Learn ChatGPT for Marketing: A Practical Guide

Learn ChatGPT for Marketing: A Practical Guide, available at $89.99, has an average rating of 4.63, with 100 lectures, 1 quizzes, based on 73 reviews, and has 1693 subscribers.

You will learn about PROMPT ENGINEERING: you'll professionally communicate with ChatGPT AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation CUSTOMIZE CHATGPT: you'll create your own strategy Custom GPT, and custom instructions CHAT GPT FOR CONTENT STRATEGY: you'll develop content mix, style, and short-form copywriting techniques CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance CONTENT REPURPOSING: Adapt content to different media and placements. Video to text, long text to short text, etc. CHATGPT FOR CONTENT CREATION: ChatGPT and GPT-4 for content creation AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources This course is ideal for individuals who are Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI or Overworked marketers looking to optimize content creation or Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing or Small business owners who want to optimize their resources and improve their content marketing performance. or Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology or Content creators aiming to improve their skills and use ChatGPT for engaging and unique content or Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing. or Social media managers balancing the need for engaging content with the need for quick production and volume. or Entrepreneurs and startupers seeking rapid marketing strategies with limited resources or Non-technical marketers wanting to incorporate AI tools into building their personal brand It is particularly useful for Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI or Overworked marketers looking to optimize content creation or Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing or Small business owners who want to optimize their resources and improve their content marketing performance. or Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology or Content creators aiming to improve their skills and use ChatGPT for engaging and unique content or Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing. or Social media managers balancing the need for engaging content with the need for quick production and volume. or Entrepreneurs and startupers seeking rapid marketing strategies with limited resources or Non-technical marketers wanting to incorporate AI tools into building their personal brand.

Enroll now: Learn ChatGPT for Marketing: A Practical Guide

Summary

Title: Learn ChatGPT for Marketing: A Practical Guide

Price: $89.99

Average Rating: 4.63

Number of Lectures: 100

Number of Quizzes: 1

Number of Published Lectures: 77

Number of Curriculum Items: 101

Number of Published Curriculum Objects: 77

Number of Practice Tests: 1

Original Price: $109.99

Quality Status: approved

Status: Live

What You Will Learn

PROMPT ENGINEERING: you'll professionally communicate with ChatGPT
AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI
CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation
CUSTOMIZE CHATGPT: you'll create your own strategy Custom GPT, and custom instructions
CHAT GPT FOR CONTENT STRATEGY: you'll develop content mix, style, and short-form copywriting techniques
CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance
CONTENT REPURPOSING: Adapt content to different media and placements. Video to text, long text to short text, etc.
CHATGPT FOR CONTENT CREATION: ChatGPT and GPT-4 for content creation
AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice
TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources

Who Should Attend

Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI
Overworked marketers looking to optimize content creation
Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing
Small business owners who want to optimize their resources and improve their content marketing performance.
Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
Content creators aiming to improve their skills and use ChatGPT for engaging and unique content
Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
Social media managers balancing the need for engaging content with the need for quick production and volume.
Entrepreneurs and startupers seeking rapid marketing strategies with limited resources
Non-technical marketers wanting to incorporate AI tools into building their personal brand

Target Audiences

Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI
Overworked marketers looking to optimize content creation
Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing
Small business owners who want to optimize their resources and improve their content marketing performance.
Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
Content creators aiming to improve their skills and use ChatGPT for engaging and unique content
Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
Social media managers balancing the need for engaging content with the need for quick production and volume.
Entrepreneurs and startupers seeking rapid marketing strategies with limited resources
Non-technical marketers wanting to incorporate AI tools into building their personal brand

*August 2024 update note:

new tools in the resourse section
new section: how to create and use your own Custom GPT (adding AI Actions is coming soon)
new lecture: ways to collect and integrate your data into ChatGPT

*June 2024 update note:

– new section: Powerful Generative AI tools for work. Reviewing the modalities. The most important Generative AI tools in each modality and the functionality.

– updated resource section: new marketing strategy prompt for PerplexityAI, new tools and incredible, stable CustomGPTs

*May 2024 update note:

– new tutorial on growing LinkedIn network with personalized invitations.

– large language model leaderboard

– OpenAI ChatGPT Spring update

*April 2024 update notes:

– new custom GPTs: create personal strategy GPT, copy clean up GPT

– updated overview of popular large language models

___________

In this tutorial you’ll transform how you use ChatGPT for marketing.

However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropic Claude.

It’s also a great introduction to Generative AI for business professionals as it covers a wide range of topics.

Most ChatGPT classes share the same documentation-style information and only show what you can do. And yeah, it’d require you to spend 20+hours watching them.

But what’s the point if anyone can figure it out themselves in a shorter amount of time.

But this one goes further and shortens your learning curve.

Each concept is explained in a straightforward but precise manner.

We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.

Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.

We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.

But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as:

ChatGPT for Marketing Strategy

ChatGPT for marketing research and analysis
User Research with ChatGPT
Audience Segmentation applying Phillip Kotler’s approach
Competitive Analysis with ChatGPT
Create a marketing mix sample and a content plan

ChatGPT for AI Content Creation and Idea Generation

Content Creation with ChatGPT
Social Media Marketing with ChatGPT
Generate creative ideas with ChatGPT
Content repurposing

ChatGPT for Copywriting

Good and bad Generative AI Copywriting use cases
Editing your ChatGPT copy
Add style and structure to your AI text generation

Powerful Generative AI Tools

AI Tools for text generation
Best AI tools for image generation and video editing
AI Audio and Speech processing

This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2024 and after.

IN THIS CHATGPT TRAINING, WE’LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:

Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand’s tone of voice
Developing strategies on low or zero budgets within tight timelines
Optimizing marketing performance in an era of economic uncertainty, which means doing more with less
Navigating the seemingly endless possibilities of ChatGPT
A practical and task-focused approach to overcoming these challenges and producing exceptional content.

COURSE CONTENT:

Introduction to the ChatGPT for Marketing Training
ChatGPT Prompt Engineering with Marketing Prompts
Chat GPT and Bing AI Chat Prompt Engineering Approaches
ChatGPT Marketing Strategy
User Research with ChatGPT
Learn ChatGPT Content Creation and Repurposing
ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don’ts, matching tone of voice)
AI Tools in All Major Modalities to Optimize Performance and Resources

This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You’ll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We’re NOT focusing on building spam machines.

BY ENROLLING, YOU’LL GET THE FOLLOWING:

Practical, task-focused content suitable for all skill levels
Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice
Lifetime access to course materials, including all future updates

THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:

Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.

Overworked marketers
Small Business Owners
Entrepreneurs
Product Managers (yes, they can use ChatGPT as well)
Product Marketers
Agency Marketers
Social Media Marketers
Freelance Content Creators and Copywriters
Non-technical marketers
Global marketers of all levels

CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY

if that’s your thing, of course

What prerequisites are required?
You don’t need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface – that’s good, as we’ll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.

Disclaimers:

The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes.

This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn’t teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers’ skill sets.

Course Curriculum

Chapter 1: INTRODUCTION TO LEARNING CHATGPT FOR MARKETING

Lecture 1: Welcome to ChatGPT for Marketing Training

Lecture 2: Choosing a Large Language Model in 2024: ChatGPT vs. Gemini vs. Claude

Lecture 3: OpenAI Spring ‘24 update: Paid Features Now Free. New Features Arrived.

Lecture 4: How ChatGPT Works. What ChatGPT Can Do and What it Cannot Do?

Lecture 5: Keep Track of the Best Current LLMs

Lecture 6: Privacy Settings for Sensitive Data

Lecture 7: Let's get acquainted (Course Improvement and Topic Request Form)

Lecture 8: IMPORTANT: Access All-in-One Course Prompt Ebook

Chapter 2: LEARN TO CREATE CHATGPT MARKETING PROMPTS [CHATGPT PROMPT ENGINEERING TRAINING]

Lecture 1: Welcome to ChatGPT Prompt Engineering Training Section

Lecture 2: Understanding Prompts in ChatGPT: What Makes a Good Prompt?

Lecture 3: Do-it-all Prompt Engineering Approach: Write & Optimize Your Own Prompts

Lecture 4: N-Shot Prompt Engineering Technique for Quick Outputs

Lecture 5: Chain of Thought Prompt Engineering Technique for Logical Reasoning

Lecture 6: Feedback-Based Prompt Engineering to Calibrate your ChatGPT Marketing Outputs

Lecture 7: Self-Asking ChatGPT Prompt Engineering Technique to Deal with Uncertainty

Lecture 8: Self-Ask Prompt Engineering: Applying 5 Why Technique

Lecture 9: [NEW] RAG-inspired Prompt Engineering Approach

Lecture 10: Improving ChatGPT Responses with Prompt Refinements

Lecture 11: [NEW]How to Prompt Adobe Firefly, Midjourney and Other AI Image Generation Tools

Lecture 12: Practice Activity: Applying Prompt Engineering Techniques

Lecture 13: How to Avoid ChatGPT Plagiarism and Halluciations

Lecture 14: Prompt Engineering Section: Summary

Lecture 15: Additional Resources on Prompt Engineering

Chapter 3: CUSTOMIZE CHATGPT TO INCREASE YOUR EFFICIENCY

Lecture 1: What Are Custom Instructions for ChatGPT and How to Prompt Them?

