Executive Guide Overview for SEO

Executive Guide Overview for SEO, available at Free, has an average rating of 4.13, with 17 lectures, based on 4 reviews, and has 661 subscribers.

You will learn about An overview of the importance of SEO Insight into the complexities of search marketing An understanding of what Executives need for their company's website to succeed A direction on how to improve SEO This course is ideal for individuals who are This course is for all executives, business managers, and CEO's who want to better understand what is required for their website to stand out in search results It is particularly useful for This course is for all executives, business managers, and CEO's who want to better understand what is required for their website to stand out in search results.

Enroll now: Executive Guide Overview for SEO

Summary

Title: Executive Guide Overview for SEO

Price: Free

Average Rating: 4.13

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

An overview of the importance of SEO
Insight into the complexities of search marketing
An understanding of what Executives need for their company's website to succeed
A direction on how to improve SEO

Who Should Attend

This course is for all executives, business managers, and CEO's who want to better understand what is required for their website to stand out in search results

Target Audiences

This course is for all executives, business managers, and CEO's who want to better understand what is required for their website to stand out in search results

We developed this Executive Guide Overview for marketing managers and professionals who aren’t involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. This presentation is taken directly from the full SEO Training Course in our membership program.

In this course, we will cover a few topics that we believe are essential for any executive or manager:

1. What is Search Engine Optimization?

2. SEO Concepts

3. Meet the Search Engines

4. Content for SEO

It is essential that every company have an understanding of what SEO is and how to implement it. The primary objective of any marketing initiative is to drive traffic, but often times we find that many businesses simply lack the understanding of how impactful SEO can be for their bottom line.

Presented by world-renowned expert and the father of SEO himself, Bruce Clay, this overview can also serve as an introductory lesson to the complexities of SEO. We know there are many frustrated SEO teams out there trying to convey the message to upper management about how important SEO is for their business, so we hope this can serve as a guided solution for your direct reports.

As Bruce Clay has said, “CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”

We hope this SEO course can serve as a foundation of further growth and development for your company.

Thank you and we look forward to teaching you!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction from Bruce Clay

Chapter 2: What is Search Engine Optimization?

Lecture 1: What is Search Engine Optimization?

Lecture 2: Search Facts

Lecture 3: Click-Through Rates

Chapter 3: SEO Concepts

Lecture 1: Least Imperfect

Lecture 2: "Normal" Distribution Curve

Lecture 3: Associated Words

Lecture 4: Theme

Lecture 5: Query Intent

Chapter 4: Meet The Search Engines

Lecture 1: How A Search Engine Looks At Your Website

Lecture 2: Spidering Sequences and Scheduling

Lecture 3: The Index

Lecture 4: PageRank

Lecture 5: Spiders

Chapter 5: Content for SEO

Lecture 1: Writing Content for SEO

Lecture 2: Duplication Dangers

Chapter 6: Wrap Up

Lecture 1: Thank you for watching!

Instructors

Bruce Clay
Father of SEO

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 2 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu