Learn how to create a killer Elevator Pitch!

Learn how to create a killer Elevator Pitch!, available at $49.99, has an average rating of 4.15, with 15 lectures, 14 quizzes, based on 27 reviews, and has 204 subscribers.

You will learn about Understand how and why the Message Box drives better, more relevant and clear communications Learn how to write and critique more effective messaging for your marketing campaigns, programs, and activitie Apply effective messaging techniques to improve lead generation activities. Use the "Message Box" exercise to summarize and tell your B2B story and write your "elevator pitch". Discover how to apply the Message Box template and technique to your own business This course is ideal for individuals who are Product marketers or Corporate marketers or Product managers or Entrepreneurs or All others interested in learning the most effective technique for developing B2B messages. It is particularly useful for Product marketers or Corporate marketers or Product managers or Entrepreneurs or All others interested in learning the most effective technique for developing B2B messages.

Enroll now: Learn how to create a killer Elevator Pitch!

Summary

Title: Learn how to create a killer Elevator Pitch!

Price: $49.99

Average Rating: 4.15

Number of Lectures: 15

Number of Quizzes: 14

Number of Published Lectures: 14

Number of Published Quizzes: 14

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 28

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how and why the Message Box drives better, more relevant and clear communications
Learn how to write and critique more effective messaging for your marketing campaigns, programs, and activitie
Apply effective messaging techniques to improve lead generation activities.
Use the "Message Box" exercise to summarize and tell your B2B story and write your "elevator pitch".
Discover how to apply the Message Box template and technique to your own business

Who Should Attend

Product marketers
Corporate marketers
Product managers
Entrepreneurs
All others interested in learning the most effective technique for developing B2B messages.

Target Audiences

Product marketers
Corporate marketers
Product managers
Entrepreneurs
All others interested in learning the most effective technique for developing B2B messages.

What's your story?

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way.

Want to beat those odds?

Want to learn the secrets for creating the most effective "elevator pitch"?

Then this course is for you!

The secret to crafting your core messaging strategy and your "elevator pitch" is called the Message Box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.

During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Introduction

Chapter 2: Self-assessment

Lecture 1: Lesson 1: Assessment

Chapter 3: Completing the "Message Box" template in 5 easy steps

Lecture 1: Lesson 2: The Persona

Lecture 2: Lesson 3: The Engagement Message

Lecture 3: Lesson 4: Solution Criteria Message

Lecture 4: Lesson 5: The Product Reinforcement Message

Lecture 5: Lesson 6: The Value Message

Chapter 4: Putting the "Message Box" to Use

Lecture 1: Lesson 7: The "Message Box" in Action

Lecture 2: Lesson 8: How to Create a One-Liner

Lecture 3: Lesson 9: Hierarchy of Messaging

Lecture 4: Lesson 10: 10 Tips for Executing the Message Box

Lecture 5: Lesson 11: Driving Better Messaging

Lecture 6: Conclusion

Lecture 7: Next Steps

Instructors

Mike Gospe
Author of the "Marketing High Ground"

Rating Distribution

1 stars: 2 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 8 votes
5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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