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MasterClass: Innovation Management & Digital Business Models

Business

Rating4.8
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MasterClass: Innovation Management & Digital Business Models, available at $44.99, has an average rating of 4.83, with 78 lectures, 11 quizzes, based on 3 reviews, and has 17 subscribers.

You will learn about Grasp key concepts of innovation vs. invention. Understand the origins and types of innovations. Gain insights into modern innovation management techniques. Comprehend the role of project management in innovation. Recognize the importance of design thinking. Appreciate the value of multidisciplinary teams. Achieve a thorough understanding of digital business models. Explore AI, IoT, and cloud computing as transformation enablers. Master the fundamentals of the Business Model Canvas. Obtain a global perspective on digital strategies. Analyze various digital business model patterns. Understand the intricacies of digital platform business models. This course is ideal for individuals who are Aspiring Innovators: Individuals looking to dive into the world of innovation and digital business strategies. or Business Professionals: Managers and executives aiming to integrate digital transformation and innovation in their organizations. or Entrepreneurs and Startups: Founders and team members who want to create, refine, and innovate their business models. or Marketing and Strategy Planners: Professionals tasked with developing and implementing strategic business plans. or Students and Academics: Individuals pursuing studies in business, technology, or related fields, looking to enhance their knowledge and practical skills. or Tech Enthusiasts: Anyone interested in understanding and leveraging the latest technological trends like AI, IoT, and cloud computing. It is particularly useful for Aspiring Innovators: Individuals looking to dive into the world of innovation and digital business strategies. or Business Professionals: Managers and executives aiming to integrate digital transformation and innovation in their organizations. or Entrepreneurs and Startups: Founders and team members who want to create, refine, and innovate their business models. or Marketing and Strategy Planners: Professionals tasked with developing and implementing strategic business plans. or Students and Academics: Individuals pursuing studies in business, technology, or related fields, looking to enhance their knowledge and practical skills. or Tech Enthusiasts: Anyone interested in understanding and leveraging the latest technological trends like AI, IoT, and cloud computing.

Enroll now: MasterClass: Innovation Management & Digital Business Models

Summary

Title: MasterClass: Innovation Management & Digital Business Models

Price: $44.99

Average Rating: 4.83

Number of Lectures: 78

Number of Quizzes: 11

Number of Published Lectures: 78

Number of Published Quizzes: 11

Number of Curriculum Items: 89

Number of Published Curriculum Objects: 89

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Grasp key concepts of innovation vs. invention.
  • Understand the origins and types of innovations.
  • Gain insights into modern innovation management techniques.
  • Comprehend the role of project management in innovation.
  • Recognize the importance of design thinking.
  • Appreciate the value of multidisciplinary teams.
  • Achieve a thorough understanding of digital business models.
  • Explore AI, IoT, and cloud computing as transformation enablers.
  • Master the fundamentals of the Business Model Canvas.
  • Obtain a global perspective on digital strategies.
  • Analyze various digital business model patterns.
  • Understand the intricacies of digital platform business models.

Who Should Attend

  • Aspiring Innovators: Individuals looking to dive into the world of innovation and digital business strategies.
  • Business Professionals: Managers and executives aiming to integrate digital transformation and innovation in their organizations.
  • Entrepreneurs and Startups: Founders and team members who want to create, refine, and innovate their business models.
  • Marketing and Strategy Planners: Professionals tasked with developing and implementing strategic business plans.
  • Students and Academics: Individuals pursuing studies in business, technology, or related fields, looking to enhance their knowledge and practical skills.
  • Tech Enthusiasts: Anyone interested in understanding and leveraging the latest technological trends like AI, IoT, and cloud computing.

Target Audiences

  • Aspiring Innovators: Individuals looking to dive into the world of innovation and digital business strategies.
  • Business Professionals: Managers and executives aiming to integrate digital transformation and innovation in their organizations.
  • Entrepreneurs and Startups: Founders and team members who want to create, refine, and innovate their business models.
  • Marketing and Strategy Planners: Professionals tasked with developing and implementing strategic business plans.
  • Students and Academics: Individuals pursuing studies in business, technology, or related fields, looking to enhance their knowledge and practical skills.
  • Tech Enthusiasts: Anyone interested in understanding and leveraging the latest technological trends like AI, IoT, and cloud computing.

