Google Analytics Advanced Training – Master Google Analytics

Google Analytics Advanced Training – Master Google Analytics, available at $84.99, has an average rating of 4.55, with 27 lectures, 1 quizzes, based on 178 reviews, and has 1297 subscribers.

You will learn about Advanced concepts in Google Analytics Learn how to enhance your analysis by creating and using your own metrics in Google Analytics Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting Segment your user base Learn about attribution models Use Secondary dimensions Effectively track campaigns Add Customer Dimensions to enhance reporting Sub-Domain and Cross Domain tracking Google Tag Manager overview for advanced tracking This course is ideal for individuals who are Web Analysts or Digital Analysts or Social Media Analysts or Small business owners or Digital Marketers It is particularly useful for Web Analysts or Digital Analysts or Social Media Analysts or Small business owners or Digital Marketers.

Enroll now: Google Analytics Advanced Training – Master Google Analytics

Summary

Title: Google Analytics Advanced Training – Master Google Analytics

Price: $84.99

Average Rating: 4.55

Number of Lectures: 27

Number of Quizzes: 1

Number of Published Lectures: 25

Number of Published Quizzes: 1

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 26

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Advanced concepts in Google Analytics
Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting
Segment your user base
Learn about attribution models
Use Secondary dimensions
Effectively track campaigns
Add Customer Dimensions to enhance reporting
Sub-Domain and Cross Domain tracking
Google Tag Manager overview for advanced tracking

Who Should Attend

Web Analysts
Digital Analysts
Social Media Analysts
Small business owners
Digital Marketers

Target Audiences

Web Analysts
Digital Analysts
Social Media Analysts
Small business owners
Digital Marketers

Google Analytics has a lot to offer than what’s available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.

What You will learn

Connect with a Demo Account – eCommerce site – those who don’t have Google Analytics can get all GA functionality in this demo account
1. Metrics and Dimensions
2. Creating Goals
Campaign Tracking
Segmentation
Attributions
Secondary Dimensions
Overview of Google Tag Manager and how to use it for some advanced tracking
Track Events in Google Analytics (non-page view actions) – Learn example of YouTube video tracking with Google Tag Manager
Cross-Device user tracking
Custom Dimensions
Import offline data such as CRM data into Google Analytics
Calculated Metrics
Custom Metrics
Sub-Domain Tracking – Using Universal Analytics and Google Tag Manager
Cross-Domain Tracking – Using Universal Analytics and Google Tag Manager.
Content Grouping
Alerts and Annotations

This course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports.

This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager.

I have worked with Google Analytics since it’s the first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Housekeeping

Lecture 3: Google Analytics Demo Account

Chapter 2: Campaign Tracking in Google Analytics

Lecture 1: Understand Goals, how to create them and the reports

Lecture 2: Campaign Tracking in Google Analytics

Lecture 3: URL Builder

Lecture 4: Attribution Models

Chapter 3: Tools for Deeper Analysis

Lecture 1: Segmentation

Lecture 2: Secondary Dimension

Lecture 3: Creating Custom Report

Chapter 4: Beyond Basic Tracking

Lecture 1: Introduction to Google Tag Manager

Lecture 2: Event Tracking

Lecture 3: Cross Device User Tracking in Google Analytics

Lecture 4: Custom Dimensions – Track Individual Users

Lecture 5: Importing CRM (Offline Data) into Google Analytics

Lecture 6: Custom Metrics – Track your metrics in Google Analytics

Lecture 7: Content Grouping in Google Analytics – Why and How

Lecture 8: Sub-Domain Tracking in Google Analytics – Shows Google Tag Manager as well

Lecture 9: Cross Domain Tracking

Chapter 5: More tools

Lecture 1: Understanding Channels and Channel Groupings

Lecture 2: Creating Custom Channel Groupings

Lecture 3: Calculated Metrics = Create your own metrics from standard and custom metrics

Lecture 4: Alerts and Annotation

Chapter 6: More to come…

Lecture 1: More to come…

Lecture 2: Bonus

Instructors

Anil Batra
Speaker, Best Selling Instructor, Author and Executive

Rating Distribution

1 stars: 2 votes
2 stars: 3 votes
3 stars: 20 votes
4 stars: 56 votes
5 stars: 97 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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