Business Branding: The Complete Course Part 1 – Strategy
Business Branding: The Complete Course Part 1 – Strategy, available at $89.99, has an average rating of 4.56, with 55 lectures, based on 6490 reviews, and has 25295 subscribers.
You will learn about How to spark your audiences interest and hold their attention How to position your brand effectively to stand out on its own How to get your audience to feel something for your brand through personality development the common mistakes that nearly all failing start-up’s make and how to avoid them How to develop a brand voice that makes it easy to resonate through content and social media marketing Why most businesses lose money with their Facebook or Google Ad campaigns How to enhance your marketing efforts through effective storytelling adapted for modern platforms This course is ideal for individuals who are Entrepreneurs building a brand for their business venture or Business owners that want to improve their performance or Business owners losing money on marketing campaigns or Brand designers who want to improve their work by building brands with strategy It is particularly useful for Entrepreneurs building a brand for their business venture or Business owners that want to improve their performance or Business owners losing money on marketing campaigns or Brand designers who want to improve their work by building brands with strategy.
Enroll now: Business Branding: The Complete Course Part 1 – Strategy
Summary
Title: Business Branding: The Complete Course Part 1 – Strategy
Price: $89.99
Average Rating: 4.56
Number of Lectures: 55
Number of Published Lectures: 44
Number of Curriculum Items: 55
Number of Published Curriculum Objects: 44
Original Price: €219.99
Quality Status: approved
Status: Live
What You Will Learn
- How to spark your audiences interest and hold their attention
- How to position your brand effectively to stand out on its own
- How to get your audience to feel something for your brand through personality development
- the common mistakes that nearly all failing start-up’s make and how to avoid them
- How to develop a brand voice that makes it easy to resonate through content and social media marketing
- Why most businesses lose money with their Facebook or Google Ad campaigns
- How to enhance your marketing efforts through effective storytelling adapted for modern platforms
Who Should Attend
- Entrepreneurs building a brand for their business venture
- Business owners that want to improve their performance
- Business owners losing money on marketing campaigns
- Brand designers who want to improve their work by building brands with strategy
Target Audiences
- Entrepreneurs building a brand for their business venture
- Business owners that want to improve their performance
- Business owners losing money on marketing campaigns
- Brand designers who want to improve their work by building brands with strategy
You’re here because you want to build a strategic brand from the ground up.
A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.
Whether you’re an entrepreneur building a new brand,
a business owner who wants to improve performance,
or a brand designer who wants to enhance their work with strategy,
this course will teach you step-by-step, how to build a strategic brand from the ground up.
-
What are the common mistakes that nearly all failing startups make?
-
How can you spark your audiences interest and hold their attention?
-
Why do most businesses lose money with their Facebook or Google Ad campaigns?
-
How do you position your brand effectively to stand out on its own?
-
How do you get your audience to feel something for your brand through personality development?
-
How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?
-
How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?
If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.
Welcome to Business branding: The Compete Course
This is part 1 of a 2 part coursewhere you’ll discover the techniques and processes
that will allow you to develop your own brand step-by-step as you work your way throughout the course.
You’ll learn about the importance of brand substance and how most people see through a brands fluff.
You’ll uncover exactly who your audience isso you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.
As we move throughout the course, Ill be prompting you to take action step-by-step,allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.
You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.
As always there’s the 30 day money back guaranteeso theres no risk, if you don’t like the content, you can get your money back.
I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.
I really hope to see you inside
Course Curriculum
Chapter 1: Introduction
Lecture 1: Thank You
Lecture 2: The Anatomy Of A Strategic Brand
Lecture 3: What You'll Learn
Chapter 2: Brand Strategy Overview
Lecture 1: Branding vs Marketing: Why They're So Different
Lecture 2: The Brief Story Of Branding
Lecture 3: The Common Path To Failure
Lecture 4: The Crucial Role Of Strategy
Chapter 3: Internal Branding #1:
Lecture 1: The Emergence Of Brand Purpose
Lecture 2: Start With Why
Lecture 3: How To Develop Your Brand Purpose
Lecture 4: TAKE ACTION: Develop Your Brand Purpose
Chapter 4: Internal Branding #2
Lecture 1: Brand Vision – The Ambitious Brand
Lecture 2: How To Develop Your Vision Statement
Lecture 3: TAKE ACTION: Develop Your Vision Statement
Lecture 4: Brand Mission – The Committed Brand
Lecture 5: How To Develop Your Brand Mission
Lecture 6: TAKE ACTION: Develop Your Mission Statement
Lecture 7: Core Values – The Moral Brand
Lecture 8: EXAMPLES: Core Values
Lecture 9: How To Develop Your Core Values
Lecture 10: TAKE ACTION: Develop Your Values Statement
Chapter 5: Brand Positioning
Lecture 1: What Is Positioning?
Lecture 2: Who Is Your Audience?
Lecture 3: How To Find Your Audience
Lecture 4: TAKE ACTION: Develop Your Audience Persona
Lecture 5: Who Are Your Competitors?
Lecture 6: How To Audit Your Competitors
Lecture 7: TAKE ACTION: Complete A Competitor Audit
Lecture 8: What Is Your Differentiator?
Lecture 9: EXAMPLE: Positioning – Trying Harder
Lecture 10: How To Discover Your Differentiator
Lecture 11: TAKE ACTION: Discover Your Differentiator
Lecture 12: How To Develop Your Positioning Strategy
Lecture 13: TAKE ACTION: Develop Your Positioning Strategy + Statement
Chapter 6: Brand Personality
Lecture 1: The Old-Fashioned Modern Brand
Lecture 2: What Is An Archetype
Lecture 3: Archetypes To Leave A Legacy
Lecture 4: Archetypes To Pursue Connections
Lecture 5: Archetypes To Provide Structure
Lecture 6: Archetypes To Explore Spirituality
Lecture 7: How To Apply The Archetype Framework
Lecture 8: TAKE ACTION: Align Your Brand To An Archetype
Chapter 7: Conclusion
Lecture 1: Review Part 1 & Preview Part 2
Lecture 2: Thank You
Instructors
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Steve Houraghan
Brand Creator & Strategist
Rating Distribution
- 1 stars: 22 votes
- 2 stars: 54 votes
- 3 stars: 467 votes
- 4 stars: 1966 votes
- 5 stars: 3981 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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