What You Will Learn

How to write The Perfect Plan (using PR Smith's SOSTAC® Planning framework)
The importance of the Situation Analysis in your plan + .
Strategy is the smallest part of the plan, yet, most important, part of the plan
The key components of strategy
You will also be able to have a mature discussion about other people's plans.
NB This short course shows you the components of a plan and how they fit together. It DOES NOT include examples of plans.

Who Should Attend

Anyone who wants to learn How To Write Great Plans
Professionals: Managers, Marketers plus students of Business / Marketing
This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides.

Target Audiences

Anyone who wants to learn How To Write Great Plans
Professionals: Managers, Marketers plus students of Business / Marketing
This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides.

This marketing planning course gets the best Udemy score of 4.9 out of 5. Learn how to write the perfect plan in 4 minutes, then explore it in approximately one hour. 8 short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing’s Centenary Poll and has since been adopted by Linkedin, KPMG, hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith.

The 6 sections in a SOSTAC® Plan are easy to remember.

Situation Analysis (where are we now);
Objectives (where are we going)
Strategy (how do we get there?)
Tactics (the details of strategy i.e. the marketing mix)
Action (how do we ensure excellent execution of the plan i.e. internal marketing)
Control (how do we know we are getting there – what metrics should we watch?)

NB This very short course DOES NOT INCLUDE SAMPLE PLANS. Instead, author, PR Smith spends time showing you how to write the perfect plan, what the 6 key sections of great plans are, what these 6 sections must include, the difference between Strategy and Tactics and how all 6 sections fit together in a very easy-to-remember way. There is, however, a free one-page summary SOSTAC® Planning template. There is also a free weekly chat with PR Smith every Friday from 1 pm – 1.30 pm GMT/BST on the LinkedIn audio event – visit PR Smith’s personal profile prsmithmarketing/ and add it to your calendar.

TEDxTalk speaker, author & adviser, PR Smith brings this unique planning framework to life in a colourful, fast-moving, easy-to-remember way. By the end of this course, you will know the structure you need to write the perfect plan. You can perfect it thereafter. In fact, once you have taken this course, you will be able to immediately sign up for the separate SOSTAC® Certified Planner course & certificate (approved by the UK CPD Standards Office). Please note we try to keep this course to 60 mins max. We do not include case studies and templates instead we give you some short punchy video lectures and one or two small documents about more resources – at the very last lecture.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to SOSTAC® Planning Framework

Lecture 2: Situation Analysis – where are we now? (1/2)

Lecture 3: Situation Analysis – where are we now? (2/2)

Lecture 4: Objectives – where are we going?

Lecture 5: Strategy – how do we get there?

Lecture 6: Tactics – the details of strategy (mktg mix)

Lecture 7: Actions – executing with excellence

Lecture 8: Control – how do we know we are getting there?

Lecture 9: Lecture 9: Summary and Review

Instructors

PR Smith
TEDxTalks Speaker, Author (SOSTAC® plans & books) & Adviser

Rating Distribution

1 stars: 11 votes
2 stars: 9 votes
3 stars: 30 votes
4 stars: 87 votes
5 stars: 104 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu