The Complete Guide to Sponsorship Marketing
The Complete Guide to Sponsorship Marketing, available at $54.99, has an average rating of 4.2, with 25 lectures, 5 quizzes, based on 74 reviews, and has 674 subscribers.
You will learn about Understand the many types and branches of sponsorship, from corporate to influencers Learn how Sponsorships are created, scheduled, measured and analysed Learn how to plan, strategise and deploy specific sponsorship tactics How to utilise sponsorships not only offline but also online Become an expert in sponsorship campaigns, running them from start to finish Advanced tracking and attribution techniques …And plenty of up to date examples! This course is ideal for individuals who are New to Sponsorships or Looking to set up an Sponsorship Marketing channel in your own business or Looking to improve your existing knowledge or Looking to enhance your Sponsorship Marketing skills It is particularly useful for New to Sponsorships or Looking to set up an Sponsorship Marketing channel in your own business or Looking to improve your existing knowledge or Looking to enhance your Sponsorship Marketing skills.
Enroll now: The Complete Guide to Sponsorship Marketing
Summary
Title: The Complete Guide to Sponsorship Marketing
Price: $54.99
Average Rating: 4.2
Number of Lectures: 25
Number of Quizzes: 5
Number of Published Lectures: 25
Number of Published Quizzes: 5
Number of Curriculum Items: 30
Number of Published Curriculum Objects: 30
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the many types and branches of sponsorship, from corporate to influencers
- Learn how Sponsorships are created, scheduled, measured and analysed
- Learn how to plan, strategise and deploy specific sponsorship tactics
- How to utilise sponsorships not only offline but also online
- Become an expert in sponsorship campaigns, running them from start to finish
- Advanced tracking and attribution techniques
- …And plenty of up to date examples!
Who Should Attend
- New to Sponsorships
- Looking to set up an Sponsorship Marketing channel in your own business
- Looking to improve your existing knowledge
- Looking to enhance your Sponsorship Marketing skills
Target Audiences
- New to Sponsorships
- Looking to set up an Sponsorship Marketing channel in your own business
- Looking to improve your existing knowledge
- Looking to enhance your Sponsorship Marketing skills
Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships?
Then this is the course for you!
Many marketers who are focusing on digital marketing skills are forgetting some of the core marketing techniques that still exist in abundance, and one of those is Sponsorships. Sponsorships are mastered by some of the biggest brands out there; Pepsi, Emirates, M&S & Samsung. It’s vital that budding marketers grasp this topic and ensure they tie it into their wider marketing mix to achieve their multi-attributed marketing objectives.
What’s more, Sponsorships have evolved. No longer is it simply a logo on a billboard. Sponsorships have now moved online and they’ve become trackable. Marketers are forgetting this fact, and this course aims to teach you not only traditional offline sponsorship methods, but the advancing online options too.
In this course I aim to teach you everything there is to know about Sponsorships:
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Understand the many types and branches of sponsorship, from corporate to influencers
-
Learn how Sponsorships are created, scheduled, measured and analysed
-
Learn how to plan, strategise and deploy specific sponsorship tactics
-
How to utilise sponsorships not only offline but also online
-
Become an expert in sponsorship campaigns, running them from start to finish
-
Advanced tracking and attribution techniques
-
And plenty of up to date examples.
To truly become an all-round marketer one needs to understand the techniques of Sponsorship Marketing
About the instructor:
Partnercademy (follow us on LinkedIn) is the largest FREE resource hub for Partnerships & Affiliate professionals to learn and upskill. We’ll turn you into a Partnerships expert with our FREE resources, expert courses, and bespoke 1-to-1 Q&A sessions.
Partnercademy’s courses now have over 10,000+ students with 500+ positive reviews. Some are even rated in the top 5% of all Udemy courses!
Our aim is to turn you all into experts!
Course Curriculum
Chapter 1: Introduction to this course
Lecture 1: Welcome to this course
Lecture 2: Introduction to The Complete Guide to Sponsorship Marketing course
Lecture 3: What is Partnercademy?
Chapter 2: Fundamentals of Sponsorship Marketing
Lecture 1: Understanding all types of Sponsorships
Lecture 2: Examples of Sponsorships & why we focus on Branding
Chapter 3: The 4P's of Sponsorship – Proposition, Partners, Planning & Pricing
Lecture 1: Proposition – who and where are my audience?
Lecture 2: Partners – finding Sponsorships & who is right for us?
Lecture 3: Planning – key campaign decisions
Lecture 4: Pricing – how much should you pay for Sponsorships?
Lecture 5: Top 10 Sponsorship Campaigns
Chapter 4: Negotiations, Assets & Arranging Sponsorships
Lecture 1: Working with agencies & negotiating packages
Lecture 2: Scheduling assets across multiple campaigns
Lecture 3: Sponsorship Contract Template Examples
Chapter 5: Advanced Sponsorship – Tactics & Strategy
Lecture 1: Key tactics across different types of Sponsorships
Lecture 2: Various strategic approaches
Chapter 6: Attribution and Tracking your Sponsorships
Lecture 1: Understanding tracking methods – Traditional to Online
Lecture 2: Attribution & Post Campaign Analysis
Lecture 3: Understanding Marketing Attribution
Chapter 7: Evolution & Future of Sponsorships
Lecture 1: New opportunities to capitalise on
Lecture 2: What the future holds
Lecture 3: My Top 4 Predictions
Chapter 8: Tips & Advice from a Professional Marketer
Lecture 1: My Top 4 Tips for Sponsorship Marketing
Lecture 2: My 8 Key Takeaways from this Course
Lecture 3: Glossary
Lecture 4: Disclaimer
Instructors
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Partnercademy +
We'll turn you into a Partnerships expert!
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 13 votes
- 4 stars: 29 votes
- 5 stars: 29 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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