Business Neuromarketing Science

Business Neuromarketing Science, available at $49.99, has an average rating of 4.1, with 59 lectures, based on 13 reviews, and has 41 subscribers.

You will learn about Powerful ways you can use neuromarketing to grow your business Ways to implement neuromarketing into your marketing campaign Neuromarketing techniques fro marketers How marketers can utilize the neuroscience of pleasure Ways neuromarketing can boost your sales How neuromarketing can revolutionize the marketing industry How to implement neuromarketing into your strategy Criticism of neuromarketing Neuromarketing ethics Neuromarketing tools How to use neuromarketing How neuromarketing is used in politics Neuromarketing and brain science: the lizard brain versus the new brain This course is ideal for individuals who are Marketers, salespeople, managers, production managers, business owners, self employed, directors, marketing managers, business leaders, customers, psychologist, CEO, consultants, It is particularly useful for Marketers, salespeople, managers, production managers, business owners, self employed, directors, marketing managers, business leaders, customers, psychologist, CEO, consultants,.

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Summary

Title: Business Neuromarketing Science

Price: $49.99

Average Rating: 4.1

Number of Lectures: 59

Number of Published Lectures: 59

Number of Curriculum Items: 59

Number of Published Curriculum Objects: 59

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Powerful ways you can use neuromarketing to grow your business
Ways to implement neuromarketing into your marketing campaign
Neuromarketing techniques fro marketers
How marketers can utilize the neuroscience of pleasure
Ways neuromarketing can boost your sales
How neuromarketing can revolutionize the marketing industry
How to implement neuromarketing into your strategy
Criticism of neuromarketing
Neuromarketing ethics
Neuromarketing tools
How to use neuromarketing
How neuromarketing is used in politics
Neuromarketing and brain science: the lizard brain versus the new brain

Who Should Attend

Marketers, salespeople, managers, production managers, business owners, self employed, directors, marketing managers, business leaders, customers, psychologist, CEO, consultants,

Target Audiences

Marketers, salespeople, managers, production managers, business owners, self employed, directors, marketing managers, business leaders, customers, psychologist, CEO, consultants,

Neuromarketin is a commercial marketing communication field that applies neuropsychology to market research, studying consumer sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interest. Understanding consumer behaviors in marketing is very important to knowing what your consumers are capable of doing and what products and services they need and how best you can use communication to let them know your brand and choose your brand instead of competitors brands. Let not all of us forget that the only thing that can change the mind of the customer is quality of a brand and the satisfaction that, the brand can bring to solve the customer problems, so in practicing neuromarketing we must make sure that our products and service can meet the test of time.

The aim of every marketer is that they want to ensure that they use neuromarketing to increase their sales but that does not come easily companies must ensure that they simplify complex products and vice versa, we must know that simple decisions work best when made with more thought while complex decisions work better when made intuitively. Product or service modification is very important in any sales context because consumers want to see changes to long existing brand, since consumers taste and preferences changes quickly companies must be creative in dealing with both loyal and potential customers

When we are using the neuromarketing techniques then marketers must use the right tool and the right technology to get the best outcome by using techniques such as eye tracking, pupilometry and facial coding etc , can all help to achieved the best results.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is neuromarketing

Lecture 3: What is neuroscience

Lecture 4: What is consumer neuroscience

Lecture 5: Neuromarketing tools

Lecture 6: How to use neuromarketing

Lecture 7: Neuromarketing ethics

Lecture 8: Limitations of neuromarketing

Chapter 2: Six Neuromarketing Techniques For Marketers

Lecture 1: Eye tracking: see things through your customers eyes

Lecture 2: Pupillometry: take a look at your customer's eye

Lecture 3: EEG or functional MRI: trip inside the brain

Lecture 4: Facial coding: a smile is worth a thousand words

Lecture 5: Sensory marketing: looks are not everything

Lecture 6: Neuromarketing tricks

Chapter 3: 9 Ways Neuromarketing Can Boost Your Sales

Lecture 1: Simplify complex product (and vice versa)

Lecture 2: Influence the information junkie

Lecture 3: Time your pitch: wants vrs should

Lecture 4: How to sell to the stingy

Lecture 5: How to sell to spendthrift

Lecture 6: Convert with contests

Lecture 7: Personalization persuade powerfully

Lecture 8: Raise expectation – and make them real

Lecture 9: Everybody loves surprise

Chapter 4: Powerful Ways You Can Use Neuromarketing To Grow Your Business

Lecture 1: Use images strategically in ads

Lecture 2: Pick appropriate colors

Lecture 3: Use effective product packaging

Lecture 4: Eliminate decision paralysis

Lecture 5: Leverage loss aversion

Lecture 6: Take advantage of the anchoring effect

Lecture 7: Set the price right

Lecture 8: Supplement market research with science

Chapter 5: Five Ways You Can Implement Neuromarketing

Lecture 1: Explore patterns of eye movement

Lecture 2: Explore psychological mind tricks

Lecture 3: Adopt sensory marketing

Lecture 4: Lower barriers to entry

Lecture 5: Reveal personality with a smile

Chapter 6: Three Neuromarketing tactics To Enhance Your Marketing Strategy

Lecture 1: Emotion response analytics

Lecture 2: Psychological triggers

Lecture 3: Brain imaging

Chapter 7: How Neuromarketing Can Revolutionize the marketing industry

Lecture 1: Brands can tell more compelling stories

Lecture 2: Businesses can save millions of dollars

Lecture 3: Companies can host more engaging conferences

Lecture 4: Brand can design more effective ads

Lecture 5: Brands can sell more by using FOMO

Lecture 6: Brands can ensure their packaging is effective

Lecture 7: Businesses can determine the right price for a product or service

Lecture 8: Brands can evaluate website performance

Chapter 8: Neuromarketing And Brain Science: The Lizard Brain Vrs The New Brain

Lecture 1: Be visual

Lecture 2: Use neuro marketing to create contrast

Lecture 3: Use emotion

Lecture 4: Make it concrete

Chapter 9: How Neuromarketing Is Used In Politics

Lecture 1: Why brain research so important in politics

Lecture 2: Why are negative campaigns so powerful

Lecture 3: Negative campaigns ads evokes fear

Lecture 4: Can neuro marketing campaign techniques be used in politics

Chapter 10: Criticism Of Neuromarketing

Lecture 1: Pseudoscience

Lecture 2: Privacy invasion

Lecture 3: Manipulation

Chapter 11: How Marketers Can Utilize The Neuroscience Of Pleasure

Lecture 1: How marketers can utilize the neuroscience of pleasure

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 3 votes
5 stars: 8 votes

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