Strategic Marketing Management

Strategic Marketing Management, available at $19.99, has an average rating of 4.75, with 18 lectures, based on 2 reviews, and has 6 subscribers.

You will learn about Acquire Ability to Conduct S. W. O. T Analysis of Marketing Environment Develop Critical Skills for Excellent Customer Service Delivery Understand Ethical and Legal Issues in Strategic Marketing Communication Master Market-driven and Market Driving Strategies for Competitive Advantage Develop Insight on International Marketing This course is ideal for individuals who are Marketing Professionals or Bankers and Financial Services Personnel or Corporate Executives and Managers or Sales Representatives and Managers or Digital Marketers or Entrepreneurs and business owners etc. It is particularly useful for Marketing Professionals or Bankers and Financial Services Personnel or Corporate Executives and Managers or Sales Representatives and Managers or Digital Marketers or Entrepreneurs and business owners etc.

Enroll now: Strategic Marketing Management

Summary

Title: Strategic Marketing Management

Price: $19.99

Average Rating: 4.75

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

Acquire Ability to Conduct S. W. O. T Analysis of Marketing Environment
Develop Critical Skills for Excellent Customer Service Delivery
Understand Ethical and Legal Issues in Strategic Marketing Communication
Master Market-driven and Market Driving Strategies for Competitive Advantage
Develop Insight on International Marketing

Who Should Attend

Marketing Professionals
Bankers and Financial Services Personnel
Corporate Executives and Managers
Sales Representatives and Managers
Digital Marketers
Entrepreneurs and business owners etc.

Target Audiences

Marketing Professionals
Bankers and Financial Services Personnel
Corporate Executives and Managers
Sales Representatives and Managers
Digital Marketers
Entrepreneurs and business owners etc.

This course deals on how to make a success of the marketing effort by examining those issues and strategies that can give the company competitive advantage.

In it, you will acquire ability to conduct SWOT analysis of marketing environment, develop critical skills for excellent customer service delivery, understand ethical and legal issues in strategic marketing communication, master market-driven and market driving strategies for competitive advantage, and develop insight into international marketing. You will learn several factors that make up the marketing environment and their roles, identify the Strengths, Weaknesses, Opportunities, and Threats of each of the factors

Haven understood the meaning of customer service, you will be able to correctly interpret targets and performance objectives. You learn how to manage customers and gain ability for preventing and/or managing customer service failures

You will understand the meaning of and identify marketing communication goals. You will understand the rudiments of marketing communications and its associated concepts. You will learn how how marketing communications messages are developed and their uses. You will understand the legal and ethical issues in messages dissemination; you will learn the need for legal and ethical controls by approved institutions.

You will understand what makes up Information Communication Technology, know and be able to explain Networking Terminologies, know the roles ICT can play in Information Management, understand the key roles ICT can and plays in modern marketing

Finally, you learn the concepts of international marketing, and understand the factors that determine why a company decides to go into international marketing, you will understand the processes and requirements for going into international marketing, understand the methods used for marketing and selling across international borders.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Introduction

Lecture 2: Marketing Management

Chapter 2: Critical Skills for Effective Customers Service Delivery

Lecture 1: SWOT Analysis of Marketing Environment I

Lecture 2: SWOT Analysis of Marketing Environment II

Lecture 3: Critical Skills for Effective Customer Delivery I

Lecture 4: Critical Skills for Effective Customer Delivery II

Lecture 5: Critical Skills for Effective Customer Delivery III

Chapter 3: Ethical and Legal Issues in Strategic Marketing Communications

Lecture 1: Ethical and Legal Issues in Strategic Marketing

Lecture 2: Strategic Marketing Communication

Lecture 3: Strategic Marketing Communications II

Chapter 4: International Marketing Fundamentals

Lecture 1: Networking in Marketing Operations

Lecture 2: International Marketing II

Lecture 3: International Market Planning

Lecture 4: Product Entry Strategy

Chapter 5: International Marketing

Lecture 1: Product Branding

Lecture 2: Managing Product Lifecyle

Lecture 3: Managing the Customers

Lecture 4: Reducing Customer Defections

Instructors

Profadev Resources
Tools, Courses & Learning Resources on Business & Careers.

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4 stars: 1 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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