B2B Marketing Masterclass – Field Marketing 101

B2B Marketing Masterclass – Field Marketing 101, available at $44.99, has an average rating of 4.2, with 17 lectures, based on 41 reviews, and has 182 subscribers.

You will learn about Revolutionise the way you generate leads and arm you with actionable tips, tricks and ideas. B2B Marketing This course is ideal for individuals who are Marketing Managers, Marketing Specialists or Marketing Execs who would like practical advice and inspiration on how to build solid marketing foundations, work well with their key stakeholders and put together a lead generation plan for their business that will deliver tangible results. It is particularly useful for Marketing Managers, Marketing Specialists or Marketing Execs who would like practical advice and inspiration on how to build solid marketing foundations, work well with their key stakeholders and put together a lead generation plan for their business that will deliver tangible results.

Enroll now: B2B Marketing Masterclass – Field Marketing 101

Summary

Title: B2B Marketing Masterclass – Field Marketing 101

Price: $44.99

Average Rating: 4.2

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: £89.99

Quality Status: approved

Status: Live

What You Will Learn

Revolutionise the way you generate leads and arm you with actionable tips, tricks and ideas.
B2B Marketing

Who Should Attend

Marketing Managers, Marketing Specialists or Marketing Execs who would like practical advice and inspiration on how to build solid marketing foundations, work well with their key stakeholders and put together a lead generation plan for their business that will deliver tangible results.

Target Audiences

Marketing Managers, Marketing Specialists or Marketing Execs who would like practical advice and inspiration on how to build solid marketing foundations, work well with their key stakeholders and put together a lead generation plan for their business that will deliver tangible results.

The Field Marketing 101 course offers the perfect start for any B2B marketing professional who is looking to increase their knowledge, become a more appreciated and respected member of their organisation and kick start their marketing career.

If you believe that your job as a B2B marketer is to generate quality pipeline and solid sales opportunities and you want to discover practical tips, advice and ideas to help your organisation’s marketing move to the next level – this course will be perfect for you!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Section 1 – Strong B2B Marketing Foundations

Lecture 1: Laying the Foundations

Lecture 2: Definitions & Processes

Lecture 3: Setting Marketing Objectives

Lecture 4: Working with Sales

Lecture 5: The Importance of Data

Chapter 3: Tradeshows and events

Lecture 1: Tradeshows and events

Chapter 4: Content, story telling and relevancy.

Lecture 1: Relevancy – Your Key to Success

Lecture 2: Content is King

Chapter 5: Lead Generation Tactics

Lecture 1: Email

Lecture 2: Landing Pages

Lecture 3: Direct Mail

Lecture 4: Publishers & Trade Magazines

Lecture 5: Content Syndication

Lecture 6: Telemarketing

Lecture 7: Lead Nurture

Lecture 8: PR

Instructors

Scott Addington
Senior B2B Marketing Leader with 20+yrs experience

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 7 votes
4 stars: 13 votes
5 stars: 19 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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