Customer Journeys for B2B Enterprises
Customer Journeys for B2B Enterprises, available at Free, has an average rating of 3.95, with 16 lectures, based on 159 reviews, and has 5240 subscribers.
You will learn about Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal. Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them. Speak fluidly about how to turn leads into sales. This course is ideal for individuals who are This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience. It is particularly useful for This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.
Enroll now: Customer Journeys for B2B Enterprises
Summary
Title: Customer Journeys for B2B Enterprises
Price: Free
Average Rating: 3.95
Number of Lectures: 16
Number of Published Lectures: 16
Number of Curriculum Items: 16
Number of Published Curriculum Objects: 16
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.
- Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.
- Speak fluidly about how to turn leads into sales.
Who Should Attend
- This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.
Target Audiences
- This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.
Are you ready to become a marketing rockstar?
Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.
This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter–your customers.
Course Curriculum
Chapter 1: Introduction
Lecture 1: What We'll Cover
Lecture 2: The Decision Journey Model
Lecture 3: Problem Awareness
Lecture 4: Initial Consideration
Chapter 2: Understanding Buyer Psychology
Lecture 1: Establishing Your Unique Offerings
Lecture 2: Vendor Review
Lecture 3: The Purchase Moment
Lecture 4: Reducing Friction at Every Stage
Chapter 3: Marketing Personas
Lecture 1: Persona Identification
Lecture 2: Persona Building Model
Lecture 3: Persona Example : VP of Marketing
Lecture 4: Key Messaging for Each Stage
Chapter 4: Making Content Work for You
Lecture 1: How to Manage Content Creation
Lecture 2: Organizing Your Keywords
Lecture 3: Using Keywords to Track the Buyer Journey
Chapter 5: Conclusion
Lecture 1: Conclusion: Parting Tips for Success
Instructors
-
William Flanagan
Growth hacking entrepreneur with 3+ successful ventures
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 16 votes
- 3 stars: 38 votes
- 4 stars: 54 votes
- 5 stars: 46 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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