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B2B Marketing

Marketing

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B2B Marketing, available at $44.99, with 7 lectures.

You will learn about Understand the B2B buyer journey and decision-making process Overview of effective B2B marketing strategies and tactics Strategies for attracting and capturing leads (inbound and outbound) Lead nurturing and qualification techniques The key components and stages of an ABM strategy Types of effective B2B content (blog posts, whitepapers, case studies, webinars) Learn how to be an expert B2B marketer This course is ideal for individuals who are CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers It is particularly useful for CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers.

Enroll now: B2B Marketing

Summary

Title: B2B Marketing

Price: $44.99

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $54.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand the B2B buyer journey and decision-making process
  • Overview of effective B2B marketing strategies and tactics
  • Strategies for attracting and capturing leads (inbound and outbound)
  • Lead nurturing and qualification techniques
  • The key components and stages of an ABM strategy
  • Types of effective B2B content (blog posts, whitepapers, case studies, webinars)
  • Learn how to be an expert B2B marketer

Who Should Attend

  • CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers

Target Audiences

  • CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers

Welcome to our comprehensive course on B2B Marketing Strategies!

Over five modules, we’ll dive deep into the intricacies of B2B marketing, exploring effective strategies, tactics, and best practices to help you drive growth and achieve your business goals.

Module 1: Introduction to B2B Marketing

  1. What is B2B marketing and how does it differ from B2C?

  2. Understanding the B2B buyer journey and decision-making process

  3. Key characteristics of B2B customers and their needs

  4. The role of relationships and trust in B2B marketing

  5. Overview of effective B2B marketing strategies and tactics

Module 2: B2B Lead Generation

  1. The importance of lead generation in B2B marketing

  2. Identifying and targeting the right leads

  3. Strategies for attracting and capturing leads (inbound and outbound)

  4. Lead nurturing and qualification techniques

  5. Aligning lead generation with sales and revenue goals

Module 3: Account-Based Marketing (ABM)

  1. What is account-based marketing (ABM) and why is it effective for B2B?

  2. The key components and stages of an ABM strategy

  3. Identifying and prioritizing target accounts

  4. Personalizing marketing and sales efforts for each account

  5. Measuring the success and ROI of ABM campaigns

Module 4: B2B Content Marketing

  1. The role of content in B2B marketing and sales

  2. Understanding the content needs and preferences of B2B buyers

  3. Developing a B2B content strategy aligned with business goals

  4. Types of effective B2B content (blog posts, whitepapers, case studies, webinars)

  5. Promoting and distributing B2B content for maximum reach and engagement

Module 5: Measuring B2B Marketing Success

  1. The importance of measuring and optimizing B2B marketing performance

  2. Key B2B marketing metrics and KPIs (leads, MQLs, SQLs, pipeline, revenue)

  3. Setting SMART goals and benchmarks for B2B marketing success

  4. Tools and technologies for tracking and analyzing B2B marketing data

  5. Reporting and communicating B2B marketing results to stakeholders

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: 1: Introduction to B2B Marketing

Lecture 1: Introduction to B2B Marketing

Chapter 3: B2B Lead Generation

Lecture 1: B2B Lead Generation

Chapter 4: Account-Based Marketing (ABM)

Lecture 1: Account-Based Marketing (ABM)

Chapter 5: B2B Content Marketing

Lecture 1: B2B Content Marketing

Chapter 6: Measuring B2B Marketing Success

Lecture 1: Measuring B2B Marketing Success

Chapter 7: Outro

Lecture 1: Outro

Instructors

  • Joy Youell
    Joy Youell
    15+ Years — Marketer, Strategist, Consultant, Agency Owner

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Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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