Film Marketing & Audience Development Masterclass

Film Marketing & Audience Development Masterclass, available at $39.99, has an average rating of 4.45, with 12 lectures, based on 23 reviews, and has 67 subscribers.

You will learn about step by step guide to create an effective audience development strategy how to identify and know your target audience how to create a marketing and communication strategy research tools traditional and content marketing tools lean thinking intro to branding strategy marketing funnels and customer journey This course is ideal for individuals who are Mid to senior level filmmakers, producers and festival organisers or Film Students looking to build their careers or Media and entertainment professionals who want to learn how to create a marketing and audience development strategy It is particularly useful for Mid to senior level filmmakers, producers and festival organisers or Film Students looking to build their careers or Media and entertainment professionals who want to learn how to create a marketing and audience development strategy.

Enroll now: Film Marketing & Audience Development Masterclass

Summary

Title: Film Marketing & Audience Development Masterclass

Price: $39.99

Average Rating: 4.45

Number of Lectures: 12

Number of Published Lectures: 11

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 11

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

step by step guide to create an effective audience development strategy
how to identify and know your target audience
how to create a marketing and communication strategy
research tools
traditional and content marketing tools
lean thinking
intro to branding strategy
marketing funnels and customer journey

Who Should Attend

Mid to senior level filmmakers, producers and festival organisers
Film Students looking to build their careers
Media and entertainment professionals who want to learn how to create a marketing and audience development strategy

Target Audiences

Mid to senior level filmmakers, producers and festival organisers
Film Students looking to build their careers
Media and entertainment professionals who want to learn how to create a marketing and audience development strategy

The key to building an efficient strategy for your audiovisual projects is to design an accurate audience development strategy beforehand.

Taught by expert and lecturer Carolina Duarte, this course will teach you a complete step by step guide to building an effective audience development strategy, giving you all the tools and strategies to then create an ideal marketing and communication strategy for your creative projects.

This is ideal for anyone in the entertainment, media and creative industries that wants to learn essential skills and develop their career.

Course Curriculum

Chapter 1: Getting started

Lecture 1: What you'll learn in this course

Lecture 2: Know the lecturer

Chapter 2: Audience Development Strategy

Lecture 1: Definition and step by step guide

Lecture 2: Step 1 – Define your goals

Lecture 3: Step 2 – Research your audience

Lecture 4: Traditional Marketing Analysis (inside step 2)

Lecture 5: Step 3 – Identify your audience, positioning and Marketing-Mix

Chapter 3: Marketing Strategy

Lecture 1: Step 4 – Design the Marketing Strategy

Lecture 2: On/Offline Communication Strategy + Promotional Materials (inside step 4)

Chapter 4: Strategy Assessment

Lecture 1: Step 5 – Assess, Measure, Iterate

Chapter 5: Know More

Lecture 1: BONUS LECTURE

Instructors

Carolina Duarte
Lecturer and Expert in Film Strategy

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 6 votes
4 stars: 8 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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