A Beginner's Guide to Advertising Foundations

A Beginner's Guide to Advertising Foundations, available at Free, with 21 lectures, and has 14 subscribers.

You will learn about Understanding Core Advertising Principles Developing Targeted Advertising Campaigns Evaluating Advertising Effectiveness Collaborating with Advertising Partners This course is ideal for individuals who are Marketing and Business Students: Individuals pursuing degrees in marketing, business, or related fields who want to build a solid understanding of advertising principles and practices. or Aspiring Advertising Professionals: Those who are looking to start a career in advertising, whether in creative roles, media planning, account management, or digital marketing. or Small Business Owners and Entrepreneurs: Individuals who run their own businesses and want to learn how to create effective advertising strategies to promote their products or services. or Marketing Professionals Seeking Skill Enhancement: Experienced marketing professionals who wish to deepen their knowledge of advertising or update their skills in line with current industry trends and best practices. or Content Creators and Digital Marketers: Bloggers, influencers, social media managers, and digital marketers who want to improve their ability to craft compelling advertisements and optimize their campaigns for different platforms. It is particularly useful for Marketing and Business Students: Individuals pursuing degrees in marketing, business, or related fields who want to build a solid understanding of advertising principles and practices. or Aspiring Advertising Professionals: Those who are looking to start a career in advertising, whether in creative roles, media planning, account management, or digital marketing. or Small Business Owners and Entrepreneurs: Individuals who run their own businesses and want to learn how to create effective advertising strategies to promote their products or services. or Marketing Professionals Seeking Skill Enhancement: Experienced marketing professionals who wish to deepen their knowledge of advertising or update their skills in line with current industry trends and best practices. or Content Creators and Digital Marketers: Bloggers, influencers, social media managers, and digital marketers who want to improve their ability to craft compelling advertisements and optimize their campaigns for different platforms.

Enroll now: A Beginner's Guide to Advertising Foundations

Summary

Title: A Beginner's Guide to Advertising Foundations

Price: Free

Number of Lectures: 21

Number of Published Lectures: 21

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Understanding Core Advertising Principles
Developing Targeted Advertising Campaigns
Evaluating Advertising Effectiveness
Collaborating with Advertising Partners

Who Should Attend

Marketing and Business Students: Individuals pursuing degrees in marketing, business, or related fields who want to build a solid understanding of advertising principles and practices.
Aspiring Advertising Professionals: Those who are looking to start a career in advertising, whether in creative roles, media planning, account management, or digital marketing.
Small Business Owners and Entrepreneurs: Individuals who run their own businesses and want to learn how to create effective advertising strategies to promote their products or services.
Marketing Professionals Seeking Skill Enhancement: Experienced marketing professionals who wish to deepen their knowledge of advertising or update their skills in line with current industry trends and best practices.
Content Creators and Digital Marketers: Bloggers, influencers, social media managers, and digital marketers who want to improve their ability to craft compelling advertisements and optimize their campaigns for different platforms.

Target Audiences

Marketing and Business Students: Individuals pursuing degrees in marketing, business, or related fields who want to build a solid understanding of advertising principles and practices.
Aspiring Advertising Professionals: Those who are looking to start a career in advertising, whether in creative roles, media planning, account management, or digital marketing.
Small Business Owners and Entrepreneurs: Individuals who run their own businesses and want to learn how to create effective advertising strategies to promote their products or services.
Marketing Professionals Seeking Skill Enhancement: Experienced marketing professionals who wish to deepen their knowledge of advertising or update their skills in line with current industry trends and best practices.
Content Creators and Digital Marketers: Bloggers, influencers, social media managers, and digital marketers who want to improve their ability to craft compelling advertisements and optimize their campaigns for different platforms.

Gain a solid understanding of the essentials in advertising and marketing communications through this comprehensive course. Designed to equip participants with the critical knowledge required to navigate today’s complex media environment, this course offers a thorough exploration of the current media landscape, the foundational elements of a basic advertising plan, and the associated costs. It breaks down the entire process of bringing your message to market, ensuring you have the tools necessary to sharpen your market focus, clearly define customer profiles, and craft an overarching media strategy that aligns with your business goals.

Whether you’re an entrepreneur looking to manage your own marketing efforts, a professional aiming to collaborate effectively with advertising agencies, or an aspiring marketer within a corporate setting, this course delivers the insights needed to understand and optimize the advertising footprint of any organization, no matter its size.

The curriculum is structured around key learning objectives designed to enhance your ability to effectively define your target audience, craft compelling messages that resonate, and strategically place your ads to maximize impact. You will gain a robust understanding of establishing a strong digital presence, staying competitive, and navigating the editorial landscape. The course also provides practical guidance on building fruitful partnerships with advertising professionals, whether you choose to work with an agency or manage campaigns in-house.

Through this course, participants will develop the competencies required to make informed decisions in the fast-paced world of advertising. By the end, you’ll be equipped with the skills to not only design and execute a successful advertising campaign but also to sustain a competitive edge in the marketplace. Whether your goal is to build an in-house team, collaborate with external partners, or manage your advertising independently, this course provides a solid foundation that will empower you to lead with confidence and achieve measurable results in your marketing endeavors.

Course Curriculum

Chapter 1: Fundamentals of Advertising

Lecture 1: The Advertising Cycle

Lecture 2: Audience Identification

Lecture 3: Establishing Goals

Lecture 4: Developing an Advertising Strategy

Lecture 5: Crafting an Advertising Message

Lecture 6: Ad Production

Lecture 7: Ad Placement

Lecture 8: Writing a Creative Brief

Chapter 2: Formulating a Minimum Viable Plan

Lecture 1: Reaching Customers Where They Are

Lecture 2: Core Advertising Presence

Lecture 3: Essential Digital Presence

Lecture 4: Competitor Mapping

Lecture 5: Public Relations Essentials

Lecture 6: Content Strategy

Chapter 3: Collaborating with Advertising Partners

Lecture 1: Overview of Marketing Service Providers

Lecture 2: Research and Strategy Collaborators

Lecture 3: Design, Creative, and Content Collaborators

Lecture 4: Production and Digital Development Collaborators

Lecture 5: Analytics and Optimization Collaborators

Chapter 4: Advertising within Large Corporations

Lecture 1: Partnering with an Agency

Lecture 2: Moving Forward

Instructors

Suppachok Nitsoonkit, PhD
Instructor

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu