New Product Development (NPD) -How the big brands do it

New Product Development (NPD) -How the big brands do it, available at $59.99, has an average rating of 3.5, with 15 lectures, 6 quizzes, based on 113 reviews, and has 295 subscribers.

You will learn about Students will learn the fundamentals of New Product Development as applied in industry with emphasis on understanding the link between consumer & business needs How to evaluate, develop and launch a new product in any market? It covers all the steps to be followed upto the final launch. This course will teach you the actual processes followed by marketing teams of successful brands Why corporations and brands are so serious about innovation and NPD and how they go about it? I have tried to explain concepts using actual industry examples, instead of theoretical ones used in text books. This course is ideal for individuals who are Young executives and managers in companies or Marketing students and students interested in marketing or Entrepreneurs or Individuals preparing for an interview for roles in marketing at organisations or Anyone interested in understanding learning practical marketing It is particularly useful for Young executives and managers in companies or Marketing students and students interested in marketing or Entrepreneurs or Individuals preparing for an interview for roles in marketing at organisations or Anyone interested in understanding learning practical marketing.

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Summary

Title: New Product Development (NPD) -How the big brands do it

Price: $59.99

Average Rating: 3.5

Number of Lectures: 15

Number of Quizzes: 6

Number of Published Lectures: 15

Number of Published Quizzes: 6

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Students will learn the fundamentals of New Product Development as applied in industry with emphasis on understanding the link between consumer & business needs
How to evaluate, develop and launch a new product in any market? It covers all the steps to be followed upto the final launch.
This course will teach you the actual processes followed by marketing teams of successful brands
Why corporations and brands are so serious about innovation and NPD and how they go about it?
I have tried to explain concepts using actual industry examples, instead of theoretical ones used in text books.

Who Should Attend

Young executives and managers in companies
Marketing students and students interested in marketing
Entrepreneurs
Individuals preparing for an interview for roles in marketing at organisations
Anyone interested in understanding learning practical marketing

Target Audiences

Young executives and managers in companies
Marketing students and students interested in marketing
Entrepreneurs
Individuals preparing for an interview for roles in marketing at organisations
Anyone interested in understanding learning practical marketing

We see new products hitting retailer shelves all the time. They attempt to solve a new consumer need, or solve an existing need in a “newer” way. However, the harsh reality is that more than 95% of all new consumer products that are launched FAIL. In fact, most of these are discontinued by their brands before the end of 2 years from launch, after accumulating huge losses for their parent company

New products developed without doing the due diligence from both (1) consumer and (2) business perspectivesare well on their way to the ‘failed-launches graveyard’, taking reputations of many marketers along with them

In this course you will learn the most contemporary new process development system used by successful brands. It gives a unique consumer and business understanding, that professional brand managers have developed with reference to new products

This course adds the practicality of business and market perspectives to the theoretical knowledge of marketing text books. It will help establish a bridge between what you can learn in textbooks and what is actually followed and expected at corporate.

It has been created by a professional brand manager, who has worked in multiple MNCs across the globe. It will help budding marketers, entrepreneurs and students alike who wish to master successful New Product Development.

Course Curriculum

Chapter 1: Introduction – What you can look forward to in this course?

Lecture 1: Introduction – What you can look forward to in this course?

Chapter 2: What is New Product Development (NPD) and why is it required?

Lecture 1: What is New Product Development?

Lecture 2: Why is NPD important?

Chapter 3: Classification of NPDs and their strategic requirement

Lecture 1: Innovation NPD

Lecture 2: Renovation NPD

Lecture 3: Business Sustaining NPD

Chapter 4: New-product development process

Lecture 1: The New Product Development process

Lecture 2: Step 1: Idea Generation

Lecture 3: Step 2: Idea Screening

Lecture 4: Step 3: Product Concept Development and Testing

Lecture 5: Step 4: Marketing Strategy Development & Step 5: Business Analysis

Lecture 6: Step 6: Developing the product

Lecture 7: Step 7 & 8 : Test Marketing & Commercialization

Chapter 5: Stage Gate Process of Innovation and NPD

Lecture 1: What is the Stage Gate Process? Why is it required?

Lecture 2: New Product Development and the Stage Gate Process

Instructors

Karan Arora
A passionate marketer leading large brands for over 10 years

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 15 votes
4 stars: 45 votes
5 stars: 49 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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