Mastering Customer Data Platform-CDP for Business Operation
Mastering Customer Data Platform-CDP for Business Operation, available at $34.99, has an average rating of 5, with 30 lectures, based on 10 reviews, and has 51 subscribers.
You will learn about The fundamentals of Customer Data Management (CDM) and its role in CDP implementations Various methods for collecting and managing customer data Architecture of Customer Data Platform, along with its core capabilities: Data ingestion, profile unification, segmentation, prediction & customer activation Strategies for segmentation and prediction within CDPs to personalize customer experiences and drive business impact Planning and executing CDP implementations to meet organizational objectives Leveraging CDPs for marketing, sales, and customer service operations, including the use of MarTech and SalesTech tools, key metrics, and factors for success Case studies: the application of CDPs in delivering quality customer experiences, maximizing customer engagement, and optimizing business performance This course is ideal for individuals who are Marketing Professionals or Sales Professionals or Customer Service Representatives or Business Owners It is particularly useful for Marketing Professionals or Sales Professionals or Customer Service Representatives or Business Owners.
Enroll now: Mastering Customer Data Platform-CDP for Business Operation
Summary
Title: Mastering Customer Data Platform-CDP for Business Operation
Price: $34.99
Average Rating: 5
Number of Lectures: 30
Number of Published Lectures: 30
Number of Curriculum Items: 30
Number of Published Curriculum Objects: 30
Original Price: $34.99
Quality Status: approved
Status: Live
What You Will Learn
- The fundamentals of Customer Data Management (CDM) and its role in CDP implementations
- Various methods for collecting and managing customer data
- Architecture of Customer Data Platform, along with its core capabilities: Data ingestion, profile unification, segmentation, prediction & customer activation
- Strategies for segmentation and prediction within CDPs to personalize customer experiences and drive business impact
- Planning and executing CDP implementations to meet organizational objectives
- Leveraging CDPs for marketing, sales, and customer service operations, including the use of MarTech and SalesTech tools, key metrics, and factors for success
- Case studies: the application of CDPs in delivering quality customer experiences, maximizing customer engagement, and optimizing business performance
Who Should Attend
- Marketing Professionals
- Sales Professionals
- Customer Service Representatives
- Business Owners
Target Audiences
- Marketing Professionals
- Sales Professionals
- