What the Heck Should I be Doing on LinkedIn?
What the Heck Should I be Doing on LinkedIn?, available at $27.99, has an average rating of 4.35, with 30 lectures, based on 25 reviews, and has 155 subscribers.
You will learn about Gain an understanding of why LinkedIn is important and how it can be used in relationship-based marketing How to create a top-notch profile that truly represents who you are and is more likely to be found How to build your credibility and demonstrate your expertise as a business person Ways to use LinkedIn in your day-to-day life to build your brand, nurture relationships and grow your business This course is ideal for individuals who are Frustrated business owners and entrepreneurs who know they should be using LinkedIn, but aren't or Business owners and entrepreneurs looking to build their brand and grow their business It is particularly useful for Frustrated business owners and entrepreneurs who know they should be using LinkedIn, but aren't or Business owners and entrepreneurs looking to build their brand and grow their business.
Enroll now: What the Heck Should I be Doing on LinkedIn?
Summary
Title: What the Heck Should I be Doing on LinkedIn?
Price: $27.99
Average Rating: 4.35
Number of Lectures: 30
Number of Published Lectures: 30
Number of Curriculum Items: 30
Number of Published Curriculum Objects: 30
Original Price: CA$34.99
Quality Status: approved
Status: Live
What You Will Learn
- Gain an understanding of why LinkedIn is important and how it can be used in relationship-based marketing
- How to create a top-notch profile that truly represents who you are and is more likely to be found
- How to build your credibility and demonstrate your expertise as a business person
- Ways to use LinkedIn in your day-to-day life to build your brand, nurture relationships and grow your business
Who Should Attend
- Frustrated business owners and entrepreneurs who know they should be using LinkedIn, but aren't
- Business owners and entrepreneurs looking to build their brand and grow their business
Target Audiences
- Frustrated business owners and entrepreneurs who know they should be using LinkedIn, but aren't
- Business owners and entrepreneurs looking to build their brand and grow their business
Are you a business owner or entrepreneur that has a LinkedIn account with a whole bunch of connections, but you have no idea how you should be using it for marketing and business development? You are not alone.
This course was born out of countless conversations with people that have all shared a consistent theme. They usually go something like this…”Oh ya, I have a LinkedIn account. I’ve got all kinds of connections, but I don’t really do anything with it because I don’t have a clue what I should be doing.”
As the largest online professional network in the world, LinkedIn can be a powerful tool. At the same time, it can also feel overwhelming.
This course will guide you through how to build a solid presence on LinkedIn and actually use LinkedIn on a day-to-day to build your personal brand, nurture and grow your network, and ultimately, market your business to grow it. With loads of valuable tips, this course will show you practical ways to start leveraging the marketing and business development potential of LinkedIn today.
What students are saying…
“I have taken a couple of other social media marketing courses and can easily say this course gave me far more specific, practical, usable information for how exactly to get the most out of LinkedIn to use it for building a business and a personal brand. The material is well-structured, thorough, clearly conveyed and easy to follow. She doesn’t just tell you philosophically that you can do something, she actually shows you step-by-step how to do it. I highly recommend this course to anyone using LinkedIn because I learned a lot. I suspect even if you have been using LinkedIn for a while, with this course you will learn about features you didn’t know existed.”
“Great introduction to LinkedIn, easy to follow with step by step instructions to create your LinkedIn profile and connect with people the right way.”
“Instructor is very professional in presentation style, organized and a master of the subject. Very clear. Very helpful. Valuable course.”
Course Curriculum
Chapter 1: Introduction
Lecture 1: Welcome
Lecture 2: What is Relationship-based Marketing and Business Development?
Lecture 3: What is LinkedIn and Why is It Such an Amazing Tool
Chapter 2: Be Sure You Have a Great Profile
Lecture 1: Add a profile picture and header image
Lecture 2: Create a Headline and Summary that Truly Represents You
Lecture 3: Create a complete profile
Lecture 4: Keep your contact information up-to-date
Lecture 5: Create Your Personal LinkedIn URL
Chapter 3: Build Your Credibility
Lecture 1: How to Get Meaningful Recommendations
Lecture 2: Getting Endorsed for the Right Skills
Lecture 3: Sharing Your Expertise through Published Content
Chapter 4: Strategically Build Your Network
Lecture 1: Who makes up your network?
Lecture 2: Importing Contacts vs. Making One-to-One Connections
Lecture 3: Searching for Companies and People
Lecture 4: Sending Connection Requests that Get Accepted
Chapter 5: Stay Top-of-Mind With Your Network
Lecture 1: Using the Newsfeed and Notifications to Engage with Your Network
Lecture 2: Sharing Your Own Updates
Lecture 3: Sharing Your Content through SlideShare
Lecture 4: Advertising Options on LinkedIn
Chapter 6: Use LinkedIn for Business Development
Lecture 1: Complement face-to-face networking
Lecture 2: Use your network to facilitate warm introductions
Lecture 3: Keep your relationships warm and take your on-line relationship off-line
Lecture 4: Leverage "Who's Viewed Your Profile"
Lecture 5: Finding icebreakers when meeting with new people
Lecture 6: Engaging one-to-one through your LinkedIn InBox
Lecture 7: Participate in Groups to Expand Your Network
Lecture 8: Prospecting Using LinkedIn
Chapter 7: Conclusion
Lecture 1: Creating Your Own Daily LinkedIn practice
Chapter 8: BONUS: Create a business page for your business
Lecture 1: Setting Up Your LinkedIn Business Page
Lecture 2: Sharing Company Updates and Reviewing Your Company Page Analytics
Instructors
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Laura Valvasori
Marketing Strategy & Execution Consultant
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 6 votes
- 4 stars: 6 votes
- 5 stars: 13 votes
Frequently Asked Questions
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