The Ultimate Guide: Write a Press Release for Social Causes
The Ultimate Guide: Write a Press Release for Social Causes, available at $49.99, has an average rating of 4.5, with 45 lectures, based on 17 reviews, and has 1071 subscribers.
You will learn about Step by step process with real life examples on how to write a newsworthy press release that gets media attention How a newsroom operates and how to think like a reporter so you can communicate like a journalist and identify a good news story Detailed planning steps to prepare for your press release writing and distribution How to develop the right media list for free and when and how to get your press release to them. Easy-to-use templates will help you kick-start your press release planning, writing and distribution This course is ideal for individuals who are Beginner Level: You've just been asked to handle news media outreach for your non-profit organization, charity or social business but you don't know where to start. You've never written a press release or you're not sure if you've been writing press releases correctly because you're not getting news media coverage. It is particularly useful for Beginner Level: You've just been asked to handle news media outreach for your non-profit organization, charity or social business but you don't know where to start. You've never written a press release or you're not sure if you've been writing press releases correctly because you're not getting news media coverage.
Enroll now: The Ultimate Guide: Write a Press Release for Social Causes
Summary
Title: The Ultimate Guide: Write a Press Release for Social Causes
Price: $49.99
Average Rating: 4.5
Number of Lectures: 45
Number of Published Lectures: 45
Number of Curriculum Items: 45
Number of Published Curriculum Objects: 45
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- Step by step process with real life examples on how to write a newsworthy press release that gets media attention
- How a newsroom operates and how to think like a reporter so you can communicate like a journalist and identify a good news story
- Detailed planning steps to prepare for your press release writing and distribution
- How to develop the right media list for free and when and how to get your press release to them.
- Easy-to-use templates will help you kick-start your press release planning, writing and distribution
Who Should Attend
- Beginner Level: You've just been asked to handle news media outreach for your non-profit organization, charity or social business but you don't know where to start. You've never written a press release or you're not sure if you've been writing press releases correctly because you're not getting news media coverage.
Target Audiences
- Beginner Level: You've just been asked to handle news media outreach for your non-profit organization, charity or social business but you don't know where to start. You've never written a press release or you're not sure if you've been writing press releases correctly because you're not getting news media coverage.
Why Bother With a Press Release? Why Not Only Use Social Media?
Imagine a TV news crew covering your story. Citing news coverage for your organization or social business from either local or national media impresses donors, supporters, volunteers and public policy makers. Hearing your story from a traditional news outlet versus your posts on social media increases your credibility with your audience.
While most people do get their news online, the majority of social media still uses traditional news media like the BBC, CNN, New York Times, and local media among others as sources.
If you want to create social change, you’ll need to raise awareness through the news media. And, one of the most important tools to reach them is still the press release.When you call a newsroom to pitch your story idea, the first question they’ll ask is, “Can you send us your press release?”
But in my extensive experience in media relations, I have seen press releases written like announcements, essays or ad copy – fluff pieces that make the news media frown (and me, too!).
What You’ll Learn
If you’ve never written a press release, it can feel overwhelming. This course takes you by the hand, step by step, through in-depth training needed to write a newsworthy press release.
In this course, you’ll ….
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Not only learn about formatting and press release content, but you’ll receive journalism writing tips
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Discover how a newsroom operates so you can communicate with the news media in their language and improve your chances of gaining media attention. Learn what makes a story newsworthy!
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Walk through a planning process to distribute your press release at the right time
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Learn how to build your media list for free or with paid resources
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Download 12 resources including templates to guide you from the planning to distribution stages of your press release
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Get more media tools from the press release family: how to write a photo release and media advisory
Rather than sitting through an 8-hour course that is overwhelming and still leaves you with only concepts whose application you still have to figure out, this course provides short, focused training in a simple to understand format.
You’ll gain the respect and credibility of the news media by writing a press release like a journalist!
Why I Created This Course
My passion is to equip a corps of Good News Ambassadors, those working on the frontlines of creating social change. There are many charities and social businesses that carry lanterns of hope through their services into blighted communities. My job is to teach them how to tell their stories through the news media to raise awareness and support for social transformation.
Course Curriculum
Chapter 1: What Is A Press Release?
Lecture 1: Introduction
Lecture 2: Defining the Press Release and Its Benefits
Lecture 3: When to Use a Press Release
Chapter 2: Think Like A Reporter
Lecture 1: Overview of Section: Think Like A Reporter
Lecture 2: What is News?
Lecture 3: Assignment: Watch the News
Lecture 4: Step Inside the Newsroom
Lecture 5: A Quick Peak Inside the Newsroom
Lecture 6: Inside Broadcasting News
Lecture 7: Inside Print News Media
Lecture 8: Inside Web News Media
Lecture 9: Final Notes About the Newsroom
Chapter 3: How to Create Your Plan
Lecture 1: Overview of Section: Planning
Lecture 2: Creating Your P.R. Calendar
Lecture 3: Should You Do a Press Release?
Lecture 4: Creating Your Action Plan
Lecture 5: Assignment: Create Your Plan
Chapter 4: Writing the Press Release
Lecture 1: Overview of Section: Writing the Press Release
Lecture 2: How to Format a Press Release
Lecture 3: Create a Catchy Headline
Lecture 4: The Body of the Press Release
Lecture 5: Overview of Writing Tips
Lecture 6: Tips on Writing Like a Journalist
Chapter 5: Case Studies of Press Releases
Lecture 1: Overview of Section: Case Studies
Lecture 2: Website Press Page
Lecture 3: Press Release Example
Lecture 4: Examples of Quotes
Lecture 5: Example: Twitter
Lecture 6: Example: Boiler Plate
Chapter 6: How to Distribute Your Press Release
Lecture 1: Overview of Section: Distributing Your Press Release
Lecture 2: Paying for Media Distribution
Lecture 3: How to Build Your Media List for Free
Lecture 4: How to Send Your Press Release
Lecture 5: Establish Social Media Presence
Chapter 7: Closing: Now What?
Lecture 1: Next Steps
Chapter 8: More Media Tools
Lecture 1: Overview of Section: BONUS
Lecture 2: What is a Media Advisory?
Lecture 3: How to Write a Media Advisory
Lecture 4: Example: Media Advisory
Lecture 5: What is a Photo Release?
Lecture 6: Why Use a Photo Release?
Lecture 7: How to Write a Photo Release
Lecture 8: Example: Photo Release
Lecture 9: How to Distribute a Photo Release
Lecture 10: Closing for this Section
Instructors
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Myrna Gutierrez
Media Consultant
Rating Distribution
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- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 2 votes
- 5 stars: 13 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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