Google Ads For Beginners 2024 – Step By Step Process

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Start Here: Read Me Before You Start

Chapter 2: Basics/ Account Set up

Lecture 1: What We're Going To Cover In This Section

Lecture 2: What is Google Ads?

Lecture 3: Where Do Google Ads Appear?

Lecture 4: Google Account Hierarchy

Lecture 5: Setting Up Your First Google Ads Account

Lecture 6: Location Targeting

Lecture 7: Budgets and Selecting Your Bidding Strategy

Lecture 8: Setting Up Billing

Lecture 9: Basics/ Account Set up – Word Track

Chapter 3: Keyword Research for Google Ads

Lecture 1: What We're Going To Cover In This Section

Lecture 2: What Is A Keyword & Understanding The Intent Behind One

Lecture 3: How To Find Keywords To Target – Related Website URL

Lecture 4: How To Find Keywords To Target – Keyword Planner

Lecture 5: How To Find Keywords To Target – SEMRush

Lecture 6: How To Organise Your Keywords By Themes

Lecture 7: Everything You Need To Know About Keyword Match Types

Lecture 8: How To Add Match Types To Your Keywords Like A Pro

Lecture 9: The Importance Of Negative Keywords & How To Add Them To Your Account

Lecture 10: Keyword Research for Google Ads – Word Track

Chapter 4: Creating Your Ads

Lecture 1: What We're Going To Cover In This Section

Lecture 2: The Evolution Of How Ads Appear In Google

Lecture 3: Best Practices for Writing Killer Ad Text

Lecture 4: How To Create Your First Google Ad

Lecture 5: Ad Rotation – Everything You Need To Know

Lecture 6: Ad Schedule – How To Select The Days & Times You Want Your Ads To Show

Lecture 7: Creating Your Ads – Word Track

Chapter 5: Bidding Strategies Explained

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Target CPA

Lecture 3: Target ROAS

Lecture 4: Maximize Clicks

Lecture 5: Maximize Conversions

Lecture 6: Target Impression Share

Lecture 7: Manual CPC & Enhanced CPC

Lecture 8: Bidding Strategy Update

Lecture 9: Bidding Strategies Explained – Word Track

Chapter 6: Google Ads Dynamics

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Understanding Quality Score

Lecture 3: The 4 Components That Make Up Quality Score

Lecture 4: Understanding Ad Rank and How It Is Calculated

Lecture 5: How Google Determines How Much You Pay Per Click

Lecture 6: When You Can Ignore Low Quality Scores (and when you can't)

Lecture 7: Google Ads Dynamics – Word Track

Chapter 7: Ad Extensions

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Ad Extensions Are Now Called Assets

Lecture 3: What Are Ad Extensions & The Benefits Of Using Them

Lecture 4: The Different Types Of Ad Extensions You Can Use

Lecture 5: How To Add Sitelink Extensions To Your Ads

Lecture 6: How To Add Callout Extensions To Your Ads

Lecture 7: How To Add Call Extensions To Your Ads

Lecture 8: How To Add Location Extensions To Your Ads

Lecture 9: Things To Bear In Mind When Using Ad Extensions

Lecture 10: Ad Extensions – Word Track

Chapter 8: Conversion Tracking

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Understanding The Basics Of Conversion Tracking & Its Benefits

Lecture 3: The Two Main Types Of Conversions You Can Use

Lecture 4: How To Set Up Conversion Tracking For Form Submissions

Lecture 5: How To Set Up Conversion Tracking For Phone Calls

Lecture 6: Ecom Tracking Update

Lecture 7: How to Set Up Ecommerce Tracking in Google Analytics

Lecture 8: Conversion Tracking – Word Track

Chapter 9: Campaign Optimisation

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Optimising Your Ads Based On Keyword Data

Lecture 3: Optimising Your Ads Based On Ad Data

Lecture 4: Optimising Your Ads Based On Devices

Lecture 5: Optimising Your Ads Based On Specific Times & Days

Lecture 6: Campaign Optimisation – Word Track

Chapter 10: Conclusion

Lecture 1: Conclusion, goodbye for now…

Chapter 11: What Next?

Lecture 1: Bonus Lecture