Discover the secrets to leading in today’s digital age with the “Innovation Management and Digital Business Models” Masterclass  on Udemy! Originally crafted for MBA students, this course brings you world-class learning right to your fingertips.

What You’ll Learn:

  • Fundamentals of Innovation:Dive into the core concepts of innovation vs. invention, understand their origins, and master various types and management strategies essential to drive change.

  • Innovation Management:Learn both standard and modern approaches, including project management, design thinking, and the critical roles of multidisciplinary teams in the innovation process.

  • Digital Business Models:Uncover the foundational elements of digital business models—customer segments, value propositions, and revenue models—and see how these components are transformed in the digital era.

  • Technological Drivers:Discover how cutting-edge technologies like AI, IoT, and cloud computing act as enablers for digital business models and drive digital transformation.

  • Key Tools and Frameworks:Gain hands-on experience with essential tools like the Business Model Canvas and other strategic frameworks that aid in designing and managing digital business models.

  • Practical Applications:Apply your knowledge in real-world contexts through case studies examining global strategies for digital transformation in both B2C and B2B environments.

Why Choose This Course?

This is not just any course—it’s designed by Prof. Dr. Mario Boßlau, a leading expert in the field of Business Model Engineering and tailored to provide you with a robust understanding of modern innovation and digital transformation principles. You’ll gain real insights into managing digital business models and become adept at navigating the complexities of international markets.

Course Structure:

The course begins with the Fundamentals of Innovation Management, delving into basic concepts, origins, types, and essential tasks. From there, you’ll explore Standard Models and Modern Approaches to innovation, examining project management, design thinking, and the role of multidisciplinary teams.

Next, the course shifts focus to Business Models in the Digital Era, exploring their evolution, success factors, and the shifts brought about by digital trends. You’ll dig deep into the Essential Elements of these models, like value propositions and revenue structures, and how emerging technologies enable new opportunities.

The latter part of the course introduces critical Tools and Frameworks, such as the Business Model Canvas, and their application in real-world scenarios. Attention will be given to Digital Business Model Patterns and Platform Business Models, emphasizing strategic implementation and success factors.

Real-world Case Studies:

Benefit from practical examples that illustrate the opportunities and challenges of innovation management and digital business models in diverse economic landscapes. Analyze the successes and pitfalls of real companies to better understand the global dynamics of digital business management.

Why Enroll?

  • Comprehensive Learning: With 5 credits worth of knowledge condensed into engaging, digestible modules, this course covers everything you need to master the intersection of innovation and digital transformation.

  • Expert Instruction: Learn from Prof. Dr. Mario Boßlau, whose expertise and academic standing assure the highest quality of education.

  • Global Perspective:Develop a global outlook on innovation, understanding how to apply theoretical concepts to real-world scenarios across industries and regions.

By the end of this course, you’ll be fully equipped to design and implement innovative digital business models, empowering you to lead with confidence in the digital age. Enroll now and transform your career!

