Become a Growth Marketer: Learn Growth Marketing & Get a Job

Become a Growth Marketer: Learn Growth Marketing & Get a Job, available at $74.99, has an average rating of 4.05, with 75 lectures, 11 quizzes, based on 1291 reviews, and has 56376 subscribers.

You will learn about Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's Understand the basics of advertising psychology & persuasion Design and start their own email advertising campaign Design and predict their company or product's growth trajectory Apply the traction model of distribution to their own venture or firm Design and run their first Google adwords campaign Design and run their own Facebook ads campaign Analyze other types of advertising and their suitability for each campaign Understand the basics of company and product branding Look for and decide between available marketing & growth positions Put together a personal portfolio that will increase their likelihood of being hired Use tactics for using free work to increase their exposure before applying for jobs Know what to expect during interviews for marketing positions This course is ideal for individuals who are Anyone who is interested in marketing and wants to start a career in it or Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing or Anyone looking to transition into marketing or growth or Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures It is particularly useful for Anyone who is interested in marketing and wants to start a career in it or Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing or Anyone looking to transition into marketing or growth or Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures.

Enroll now: Become a Growth Marketer: Learn Growth Marketing & Get a Job

Summary

Title: Become a Growth Marketer: Learn Growth Marketing & Get a Job

Price: $74.99

Average Rating: 4.05

Number of Lectures: 75

Number of Quizzes: 11

Number of Published Lectures: 74

Number of Published Quizzes: 10

Number of Curriculum Items: 86

Number of Published Curriculum Objects: 84

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
Understand the basics of advertising psychology & persuasion
Design and start their own email advertising campaign
Design and predict their company or product's growth trajectory
Apply the traction model of distribution to their own venture or firm
Design and run their first Google adwords campaign
Design and run their own Facebook ads campaign
Analyze other types of advertising and their suitability for each campaign
Understand the basics of company and product branding
Look for and decide between available marketing & growth positions
Put together a personal portfolio that will increase their likelihood of being hired
Use tactics for using free work to increase their exposure before applying for jobs
Know what to expect during interviews for marketing positions

Who Should Attend

Anyone who is interested in marketing and wants to start a career in it
Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
Anyone looking to transition into marketing or growth
Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures

Target Audiences

Anyone who is interested in marketing and wants to start a career in it
Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
Anyone looking to transition into marketing or growth
Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures

Marketing is changing

Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel

What does that mean?

It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level

In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We’ll cover the basics that any marketer should know and then expand into day to day actionable skills you’re going to be required to have. In the second portion of the course we’ll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.

Who should take this class?

The class is designed for 3 types of students:

1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies

2) Anyone who wants to transition to marketing and get a job�

3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course overview

Lecture 2: Join our community on Slack!

Lecture 3: JUMPSTART: Let's run a competitive audit

Lecture 4: How to get the most out of the course

Lecture 5: Review sheets, activities, resources – all in one PDF

Chapter 2: General concepts

Lecture 1: Intro to marketing channels

Lecture 2: Top marketing channels

Lecture 3: Marketing and channel specialization

Lecture 4: [ASSIGNMENT] 19 marketing channels

Lecture 5: What is funnel marketing?

Lecture 6: Real examples of funnels

Lecture 7: [ASSIGNMENT] Applying funnel marketing

Lecture 8: Section 2: Review & Recap

Chapter 3: General skills

Lecture 1: Basic psychology and persuasion triggers

Lecture 2: [ASSIGNMENT] Basic psychology

Lecture 3: Understanding data and analytics

Lecture 4: Customer lifetime value

Lecture 5: Customer acquisition cost

Lecture 6: Customer segmentation

Lecture 7: Growth modeling

Lecture 8: Branding and positioning

Lecture 9: [REVIEW]

Lecture 10: Section 3: Review & Recap

Chapter 4: Job specific skills

Lecture 1: Intro to job specific skills

Lecture 2: Google Analytics – Introduction

Lecture 3: Google Analytics – Real time tab

Lecture 4: Google Analytics – Audience tab

Lecture 5: Google Analytics – Acquisitions tab

Lecture 6: Google Analytics – Conversions tab

Lecture 7: Google Analytics – Behavior tab

Lecture 8: Intro to Paid ads

Lecture 9: Intro to Google AdWords

Lecture 10: Keyword research with Google AdWords

Lecture 11: Setting up your own Google AdWords campaign

Lecture 12: Native advertising

Lecture 13: Companies in the native advertising space

Lecture 14: Intro to Facebook advertising

Lecture 15: Facebook ad campaign example

Lecture 16: Setting up your Facebook ad campaign

Lecture 17: Display ads / Retargeting

Lecture 18: Intro to email marketing

Lecture 19: Lifecycle email marketing

Lecture 20: 4 stages of lifecycle email marketing

Lecture 21: Real example of lifecycle email marketing

Lecture 22: Key metrics in email marketing

Lecture 23: How to interpret email marketing metrics

Lecture 24: Real examples of email marketing campaigns

Lecture 25: Email copywriting

Lecture 26: AIDA formula

Lecture 27: [ACTIVITY] Create an email with Mailchimp

Lecture 28: Section 4: Review & Recap

Chapter 5: How to prepare yourself and your resume

Lecture 1: Building your marketing portfolio

Lecture 2: Free work

Lecture 3: [ASSIGNMENT] Free work

Lecture 4: [ACTIVITY] Fix this

Lecture 5: Building your audience

Lecture 6: [ASSIGNMENT] Building your audience

Lecture 7: [ACTIVITY] Actually build an audience

Lecture 8: Section 5: Review & Recap

Chapter 6: Looking for and applying to jobs

Lecture 1: Finding your job

Lecture 2: Where to look for marketing jobs

Lecture 3: Narrow down the list of companies you'd like to work for

Lecture 4: [ASSIGNMENT] List 1-3 companies you'd like to work for

Lecture 5: Strategies for coming in contact with the companies you're targeting

Lecture 6: [ACTIVITY] Create a blog

Lecture 7: Section 6: Review & Recap

Chapter 7: Killing the interview

Lecture 1: How to crush the interview

Lecture 2: Briefcase technique

Lecture 3: Questions to expect in an interview

Lecture 4: More about interviews

Lecture 5: Section 7: Review & Recap

Chapter 8: Course wrap up

Lecture 1: Things to do after finishing the course

Lecture 2: Portfolio Checklist

Lecture 3: Bonus Lecture

Instructors

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Justin Mares
Traction Book author, growth at Airbrake/Exceptional

Rating Distribution

1 stars: 17 votes
2 stars: 38 votes
3 stars: 158 votes
4 stars: 393 votes
5 stars: 685 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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