Press Coverage, Publicity & Public Relations For Branding

Course Curriculum

Chapter 1: Course introduction: Watch this first to understand what you get from the course

Lecture 1: Publicity course welcome and what to expect from the course

Lecture 2: Options to have a much better experience with this course

Chapter 2: Introduction and publicity fundamentals

Lecture 1: Difference between publicity, direct sales, and branding

Chapter 3: Your publicity story to stand out and grab attention

Lecture 1: 10 ways to make your business immediately more newsworthy

Lecture 2: WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive story

Lecture 3: Example of a plumber who got publicity by being unique

Chapter 4: Reverse publicity method

Lecture 1: REVERSE PUBLICITY METHOD: Can be used on day 1 & get influencers to promote you

Lecture 2: How to use your blog to get publicity and position yourself as an authority

Lecture 3: How to get noteworthy guests on your show

Lecture 4: How publicity will help your SEO and to get your site to rank in Google

Chapter 5: Press clubs to network with journalists

Lecture 1: What are press clubs? And how to join press clubs

Lecture 2: WALKTHROUGH of how to find press clubs and press associations in your area

Chapter 6: Actionable strategies you can start implementing today

Lecture 1: NEW! How to be successful in getting publicity on HARO: step by step

Lecture 2: Hashtags to get publicity

Lecture 3: Publicity from events – tapping into existing audiences

Lecture 4: Publicity from events – creating your own event series from scratch

Chapter 7: Press release writing and sending out – good for unique and compelling companies

Lecture 1: Press release section introduction

Lecture 2: What are press releases for?

Lecture 3: Starting to write the press release with the title

Lecture 4: Additional press release headline examples

Lecture 5: Subtitle for your press release

Lecture 6: Writing the press release as a story and to add keywords

Lecture 7: Finishing the press release with bio and contact sections

Lecture 8: Another press release example

Lecture 9: If journalists copy and paste your press release, how will it impact your SEO?

Lecture 10: Example for a book release

Lecture 11: Example of PLR licensing service press release

Lecture 12: Submitting the press release

Lecture 13: 20 websites to promote press releases

Lecture 14: Press release results

Lecture 15: SEO for your press release

Lecture 16: Press release exercise

Lecture 17: Press release exercise – answer

Lecture 18: Press release title exercise

Lecture 19: Press release title exercise – answer

Chapter 8: Publicity stunts

Lecture 1: How to use publicity stunts to get publicity

Lecture 2: WORSHEET: Publicity stunts for your business

Chapter 9: Publicity for a book or book launch

Lecture 1: How to get publicity for a book

Chapter 10: Case study of how one CEO got millions of visitors from free publicity

Lecture 1: Case study of how one CEO got millions of visitors from free publicity

Chapter 11: How to get interviewed on radio shows and podcasts

Lecture 1: RadioGuestList introduction – influencer marketing through radio shows, podcasts

Lecture 2: How to check out the emails

Lecture 3: How to craft your pitch to radio show and podcast hosts

Lecture 4: Pitch template and example

Lecture 5: Edited podcaster or radio show pitch example

Lecture 6: Ways to strengthen your pitch

Lecture 7: Your promotional asset

Lecture 8: Showing results of a podcast pitch I sent out

Lecture 9: How and what to talk about on the shows to sell your products

Lecture 10: How to get 50-100% more radio or podcast interviews

Lecture 11: How to get a HUGE number of radio shows, podcast and even TV appearances

Lecture 12: Another similar service to boost your potential reach

Chapter 12: One place to put all your important pages and share

Lecture 1: One place to put all your important pages and share

Chapter 13: How you can start a show for branding and reverse publicity

Lecture 1: Show introduction

Lecture 2: Considering additional benefits and goals for your show

Lecture 3: Advanced content repurposing with strategies that work today & in the future

Lecture 4: Should your show be daily, weekly or monthly?

Lecture 5: Topic coverage: Current or evergreen topics

Lecture 6: Example of a newsy and evergreen topic

Lecture 7: Show monetization

Lecture 8: Deciding on a solo host show or with partners or with guests

Lecture 9: What you can outsource

Chapter 14: Storytelling for publicity and telling your brand story better

Lecture 1: Storytelling for PR and better communicating your brand – introduction

Lecture 2: Introduction to storytelling and persuasion

Lecture 3: Story structure at its basic elements

Lecture 4: Introduction to show-don't-tell for great imagery and persuasion

Lecture 5: More practice for show, don't tell

Lecture 6: Show, don't tell – in creative writing and poetry

Lecture 7: Corporate brand story

Lecture 8: The case study story – one of the most effective tools for businesses & media

Lecture 9: Tell a great first-impression story

Chapter 15: Hiring and outsourcing for publicity

Lecture 1: What is a publicist and how does a publicist work

Lecture 2: When to hire a publicity or PR company

Lecture 3: Strategy for hiring freelancers to help you with publicity & what doesn't work

Chapter 16: Creating a professional LinkedIn profile

Lecture 1: Introduction to this section

Lecture 2: Professionally branding your 2 LinkedIn images

Lecture 3: Updating your byline to promote your business or brand you

Lecture 4: How to create a nice summary for your LinkedIn profile

Lecture 5: LinkedIn recommendations

Lecture 6: LinkedIn endorsements

Lecture 7: Experience, publications, and other important sections of your LinkedIn profile

Lecture 8: Many additional LinkedIn profile sections you can create

Lecture 9: Five hundred contacts and managing your connection requests