Google Analytics Beginner to Intermediate | Hands-On Lessons

Google Analytics Beginner to Intermediate | Hands-On Lessons, available at $64.99, has an average rating of 4.64, with 74 lectures, based on 406 reviews, and has 14010 subscribers.

You will learn about Starting from scratch, attain proficiency in Google Analytics for growth marketing Learn the essential tool to become an analyst, product manager or online marketer Online Customer Funnel and Google Analytics data model explained visually in detail 10 hands-on practice exercises with demo account structured like mini business use cases Professional tips from industry veteran who has used and taught Google Analytics for 9 years Quickly setup Google Analytics for your own website (simple cases) Access demo account for immediate hands-on learning Analyze and track online audience, behavior, acquisitions and conversions Walkthroughs and explanations of the most commonly used reports in the industry Create custom reports from scratch to export to Excel or share with others Primer for most important advanced reports including flows and cohort analysis Analyze smarter with Dimensions, Metrics and Segments Setup and work with goal tracking in Google Analytics Basic setup and administration for sole proprietor running an online business Review of the 35 most important terms and concepts in Google Analytics This course is ideal for individuals who are Marketing professional who needs to be proficient with Google Analytics or A data analyst who needs to learn online marketing and Google Analytics or Anyone who has to understand their users to grow an online business or Job interviewers who need a refresher It is particularly useful for Marketing professional who needs to be proficient with Google Analytics or A data analyst who needs to learn online marketing and Google Analytics or Anyone who has to understand their users to grow an online business or Job interviewers who need a refresher.

Enroll now: Google Analytics Beginner to Intermediate | Hands-On Lessons

Summary

Title: Google Analytics Beginner to Intermediate | Hands-On Lessons

Price: $64.99

Average Rating: 4.64

Number of Lectures: 74

Number of Published Lectures: 74

Number of Curriculum Items: 74

Number of Published Curriculum Objects: 74

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Starting from scratch, attain proficiency in Google Analytics for growth marketing
Learn the essential tool to become an analyst, product manager or online marketer
Online Customer Funnel and Google Analytics data model explained visually in detail
10 hands-on practice exercises with demo account structured like mini business use cases
Professional tips from industry veteran who has used and taught Google Analytics for 9 years
Quickly setup Google Analytics for your own website (simple cases)
Access demo account for immediate hands-on learning
Analyze and track online audience, behavior, acquisitions and conversions
Walkthroughs and explanations of the most commonly used reports in the industry
Create custom reports from scratch to export to Excel or share with others
Primer for most important advanced reports including flows and cohort analysis
Analyze smarter with Dimensions, Metrics and Segments
Setup and work with goal tracking in Google Analytics
Basic setup and administration for sole proprietor running an online business
Review of the 35 most important terms and concepts in Google Analytics

Who Should Attend

Marketing professional who needs to be proficient with Google Analytics
A data analyst who needs to learn online marketing and Google Analytics
Anyone who has to understand their users to grow an online business
Job interviewers who need a refresher

Target Audiences

Marketing professional who needs to be proficient with Google Analytics
A data analyst who needs to learn online marketing and Google Analytics
Anyone who has to understand their users to grow an online business
Job interviewers who need a refresher

This course will get a complete beginner using Google Analytics proficiently. This includes setting up, using and customizing reports, tracking user behavior and understanding the customer funnel. Adapted from 9 years of corporate training, this class focuses on building a foundation for its students.

Recorded in late 2020
Entire course produced and recorded in late 2020 to cover the most recent big release of Google Analytics 4 in October 2020.

Highly Rated Instructor
I am a 4.5 rated instructor on Udemy specializing in teaching analytics software. Read some of my 5-star reviews.

Student Reviews(from people I don’t know)

★★★★★ “Absolutely brilliant. This is the first Google Analytics that helps me understand so clearly and easily. Brilliantly organized and recorded. Thanks a lot.” – Urs Fehr

★★★★★ “I would highly recommend this course to anyone with no GA knowledge or experience as Travis does a wonderful job at explaining all the concepts that you need to know when using GA. I also like how he explains the thought process to use to help you get the most out of your data in GA.” – Javier Inchausti

★★★★★ “He offered better content than other providers on Udemy. His ability to explain concepts is stellar. –Kevin Ast

★★★★★ “A++++” – Ricky Camilo

★★★★★ “This training was very, very useful. The lessons I learned hear will carry me throughout my professional career. The lessons were very informative.” – April Rouse

Many Hands On Exercises with Demo Account
This course is packed with hands-on exercise for a ready-to-go demo account. Each important concept is immediately followed up with an exercise to practice with. The exercises are modeled as case studies from real world business situations.

Learn from an Industry Veteran
The instructor adapted a very successful training program for marketers and analysts inside tech startups and tech companies to make this course. The instructor himself has used and taught Google Analytics for 9 years for giant tech companies as well as tech startups.

Start Mastering the Most Important Tool
Take this course to learn and proficiently use the most important tool in online marketing and e-commerce. Google Analytics is a very powerful tool, allowing a complete beginner to track and grow online stores, apps and websites. It is essential for growth in any online business.

Packed with Professional Tips
Every walkthrough has professional tips gained from years of experience using Google Analytics.

