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Strategic Product Marketing: Guide Your Business To Success

Marketing

Rating4.9
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Strategic Product Marketing: Guide Your Business To Success, available at $59.99, has an average rating of 4.85, with 68 lectures, 1 quizzes, based on 17 reviews, and has 32 subscribers.

You will learn about Understand The Value And Learn The Fundamentals Of Marketing. Explore B2C and B2B Varieties Learn SWOT and PESTLE Analysis Differentiate Marketing from Selling Understanding Consumers Needs, Wants And Demands Explore Diverse Marketing Strategies With Relevant Case Studies Navigate the Marketing Funnel and 4Ps Of Marketing Grasp Product Understanding and Promotion Strategies Comprehend Naming, Branding, and Presentation Understand Pricing, Different Strategies, and Competition Analysis Explore Demand, Supply, and Pricing Dynamics Dive into Product Distribution and Sales Locations Learn Varied Product Promotion Strategies Grasp Service Marketing and Key Elements like People and Process Differentiate Service Marketing from Product Marketing Construct Your Personalized Marketing Strategy Familiarize Yourself with Terms like COCA and CLV This course is ideal for individuals who are Individuals interested in business marketing or Those aspiring to provide top-notch products and services or Business Owners who wants to promote their product in the market. or Innovators challenging traditional business approaches or Professionals who have the zeal to break barriers and stay ahead of the competition. or Individuals aiming for business growth with knowledge and ethics or Genuine learners seeking understanding of customers and markets It is particularly useful for Individuals interested in business marketing or Those aspiring to provide top-notch products and services or Business Owners who wants to promote their product in the market. or Innovators challenging traditional business approaches or Professionals who have the zeal to break barriers and stay ahead of the competition. or Individuals aiming for business growth with knowledge and ethics or Genuine learners seeking understanding of customers and markets.

Enroll now: Strategic Product Marketing: Guide Your Business To Success

Summary

Title: Strategic Product Marketing: Guide Your Business To Success

Price: $59.99

Average Rating: 4.85

Number of Lectures: 68

Number of Quizzes: 1

Number of Published Lectures: 68

Number of Published Quizzes: 1

Number of Curriculum Items: 69

Number of Published Curriculum Objects: 69

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand The Value And Learn The Fundamentals Of Marketing.
  • Explore B2C and B2B Varieties
  • Learn SWOT and PESTLE Analysis
  • Differentiate Marketing from Selling
  • Understanding Consumers Needs, Wants And Demands
  • Explore Diverse Marketing Strategies With Relevant Case Studies
  • Navigate the Marketing Funnel and 4Ps Of Marketing
  • Grasp Product Understanding and Promotion Strategies
  • Comprehend Naming, Branding, and Presentation
  • Understand Pricing, Different Strategies, and Competition Analysis
  • Explore Demand, Supply, and Pricing Dynamics
  • Dive into Product Distribution and Sales Locations
  • Learn Varied Product Promotion Strategies
  • Grasp Service Marketing and Key Elements like People and Process
  • Differentiate Service Marketing from Product Marketing
  • Construct Your Personalized Marketing Strategy
  • Familiarize Yourself with Terms like COCA and CLV

Who Should Attend

  • Individuals interested in business marketing
  • Those aspiring to provide top-notch products and services
  • Business Owners who wants to promote their product in the market.
  • Innovators challenging traditional business approaches
  • Professionals who have the zeal to break barriers and stay ahead of the competition.
  • Individuals aiming for business growth with knowledge and ethics
  • Genuine learners seeking understanding of customers and markets

Target Audiences

  • Individuals interested in business marketing
  • Those aspiring to provide top-notch products and services
  • Business Owners who wants to promote their product in the market.
  • Innovators challenging traditional business approaches
  • Professionals who have the zeal to break barriers and stay ahead of the competition.
  • Individuals aiming for business growth with knowledge and ethics
  • Genuine learners seeking understanding of customers and markets

Embark on a transformative journey with Aaishwarya Chandra in this dynamic course on Marketing Fundamentals. The course is meticulously designed in 10 comprehensive sections to provide a profound understanding of crucial marketing concepts and theories, positioning you and your business ahead of the competition. Let’s delve into the curriculum:

PART 1: Introduction

Begin your journey with an exploration of the fundamentals of marketing, touching on various forms such as B2B, B2C, and understanding the importance of marketing for a business.

PART 2: Marketing Research

Move on to industry analysis, a crucial aspect of learning from others in the market. Explore various stages of market research, including understanding the market, customer insights, budgeting, and delve into vital analyses like SWOT and PESTLE.

PART 3: Marketing Essentials

Dive into the distinction between marketing and selling, unraveling consumer needs, wants, and demands. Explore “Maslow’s Hierarchy,” understanding emotional and financial triggers for purchases. Learn consumer behavior, buying motives, and marketing models like STP.

PART 4: Core Marketing Principles

Explore the marketing funnel, converting casual visitors to paying customers. Evaluate company performance with Key Performance Indicators (KPIs) and delve into the 4Ps of product marketing with dedicated sections for each element.

