Local SEO: Create & Run Your Own Local SEO Campaign

Local SEO: Create & Run Your Own Local SEO Campaign, available at $69.99, has an average rating of 4.95, with 66 lectures, based on 145 reviews, and has 1030 subscribers.

You will learn about How Local SEO Works Local SEO Ranking Factors How To Create & Execute your Own Local SEO Campaign How To Optimize Your Google My Business Listing How To Get More Online Reviews What Review Platforms Are Worth Using How To Understand Analytics & Take Action On The Data This course is ideal for individuals who are Local business owners who want to run their own Local SEO campaign. or Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency. or Franchises that want to optimize the online presence of their local units It is particularly useful for Local business owners who want to run their own Local SEO campaign. or Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency. or Franchises that want to optimize the online presence of their local units.

Enroll now: Local SEO: Create & Run Your Own Local SEO Campaign

Summary

Title: Local SEO: Create & Run Your Own Local SEO Campaign

Price: $69.99

Average Rating: 4.95

Number of Lectures: 66

Number of Published Lectures: 66

Number of Curriculum Items: 66

Number of Published Curriculum Objects: 66

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

How Local SEO Works
Local SEO Ranking Factors
How To Create & Execute your Own Local SEO Campaign
How To Optimize Your Google My Business Listing
How To Get More Online Reviews
What Review Platforms Are Worth Using
How To Understand Analytics & Take Action On The Data

Who Should Attend

Local business owners who want to run their own Local SEO campaign.
Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency.
Franchises that want to optimize the online presence of their local units

Target Audiences

Local business owners who want to run their own Local SEO campaign.
Small Business owners who understand the importance of online marketing but do not have the budget to pay a marketing agency.
Franchises that want to optimize the online presence of their local units

**Updated Nov 2020**

When it comes to finding a local business, almost everyone turns to the internet in order to find and evaluate a local business. The questions is – when consumers search online can they find your business or only your competitors?

Having a strong online presence for a local business can literally make or break their business.

97% of consumers searched online to find a local business in their area. (Hubspot)

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectify)

97% of people find out more about a local company through the internet before making a decision in 2018. (BrightLocal)

Would you love to have a strong online presence and have a rock solid Local SEO strategy but don’t have the money to hire an expensive marketing agency? What if I told you that you could run your own highly effective Local SEO campaign in just a few hours a month, while saving you thousands each month that you would have to pay a marketing agency for the same results?

Most small business owners that try and run their own Local SEO campaigns fail because they do not really understand all of the aspects that make up Local SEO or only focus on a single element.

Local SEO isn’t rocket science, but there are a lot of different parts that make up Local SEO and you need to understand what they are and how they work together. Once you have mastered the fundamentals, consistency is they key to excelling at Local SEO and luckily, this only takes a few hours a month once you lay the initial groundwork.

By the end of this course you will walk away with the following:

You will learn how Local SEO works and what specific parts you need to concentrate on
How to optimize your website, Google My Business listing and 3rd party review sites so you can get more visibility online and start generating online leads
How online reviews work, which ones are important for your specific business, and how to setup an easy but effective review system
How to create a killer content strategy that none of your competitors are doing
How to keep your Local SEO optimized and growing with just a few hours of maintenance each month
How to analyze your local data in Google Analytics and Google My Business in order to make smarter marketing decisions

Course Curriculum

Chapter 1: Introduction to Local SEO

Lecture 1: Welcome To The Only Local SEO Course You Will Ever Need

Lecture 2: The Difference Between SEO vs Local SEO

Lecture 3: What Makes Up a Local SEO Campaign

Lecture 4: Download Your Local SEO Checklist

Chapter 2: Optimizing Your Google My Business Listing

Lecture 1: Introduction to Google My Business

Lecture 2: Google My Business Ranking Factors & How To Rank Higher

Lecture 3: Google My Business Info Section

Lecture 4: Google My Business Photo Section

Lecture 5: Google My Business Review Section

Lecture 6: Google My Business Posts Section

Lecture 7: Google My Business Q&A Section

Lecture 8: Google My Business Insights Section

Lecture 9: Google My Business Recap

Chapter 3: Getting More Clicks To Your Google My Business Listing

Lecture 1: Getting More Clicks For Your Google My Business Listing

Lecture 2: Adding Attributes

Lecture 3: Enable Messaging

Lecture 4: Question & Answer Feature

Lecture 5: Posting To Your Listing

Lecture 6: Adding Products & Services

Lecture 7: Booking & Appointment Features

Lecture 8: Adding More reviews

Lecture 9: Responding To Reviews

Lecture 10: Photos & Video

Lecture 11: Recap

Chapter 4: Better Rankings With Technical SEO

Lecture 1: Introduction to Technical SEO

Lecture 2: Technical SEO: Website Structure

Lecture 3: Technical SEO: Meta Data

Lecture 4: Technical SEO: Website Speed

Lecture 5: Technical SEO: NAP – Google Maps

Lecture 6: Technical SEO: Schema Markup

Lecture 7: Technical SEO: Recap

Chapter 5: Crafting Your Content

Lecture 1: Content Introduction

Lecture 2: Content Tips

Lecture 3: Using Images In Your Content

Lecture 4: Creating and Ranking Service/Product Pages

Lecture 5: Creating & Ranking Location Pages

Lecture 6: How To Manage Multiple Locations

Lecture 7: Optimizing You Contact Page

Lecture 8: Blog Content

Lecture 9: Additional Content Ideas

Lecture 10: Content Section Recap

Chapter 6: Building Citations

Lecture 1: Introduction to Citation Building

Lecture 2: What Citations Are And How They Are Used

Lecture 3: Citation Building The Right Way

Lecture 4: Citation Building Recap

Chapter 7: Customer Reviews

Lecture 1: Introduction to Online Reviews

Lecture 2: Customer Review Tips

Lecture 3: How To Find The Best Review Platforms For Your Business

Lecture 4: How To Get More Customer Reviews

Lecture 5: How To Handle Negative Reviews

Lecture 6: Online Review Recap

Chapter 8: Social Media & Local SEO

Lecture 1: Social Media & Local SEO

Lecture 2: Social Media Tips

Lecture 3: Social Media Recap

Chapter 9: Barnacle SEO

Lecture 1: What is Barnacle SEO & How Does It Work?

Lecture 2: Barnacle SEO Strategy

Lecture 3: Barnacle SEO Walkthrough

Lecture 4: Barnacle SEO Recap

Chapter 10: Analytics & Analyzing Your Results

Lecture 1: Introduction to Analytics

Lecture 2: Google My Business

Lecture 3: Google Analytics

Lecture 4: Google Analytics – Goal Setup

Lecture 5: Analytics Recap

Chapter 11: Wrapup & Additional Tips

Lecture 1: Some Additional Tips To Help With Your Local SEO

Lecture 2: Hiring Freelancers – Upwork

Lecture 3: Thank You!

Instructors

Gary Shouldis
Digital Marketing Professional

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 4 votes
4 stars: 42 votes
5 stars: 98 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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