Some of the topics that will be covered in this course:

· Create an Account
· Access Demo Account for Practice
· Install Tracking Code
· Types of Users and Different Learning Tracks
· Walkthrough of Concepts for Newbies
· Data Model in Google Analytics
· The Online Customer Funnel
· 35 Terms and Concepts You Must Know
· 5-Step Process for Using Reports
· Navigate and Find the Best Report for Different Situations
· Complete Breakdown of How Reporting Works
· Dive into the Most Commonly Used Reports
· How to Use Advance Reports
· Save, Export, Share and Edit Reports
· Understand and Use Dimensions vs Metrics
· Understand Segments and Best Way to Use Them
· Overview of Dashboards
· Setting Up Simple Goals
· Events vs Tags
· Audience Reporting
· Behavior Reporting
· Acquisitions Reporting
· Conversion Reporting
· Cohort Analysis
· Users Flow
· Ecommerce
· Creating Explorer Custom Reports
· Creating Flat Table Custom Reports
· Custom Email Alerts and Delivery
· Sharing to Others
· Basic administrative tasks

You will also get the following:

Lifetime Access to All Future Updates

Lifetime Access to Q&A with the instructor

A 30 Day “No Questions Asked” Money Back Guarantee!

Course Curriculum

Chapter 1: What is Google Analytics?

Lecture 1: What is Google Analytics?

Chapter 2: Online Customer Funnel Data Model

Lecture 1: Why Learn the Data Model First?

Lecture 2: Introduction to Data Model

Lecture 3: Part 1: Online Customer Data Trail

Lecture 4: Part 2: Data Trail in Google Analytics

Lecture 5: Learn or Review 35 Most Used Terms

Chapter 3: Setup for this Course

Lecture 1: Access the Demo Account

Lecture 2: Troubleshoot: Where is my Demo Account?

Lecture 3: Three Types of Users

Lecture 4: If You Run Your Own Website

Chapter 4: How to Use Analytics Reports

Lecture 1: Overview of Reports UI

Lecture 2: The 5 Step Process

Lecture 3: Exercise: Finding the Right Report

Lecture 4: Solution: Finding the Right Report

Lecture 5: Important Reminders about Exercises

Lecture 6: Time Range of Report

Lecture 7: Time Series Chart

Lecture 8: Dimensional Report

Lecture 9: Save, Export, Share, Edit

Chapter 5: Learn Analytics Reports by Practicing

Lecture 1: Exercise: Finding the Right Report #2

Lecture 2: Solution: Finding the Right Report #2

Lecture 3: Exercise: Configuring a Report

Lecture 4: Solution: Configuring a Report

Lecture 5: Dimensions and Metrics

Lecture 6: Exercise: Adding a Secondary Dimension

Lecture 7: Solution: Adding a Secondary Dimension

Lecture 8: User Segments

Lecture 9: Exercise: Configuring a Channel Report

Lecture 10: Solution: Configuring a Channel Report

Lecture 11: Exercise: Adding a Converter Segment

Lecture 12: Solution: Adding a Converter Segment

Chapter 6: Most Commonly Used Reports

Lecture 1: Word from the Instructor

Lecture 2: Reports Already Introduced

Lecture 3: Audience | Overview

Lecture 4: Audience | Technology | Browser & OS

Lecture 5: Acquisitions | All Traffic | Channels

Lecture 6: Behavior | Site Content | All Pages | Navigation Tab

Lecture 7: Behavior | Site Content | Landing Pages

Lecture 8: A Note about Goals

Lecture 9: Conversion | Goals | Overview

Chapter 7: Setting Up Simple Goals

Lecture 1: Why Learn to Define Goals?

Lecture 2: Goals in the Demo Account

Lecture 3: Goals vs Events vs Tags

Lecture 4: Duration and Pages Per Session Goals

Lecture 5: Edit But Cannot Delete Goals

Lecture 6: Destination Goal

Lecture 7: Goal Templates As Suggestions

Lecture 8: Review of Goal Metrics

Chapter 8: More Advance Reports

Lecture 1: Audience | Cohort Analysis

Lecture 2: Audience | Users Flow

Lecture 3: Conversions | Goals | Goal Flow

Lecture 4: Conversions | Ecommerce | Shopping Behavior

Lecture 5: Exercise – Using Advance Reports

Lecture 6: Solution – Using Advance Reports

Chapter 9: Creating Custom Reports

Lecture 1: Word from the Instructor

Lecture 2: Why Learn Custom Reports?

Lecture 3: Your First Custom Report

Lecture 4: Re-creating the Affinity Categories Report

Lecture 5: Custom Explorer (Standard) Report

Lecture 6: Custom Flat Table Report

Lecture 7: Exercise – Creating a Flat Table Report

Lecture 8: Solution – Creating a Flat Table Report

Lecture 9: Exporting and Sharing Custom Reports

Lecture 10: Timestamping Exported Data

Lecture 11: Exercise – Editing the Channels Report

Lecture 12: Solution – Editing the Channels Report

Lecture 13: How to Use Regex (for Beginners)

Lecture 14: Exercise – Looking at Selected Landing Pages

Lecture 15: Solution – Looking at Selected Landing Pages

Chapter 10: Miscellaneous Topics

Lecture 1: Regular Users: Managing My Own Stuff

Chapter 11: APPENDIX: Creating New Account & Installing Tracking Code

Lecture 1: Creating a New Google Analytics Account

Lecture 2: Basics of Setting Up the Tracking Code

Lecture 3: Switching between Accounts and Properties

Lecture 4: Back to Beginning of Course

Instructors

Travis Chow
Tech Veteran Mentoring & Teaching for 20+ Years

Rating Distribution

1 stars: 4 votes
2 stars: 3 votes
3 stars: 23 votes
4 stars: 153 votes
5 stars: 223 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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