PART 5: Product

Before diving into strategies, focus on the product itself. Explore topics such as Product Life Cycle, Product Mix strategy, and detailed discussions on product naming, branding, and positioning.

PART 6: Price

Answer the buzzed question about the difference between price and cost. Delve into competition analysis, different pricing strategies, and finding the right balance to attract customers while ensuring profitability.

PART 7: Place

Explore the importance of choosing the right place for selling and promoting products, whether online or offline. Understand product distribution and distribution channels to reach potential clients effectively.

PART 8: Promotion

Uncover the nuances of promoting your product, exploring different types of promotion and elements of the promotion mix. Don’t miss insights into the AIDA model for effective strategy.

PART 9: Service Marketing (+3P)

Introduce yourself to service marketing, understanding the differences from product marketing. Explore the additional 3Ps of marketing – People, Process, and Physical Evidence – completing your grasp on the 7Ps of marketing.

PART 10: Developing A Marketing Strategy

Conclude your journey by developing your marketing strategy. Learn to create a marketing mix, set a budget efficiently with concepts like COCA and CLV, and engage with case studies, sample papers, assignments, and quizzes to measure progress and understanding.

Why wait? Enroll now and start shaping your marketing perspective for success in the competitive business landscape!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome And Course Navigation

Lecture 2: What Is Marketing Fundamentals?

Lecture 3: Various Forms Of Marketing

Lecture 4: Why Is Marketing Important For Businesses?

Lecture 5: How NIKE Won With A Brilliant Marketing Strategy?

Chapter 2: Marketing Research

Lecture 1: Section Start

Lecture 2: Industry Analysis

Lecture 3: Various Stages Of Market Research

Lecture 4: SWOT Analysis

Lecture 5: PESTLE Analysis

Chapter 3: Marketing Essentials

Lecture 1: Section Start

Lecture 2: Marketing Vs Selling

Lecture 3: Consumer Needs, Wants & Demands

Lecture 4: Maslow Need Hierarchy Theory

Lecture 5: What Is Consumer Behavior And Why Is It Important For Marketers?

Lecture 6: Buying Motives

Lecture 7: Creating An Ideal Consumer Persona Based On The Data

Lecture 8: What Is STP In Marketing?

Lecture 9: What Is Market Segmentation?

Lecture 10: Selecting The Target Customer Group

Lecture 11: Positioning And Its Strategies

Lecture 12: Concept Of Differentiation In Marketing

Chapter 4: Core Marketing Principles

Lecture 1: Section Start

Lecture 2: What Is A Marketing Funnel?

Lecture 3: What Are Key Performance Indicators Or KPI?

Lecture 4: 4Ps Of Product Marketing

Chapter 5: Product

Lecture 1: Section Start

Lecture 2: What Is A Product?

Lecture 3: Product Life Cycle

Lecture 4: Product Mix And Strategy

Lecture 5: Product Naming

Lecture 6: Product Branding

Lecture 7: Product Positioning

Chapter 6: Price

Lecture 1: Section Start

Lecture 2: What Is Price? Price Vs Cost

Lecture 3: Competition Analysis

Lecture 4: Pricing Strategies

Lecture 5: Demand Supply Concept Essential For Pricing

Chapter 7: Place

Lecture 1: Section Start

Lecture 2: Managing Product Distribution

Lecture 3: Distribution Channel

Lecture 4: Place Of Selling The Offerings

Chapter 8: Promotion

Lecture 1: Section Start

Lecture 2: Promotion And Communication

Lecture 3: Elements Of Promotion Mix

Lecture 4: AIDA Model

Chapter 9: Service Marketing

Lecture 1: Section Start

Lecture 2: Introduction To Service Marketing

Lecture 3: How Is Service Marketing Different From Product Marketing?

Lecture 4: Elements Of Service Marketing (4+3 P): People, Process, Physical Evidences

Chapter 10: Developing A Marketing Strategy

Lecture 1: Section Start

Lecture 2: Creating Your Marketing Mix

Lecture 3: Marketing Budget And How To Set One

Lecture 4: COCA Or Cost Of Customer Acquisition

Lecture 5: CLV Or Customer Lifetime Value

Chapter 11: Conclusion To The Course

Lecture 1: Conclusion

Chapter 12: Course Archive

Lecture 1: Understanding Marketing

Lecture 2: Marketing Management In Detail

Lecture 3: Marketing Strategies

Lecture 4: Understanding The Difference Between Marketing And Sales

Lecture 5: How To Effectively Research Your Market?

Lecture 6: Lead Generation For Sales

Lecture 7: Brand Building

Lecture 8: Public Relations Management

Lecture 9: Creating An Effective Brand With Public Relations Management

Lecture 10: Managing Your Customers

Lecture 11: Managing Small Customers Vs Big Customers

Lecture 12: Community Building

Instructors

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  • 4 stars: 3 votes
  • 5 stars: 14 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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