Lecture 2: ChatGPT Custom Instructions Demo and a Unique Preset for Marketing Specialists

Lecture 3: Customize Custom Instructions for ChatGPT, Add-ons and Summary

Lecture 4: Apply These Marketing Custom Instructions for ChatGPT

Lecture 5: Custom Instructions: Summary

Chapter 4: USER RESEARCH WITH CHATGPT ADVANCED DATA ANALYSIS (EX-CODE INTERPRETER)

Lecture 1: Intro to User Research with Advanced Data Analysis Feature of ChatGPT

Lecture 2: ChatGPT Advanced Data Analysis (Code Interpreter): What Is It and How It Works?

Lecture 3: Tips on Prompting ChatGPT Advanced Data Analysis (ex-ChatGPT Code Interpreter)

Lecture 4: NEW: Prepare User Interview Questions with my Custom GPT

Lecture 5: User Research with ChatGPT Data Analysis: Conduct Research, Analyze Results

Lecture 6: IMPORTANT UPDATE: Advanced Data Analysis Feature is Gone… but not really

Lecture 7: User Research and Advanced Data Analysis: Summary

Chapter 5: [NEW SECTION] CREATE AND USE CHATGPT CUSTOM GPTs

Lecture 1: Introduction to Custom GPTs

Lecture 2: What Are Custom GPTs? How to Create Your Custom GPT? [Interface Overview]

Lecture 3: Create Custom GPTs: Optimizing Knowledge Base

Lecture 4: Create Custom GPTs: Optimizing Instructions

Lecture 5: Custom GPTs: More Tips and Summary

Lecture 6: Custom GPT Template

Chapter 6: AI-ASSISTED MARKET ANALYSIS AND STRATEGY

Lecture 1: Introduction

Lecture 2: Perplexity.AI and You.com for Research-Based Tasks

Lecture 3: A Better Way to Complete Research-based Marketing Tasks

Lecture 4: Research Marketing Trends Efficiently With This Workflow

Lecture 5: ChatGPT for AI-assisted Market Analysis

Lecture 6: AI-Powered Competitive Analysis with ChatGPT

Lecture 7: AI-Driven Audience Segmentation

Lecture 8: Strategic Positioning for Audience Segments

Lecture 9: Create a Marketing Mix with ChatGPT

Lecture 10: Multi-Channel Content Strategy with AI

Lecture 11: Turn Knowledge Into Skills: Create Your Personal Strategy Custom GPT

Lecture 12: Using ChatGPT for Marketing Strategy: Summary

Chapter 7: CONTENT CREATION WITH CHATGPT: USE CHATGPT TO GENERATE IDEAS

Lecture 1: Introduction to ChatGPT for Content Creation and Idea Generation

Lecture 2: Generating Content Marketing Ideas with ChatGPT

Lecture 3: ChatGPT in Video Scripting: Turn Ideas into Scenarios

Lecture 4: Content Repurposing Made Easy with GPT

Lecture 5: Automate Content Creation: Content Repurposing from a YouTube Video

Lecture 6: Content Creation with ChatGPT from Examples: Write Like Pros

Chapter 8: HOW TO USE CHATGPT FOR COPYWRITING AND CONTENT CREATION

Lecture 1: How NOT to use ChatGPT for Marketing Copywriting

Lecture 2: How to Use ChatGPT for Marketing Copywriting

Lecture 3: 10 Powerful Use Cases for Copywriting and Content Creation with ChatGPT

Lecture 4: Ensuring Brand Tone Consistency with ChatGPT

Lecture 5: Using Stylistic Devices for Creative Copywriting with GPT-4

Lecture 6: Remove These Text Elements to Make ChatGPT Sound More Natural

Lecture 7: Customizing ChatGPT Text to Make it Sound More Natural

Lecture 8: Use my Custom GPT to Clean Up Copies

Chapter 9: BEYOND CHATGPT: POWERFUL GENERATIVE AI TOOLS

Lecture 1: Introduction to Powerful Generative AI Tools and Modalities

Lecture 2: LLMs in Text Modality: ChatGPT and it's Alternatives

Lecture 3: AI Image Generation Tools: Types of Features, Best Tools and Image Samples

Lecture 4: AI Video Generation: Types of Features and Overview of the Best Tools

Lecture 5: AI Audio Tools: AI Speech Recognition, AI Speech Generation, AI Music Creation

Lecture 6: Build Your Generative AI Toolset (More AMAZING Tools Inside)

Lecture 7: [UPDATED] AI Marketing Tool Shortlist

Chapter 10: EXTRA

Lecture 1: How to Train ChatGPT Conversation with a Prompt Chunking Approach

Lecture 2: Boost Your LinkedIn Network with AI: A Step-by-Step ChatGPT LinkedIn Guide

Chapter 11: Final thoughts

Lecture 1: Course Conclusion and Final Thoughts

Instructors

Leo Pavlovsky
AI Product Manager in R&D | Educating 14k+ Students

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 23 votes
5 stars: 42 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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