Course Curriculum

Chapter 1: Einführung

Lecture 1: Introduction

Chapter 2: Unit 1: Fundamentals of Innovation Management

Lecture 1: Fundamentals of Innovation Management

Lecture 2: Basic Concepts: Innovation vs. Invention

Lecture 3: Origins of Innovations

Lecture 4: Types and Typologies of Innovations

Lecture 5: Core Tasks and Goals of Innovation Management

Lecture 6: Case Studies on Innovation

Lecture 7: Summary Unit 1: Fundamentals of Innovation Management

Chapter 3: Unit 2: Standard Models for Managing Innovation Processes

Lecture 1: Standard Models for Managing Innovation Processes

Lecture 2: Role of Project Management in Innovation Processes

Lecture 3: Standard Processes for Product Innovations

Lecture 4: Innovation Processes for Services

Lecture 5: Innovation Processes for Integrated Solutions and Business Models

Lecture 6: Summary Unit 2. Standard Models for Managing Innovation Processes

Chapter 4: Unit3: Modern Approaches in Innovation Management

Lecture 1: Modern Approaches in Innovation Management

Lecture 2: Open Innovation

Lecture 3: Design Thinking

Lecture 4: Customer Journey and Customer Experience

Lecture 5: Prototyping

Lecture 6: Multidisciplinary Teams

Lecture 7: Business Model Innovation

Lecture 8: Summary Unit 3. Modern Approaches in Innovation Management

Chapter 5: Unit 4: Business Models in the Digital Era: Fundamentals and Concepts

Lecture 1: Business Models in the Digital Era: Fundamentals and Concepts

Lecture 2: Origin and Evolution of Business Model Concepts

Lecture 3: Trends in Business Model Research

Lecture 4: Types and Definitions of Business Models

Lecture 5: Success Factors for Digital Business Models

Lecture 6: Levels and Goals of Digital Business Models

Lecture 7: Summary Unit 4. Business Models in the Digital Era: Fundamentals and Concepts

Chapter 6: Unit 5: Essential Elements of Business Models

Lecture 1: Essential Elements of Business Models

Lecture 2: Customer Model

Lecture 3: Value Model

Lecture 4: Value Architecture

Lecture 5: Profit Model

Lecture 6: Summary Unit 5: Essential Elements of Business Models

Chapter 7: Unit 6: Trends and Technologies as Enablers for Digital Business Models

Lecture 1: Trends and Technologies as Enablers for Digital Business Models

Lecture 2: Platform Economy

Lecture 3: Internet of Things (IoT)

Lecture 4: Cloud Computing

Lecture 5: Big Data and Data Science

Lecture 6: Artificial Intelligence (AI)

Lecture 7: Summary Unit 6. Trends and Technologies as Enablers for Digital Business Models

Chapter 8: Unit 7: Tools and Frameworks for Digital Business Model Design

Lecture 1: Tools and Frameworks for Digital Business Model Design

Lecture 2: Business Model Canvas by Osterwalder and Pigneur

Lecture 3: St. Gallen Business Model Navigator by Gassmann et al.

Lecture 4: Business Model Grid by Schallmo

Lecture 5: Digital Value Creation Framework by Hoffmeister

Lecture 6: 4C-Net Business Model and 4S-Net Business Model by Wirtz

Lecture 7: Excursus: Selected Methods Aiding Business Model Design

Lecture 8: Summary Unit 7. Tools and Frameworks for Digital Business Model Design

Chapter 9: Unit 8: Application of the Business Model Canvas for Business Model Design

Lecture 1: Application of the Business Model Canvas for Business Model Design

Lecture 2: The Business Model Canvas's Nine Components

Lecture 3: Similarities in Business Models

Lecture 4: Designing Business Models

Lecture 5: Strategic Areas of Business Models

Lecture 6: The Business Model Design Process

Lecture 7: Summary Unit 8. Application of the Business Model Canvas for Business Model Desi

Chapter 10: Unit 9: Digital Business Model Patterns

Lecture 1: Digital Business Model Patterns

Lecture 2: Importance of Digital Business Model Patterns

Lecture 3: Long Tail

Lecture 4: Freemium

Lecture 5: Multi-sided Markets

Lecture 6: Subscription and Flat-rate

Lecture 7: Summary Unit 9. Digital Business Model Patterns

Chapter 11: Unit 10: Digital Platform Business Models

Lecture 1: Digital Platform Business Models

Lecture 2: From Pipeline to Digital Platform

Lecture 3: Basic Platform Functionalities and Systematization Approaches

Lecture 4: Direct and Indirect Network Effects

Lecture 5: Frameworks for Modelling

Lecture 6: Challenges and Success Factors in Development and Implementation

Lecture 7: Summary Unit 10. Digital Platform Business Models

Chapter 12: Unit 11: Design and Management of Digital Business Models

Lecture 1: Design and Management of Digital Business Models

Lecture 2: Digital Business Models as Drivers of Innovation

Lecture 3: Importance of the Business Plan in the Context of Digital Business Models

Lecture 4: Company Positioning in Digital Business Models

Lecture 5: Methods for Design and Management of Digital Business Models

Lecture 6: Application and Case Studies in B2C and B2B Markets

Lecture 7: Summary Unit 11. Design and Management of Digital Business Models

Instructors

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  • 5 stars: 2 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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