Storytelling: Learn The Power of Storytelling
Storytelling: Learn The Power of Storytelling, available at $49.99, has an average rating of 4.25, with 24 lectures, based on 77 reviews, and has 771 subscribers.
You will learn about Crafting Stories for Advertising Campaigns Building story through narrative Triggering emotional responses Using story in web, print, tv, and social media campaigns This course is ideal for individuals who are Marketers or Advertisers or Businesses It is particularly useful for Marketers or Advertisers or Businesses.
Enroll now: Storytelling: Learn The Power of Storytelling
Summary
Title: Storytelling: Learn The Power of Storytelling
Price: $49.99
Average Rating: 4.25
Number of Lectures: 24
Number of Published Lectures: 24
Number of Curriculum Items: 24
Number of Published Curriculum Objects: 24
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Crafting Stories for Advertising Campaigns
- Building story through narrative
- Triggering emotional responses
- Using story in web, print, tv, and social media campaigns
Who Should Attend
- Marketers
- Advertisers
- Businesses
Target Audiences
- Marketers
- Advertisers
- Businesses
Learn the Art of Storytelling and how craft stories for advertising campaigns to bring in more sales to you business. Storytelling is a powerful way to make people care about products, brands, and causes.
By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.
With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.
In this course, we will lay out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. We will break down how that story translates to the various advertising components that creatives often use in a real-world campaigns, such as social media, websites, TV and print ads.
Course Curriculum
Chapter 1: Art of Storytelling
Lecture 1: Welcome
Lecture 2: Storytelling in business or in life
Lecture 3: The science behind how stories build relationships
Lecture 4: Elements of effective storytelling
Lecture 5: Storytelling for relationship building in business
Lecture 6: Understanding the audience
Lecture 7: Story matrix
Lecture 8: Create and Connect
Lecture 9: Storytelling frameworks
Lecture 10: Crafting your storytelling skills
Chapter 2: Storytelling for Brands/Businesses
Lecture 1: Introduction
Lecture 2: Story in advertising
Lecture 3: Understanding story structure
Lecture 4: Building story through narrative
Lecture 5: How that structure applies to advertising
Lecture 6: Building campaigns through narrative
Lecture 7: Understanding Human emotion
Lecture 8: Triggering emotional response through story
Lecture 9: Empathy vs. manipulation
Lecture 10: Example project
Lecture 11: TV spot development
Lecture 12: Print ad development
Lecture 13: Website and social content development
Lecture 14: Conclusion
Instructors
-
Brand Jam
Creative Director
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 16 votes
- 4 stars: 22 votes
- 5 stars: 35 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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