Marketing Strategy for Digital Marketers Today
Marketing Strategy for Digital Marketers Today, available at $49.99, has an average rating of 4.5, with 57 lectures, based on 36 reviews, and has 192 subscribers.
You will learn about Core marketing principles Fundamental marketing strategy & application Persuasive techniques and how to use them A deep understanding of marketing personas, what they are and how to create them, including demographics and psychographics How to use modern market research tools such as: surveys, keyword research, trends, forums, statistical data, facebook insights, analytics and website insights In depth look at marketing frameworks such as the marketing funnel and growth loops. Theories of modern day marketing gurus This course is ideal for individuals who are Digital Marketers or Marketing Students or Business Owners It is particularly useful for Digital Marketers or Marketing Students or Business Owners.
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Summary
Title: Marketing Strategy for Digital Marketers Today
Price: $49.99
Average Rating: 4.5
Number of Lectures: 57
Number of Published Lectures: 57
Number of Curriculum Items: 57
Number of Published Curriculum Objects: 57
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Core marketing principles
- Fundamental marketing strategy & application
- Persuasive techniques and how to use them
- A deep understanding of marketing personas, what they are and how to create them, including demographics and psychographics
- How to use modern market research tools such as: surveys, keyword research, trends, forums, statistical data, facebook insights, analytics and website insights
- In depth look at marketing frameworks such as the marketing funnel and growth loops.
- Theories of modern day marketing gurus
Who Should Attend
- Digital Marketers
- Marketing Students
- Business Owners
Target Audiences
- Digital Marketers
- Marketing Students
- Business Owners
After being in the marketing industry for over a decade I’ve picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.
The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.
The course is divided into 4 sections:
In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P’s and persuasive techniques used in marketing.
In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market research
In the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.
In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.
What Students Are saying:
Eloin wrote:
“Very well presented and explained, I really enjoyed this course because it broadened my outlook on marketing. I would definitely recommend it to anyone who wants a little more depth in their marketing efforts.”
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to Marketing Strategy
Lecture 2: Course Overview
Chapter 2: Marketing Fundamentals
Lecture 1: First Principles of Marketing
Lecture 2: Marketing is Note Sales
Lecture 3: A Definition for Marketing
Lecture 4: Defining Marketing Strategy
Lecture 5: Marketing Strategy cont'd
Lecture 6: The 4P's
Lecture 7: Persuasive Techniques
Chapter 3: Market Research
Lecture 1: Market Research Components
Lecture 2: Customer Profiles
Lecture 3: Market Research Tool Types
Lecture 4: Category 1: Industry Tools
Lecture 5: Industry Tools: Digital Surveys
Lecture 6: Industry Tools: Keyword Planner
Lecture 7: Industry Tools: Digital Trends
Lecture 8: Industry Tools: Q&A forums
Lecture 9: Industry Tools: Government & Agencies
Lecture 10: Category 2: Competitor Research Tools – Facebook and Linkedin
Lecture 11: Competitor Research with Keyword Data
Lecture 12: Competitor Research: Email Marketing
Lecture 13: Category 3: Owned Properties: Google Analytics
Lecture 14: Owned Properties: Hotjar
Lecture 15: Owned Properties: Quantcast Measure
Lecture 16: Owned Properties: Facebook Audience Insights
Lecture 17: Other Owned Properties
Lecture 18: Market Segmentation
Chapter 4: Models
Lecture 1: Introduction to Models
Lecture 2: The AIDA Model
Lecture 3: AIDA model and the 4P’s
Lecture 4: AIDA & Customer Profiles
Lecture 5: A.R.E Model
Lecture 6: A.R.E & the 4P’s
Lecture 7: A.A.R.R.R
Lecture 8: A.A.R.R.R & The OMTM
Lecture 9: A.A.R.R.R – For Which Businesses?
Lecture 10: A.A.R.R.R & The 4P’s
Lecture 11: The Consumer Decision Journey
Lecture 12: CDJ and Market Research
Lecture 13: Experimentation Models
Lecture 14: Testing with Feedback Loops
Lecture 15: Testing the 4P’s
Lecture 16: Tools for Testing
Lecture 17: Growth Loops
Lecture 18: Growth Loops: Tik Tok
Lecture 19: Growth Loops: Survey Monkey
Lecture 20: Growth Loops: Other Examples
Lecture 21: Growth Loops Motivators
Lecture 22: Growth Loops: Beyond Referral Models
Lecture 23: Growth Loops For Your Business
Chapter 5: Marketing Gurus Today
Lecture 1: Modern Marketing Gurus
Lecture 2: Gary Vaynerchuk
Lecture 3: Simon Sinek
Lecture 4: Seth Godin
Lecture 5: Rand Fishkin on Flywheels
Lecture 6: Marketing Guru Takeaways
Lecture 7: Course Conclusion & Model Recap
Instructors
-
Mark Meyerson
Digital Marketing Specialist
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 4 votes
- 4 stars: 9 votes
- 5 stars: 22 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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