Marketing Fundamentals In Practice
Marketing Fundamentals In Practice, available at $19.99, has an average rating of 4.75, with 53 lectures, based on 16 reviews, and has 51 subscribers.
You will learn about Learn details about the objective of every organisation Understand the five corporate resources and how to use it. Enable students to know the extended marketing mix and how to use it to their advantage. Learn and apply the product life cycle stages that any product goes through. Learn and appreciate the development of a new product stages. Learn the product and service adoption process. Learn the effective and efficient use of segmentation, targeting and positioning. Understand the characteristics of relationship marketing and its application to business. This course is ideal for individuals who are Marketers or Salespeople or Students or Business People or Self employed or Professionals or SME's or Multinational companies or Any body in business It is particularly useful for Marketers or Salespeople or Students or Business People or Self employed or Professionals or SME's or Multinational companies or Any body in business.
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Summary
Title: Marketing Fundamentals In Practice
Price: $19.99
Average Rating: 4.75
Number of Lectures: 53
Number of Published Lectures: 53
Number of Curriculum Items: 53
Number of Published Curriculum Objects: 53
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn details about the objective of every organisation
- Understand the five corporate resources and how to use it.
- Enable students to know the extended marketing mix and how to use it to their advantage.
- Learn and apply the product life cycle stages that any product goes through.
- Learn and appreciate the development of a new product stages.
- Learn the product and service adoption process.
- Learn the effective and efficient use of segmentation, targeting and positioning.
- Understand the characteristics of relationship marketing and its application to business.
Who Should Attend
- Marketers
- Salespeople
- Students
- Business People
- Self employed
- Professionals
- SME's
- Multinational companies
- Any body in business
Target Audiences
- Marketers
- Salespeople
- Students
- Business People
- Self employed
- Professionals
- SME's
- Multinational companies
- Any body in business
The key objective of this course enable people to understand the basic marketing fundamental concept to enable their business to grow. It is important for organisation to know which objectives they are centered on, the efficient and effective use of organisation corporate resources is very important for the growth and development of the organisation, it can also be used as a mean of competitive advantage.
The extended marketing mix is the marketers key to make the success of every organisation, in fact billion dollar organisation or market leaders are applying this mix to their advantage, because you can never satisfy your customer or grow without using the marketing mix effectively and efficiently, because customer dissatisfaction comes through the marketing mix, it is important every serious organisation take care of it and use it to their advantage.
Building great relationship with the customer is an important asset to an organisation, it is through relationship that develop customer loyalty. customers taste and preferences changes it’s important that research are down consistently to know when new product or service are develop to meet customer need and expectations, following it’s progression carefully through the product life cycle to ensure profitability.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Introduction to Marketing
Chapter 2: THE ORGANISATIONAL OBJECTIVES
Lecture 1: Profitability
Lecture 2: Sales / Revenue
Lecture 3: Growth
Lecture 4: Returned on capital employed
Lecture 5: Growth in Shareholder Value
Chapter 3: FIVE CORPORATE RESOURCES
Lecture 1: Men: its human resources and organisation
Lecture 2: Money: its financial heaith
Lecture 3: Material: supply sources and product
Lecture 4: Machine: the production facilities, fixed assets, capacity
Lecture 5: Markets: its reputation, position and market prospects
Chapter 4: THE EXTENDED MARKETING MIX
Lecture 1: Price
Lecture 2: Place
Lecture 3: Promotion
Lecture 4: Product
Lecture 5: People
Lecture 6: Process
Lecture 7: Physical evidence
Chapter 5: PROCESS OF NEW PRODUCT DEVELOPMENT
Lecture 1: Idea generation and screening new ideas
Lecture 2: Business analysis
Lecture 3: Product development
Lecture 4: Test Marketing
Lecture 5: Commercialization and launch
Chapter 6: THE PRODUCT LIFE CYCLE
Lecture 1: Introduction
Lecture 2: Growth
Lecture 3: Maturity
Lecture 4: Decline
Chapter 7: THE PROCESS OF PRODUCT AND SERVICE ADOPTION
Lecture 1: Innovators
Lecture 2: Early adoptors
Lecture 3: Early Majority
Lecture 4: Late Majority
Lecture 5: Laggards
Chapter 8: CRITERIA FOR EFFECTIVE MARKET SEGMENTATION
Lecture 1: What is segmentation
Lecture 2: Measurability
Lecture 3: Accessibility
Lecture 4: Substantiality
Lecture 5: Benefits of segmentation
Chapter 9: TARGETING MARKETING STRATEGIES
Lecture 1: What is target marketing
Lecture 2: Undifferentiated marketing
Lecture 3: Differentiated Marketing
Lecture 4: Concentrated Marketing
Chapter 10: CHARACTERISTICS OF POSITIONING MARKETING
Lecture 1: What is market positioning
Lecture 2: Specific product features
Lecture 3: Benefits, Problem, Solutions or needs.
Lecture 4: User category
Lecture 5: Product class disassociation
Chapter 11: CHARACTERISTICS OF RELATIONSHIP MARKETING
Lecture 1: What is relationship marketing
Lecture 2: A focus on customer retention than attraction
Lecture 3: Emphasis upon the benefits of product/ service
Lecture 4: Direct and regular customer contacts.
Lecture 5: Quality and customer satisfaction being the concern of all employees
Chapter 12: CONCLUSION
Lecture 1: Summary
Instructors
-
Eric Yeboah
MBA/ PGDip
Rating Distribution
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- 3 stars: 1 votes
- 4 stars: 2 votes
- 5 stars: 12 votes
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