The Ultimate Digital Marketing Course 2024: 11 Courses in 1

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Start Here: Read Me Before You Start

Chapter 2: What To Expect From This Course

Lecture 1: Digital Marketing Doesn't Have To Be Hard

Lecture 2: How Digital Marketing Works – High Level Overview

Chapter 3: Market Research – Understand Who You're Targeting

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Why Is Market Research Important

Lecture 3: The 3 Question Survey That Positions You For Success

Lecture 4: How To Promote Your Survey And Get Responses

Lecture 5: How To Review The Data

Lecture 6: For Those Who Do Not Want To Send Out Surveys

Lecture 7: End Of Section – Actionable Challenge

Lecture 8: Market Research – Word Track

Chapter 4: Website Creation – How To Make Your Own Website

Lecture 1: What We're Going To Cover In This Section

Lecture 2: What Is A CMS & Which One Should You Use

Lecture 3: WordPress.com vs. WordPress.org

Lecture 4: How To Get A Free Domain & Set Up Hosting

Lecture 5: How To Install A Theme

Lecture 6: How To Install A SSL Certificate

Lecture 7: How To Get A Business Email For Free

Lecture 8: End Of Section – Actionable Challenge

Lecture 9: Website Creation – Word Track

Chapter 5: Copywriting

Lecture 1: What We're Going To Cover In This Section

Lecture 2: What Is Copywriting

Lecture 3: Tools To Help You Become A Better Copy Writer

Lecture 4: What Are Power Words & How To Use Them

Lecture 5: How To Master WIIFM (What's In It For Me)

Lecture 6: Focus on Benefits, Not Features

Lecture 7: How To Write Conversational Copy

Lecture 8: The AIDA Formula – Structure Your Copy Like A Pro

Lecture 9: How To Write Powerful CTAs That Convert

Lecture 10: End Of Section – Actionable Challenge

Lecture 11: Copywriting – Word Track

Chapter 6: Search Engine Optimisation (SEO)

Lecture 1: What We're Going To Cover In This Section

Lecture 2: The Typical SEO Campaign Workflow

Lecture 3: What Is SEO

Lecture 4: The Two Elements That Make Up An SEO Campaign

Lecture 5: What Is A Keyword + Understanding The Intent Behind It

Lecture 6: Short Tail Vs Long Tail Keywords

Lecture 7: A Free Alternative You Can Use For Keyword Research

Lecture 8: How To Access The Free Tool (Google Keyword Planner)

Lecture 9: How To Find Out What Keywords Your Website Already Appears For

Lecture 10: Semrush Free Version

Lecture 11: Another Free Tool You Can Use For Keyword Research

Lecture 12: How To Determine Keyword Difficulty

Lecture 13: How To Find Additional Keywords For Your Website

Lecture 14: The Importance Of Keeping Your Keywords Organised

Lecture 15: The Importance Of Content In SEO

Lecture 16: Content Generation Ideas – Industry Related Blogs

Lecture 17: What To Avoid When Creating Content

Lecture 18: What Is Onpage SEO?

Lecture 19: The 3 Kings Every Website Has

Lecture 20: Optimizing For The First King

Lecture 21: Optimizing For The Second King

Lecture 22: Optimizing For The Third King

Lecture 23: What Is A Backlink And Why Are They important

Lecture 24: What Is Anchor Text & Why Does It Play A Crucial Role In Link Building

Lecture 25: How To Find Out What Backlinks Your Website Already Has

Lecture 26: How To Determine What Makes A Good Backlink

Lecture 27: Link Building Strategy 01 – Guest Posting

Lecture 28: Guest Posting Update

Lecture 29: How To Set Up Google Search Console

Lecture 30: How To Set Up Google Analytics

Lecture 31: What Is Schema Mark Up And How To Add It To Your Website

Lecture 32: What Is User Experience (UX) & How To Improve Your Websites UX

Lecture 33: How To Track Your Rankings

Lecture 34: How Long Does It Take To See Results

Lecture 35: End Of Section – Actionable Challenge

Lecture 36: Search Engine Optimisation (SEO) – Word Track

Chapter 7: Google Ads (Formerly Google Adwords)

Lecture 1: What We're Going To Cover In This Section

Lecture 2: What is Google Ads?

Lecture 3: Where do Google ads appear? Search Network vs Display Network

Lecture 4: Google Account Hierarchy

Lecture 5: Setting Up Your First Google Ads Account

Lecture 6: Location Targeting

Lecture 7: Budgets and Selecting Your Bidding Strategy

Lecture 8: Set Up Billing

Lecture 9: What Is A Keyword & Understanding The Intent Behind One

Lecture 10: How To Find Keywords To Target – Related Website URL

Lecture 11: How To Find Keywords To Target – Keyword Planner

Lecture 12: How To Organise Your Keywords By Themes

Lecture 13: Everything You Need To Know About Keyword Match Types

Lecture 14: How To Add Match Types To Your Keywords Like A Pro

Lecture 15: The Importance Of Negative Keywords & How To Add Them To Your Account

Lecture 16: Best Practices for Writing Killer Ad Text

Lecture 17: How To Create Your First Google Ad

Lecture 18: Target CPA

Lecture 19: Maximize Clicks

Lecture 20: Manual CPC & Enhanced CPC

Lecture 21: Understanding Quality Score

Lecture 22: The 4 Components That Make Up Quality Score

Lecture 23: Understanding Ad Rank and How It Is Calculated

Lecture 24: What Are Ad Extensions & The Benefits Of Using Them

Lecture 25: The Different Types Of Ad Extensions You Can Use