Media Planning & Brand Strategy for Advertising

Media Planning & Brand Strategy for Advertising, available at $34.99, has an average rating of 3.05, with 9 lectures, based on 111 reviews, and has 309 subscribers.

You will learn about media planning brand strategy Digital Advertising Media mix This course is ideal for individuals who are Advertising aspirants or working professionals in advertising or Campaign Managers or Ad operations or Media Planners It is particularly useful for Advertising aspirants or working professionals in advertising or Campaign Managers or Ad operations or Media Planners.

Enroll now: Media Planning & Brand Strategy for Advertising

Summary

Title: Media Planning & Brand Strategy for Advertising

Price: $34.99

Average Rating: 3.05

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: ₹1,799

Quality Status: approved

Status: Live

What You Will Learn

media planning
brand strategy
Digital Advertising
Media mix

Who Should Attend

Advertising aspirants
working professionals in advertising
Campaign Managers
Ad operations
Media Planners

Target Audiences

Advertising aspirants
working professionals in advertising
Campaign Managers
Ad operations
Media Planners

Media Planning is an art of selecting & strategizing the best combination of Media in-order to maximize the best returns to your advertiser. Media planners are not only responsible for the initial media purchase, but also for the continued optimization of performance throughout the entire campaign life cycle. In this course you’ll learn about How to create a successful media plan for your advertiser from scratch.

Course Curriculum

Chapter 1: ABC's of Media Planning along with Case Study

Lecture 1: Introduction

Lecture 2: What is Media Planning?

Lecture 3: Key Campaign Essentials

Lecture 4: Understanding KPIs & Business Goals

Chapter 2: Inventory & Media Mix

Lecture 1: Finding the Best Inventory/ Publishers

Lecture 2: Media Mix & Sell Rates

Chapter 3: Audience

Lecture 1: Audience

Chapter 4: Case Study

Lecture 1: Understand KPIs Before heading to Case Study

Lecture 2: Case Study

Instructors

Kundhan Karunakar
Product Specialist at Google

Rating Distribution

1 stars: 15 votes
2 stars: 9 votes
3 stars: 21 votes
4 stars: 34 votes
5 stars: 32 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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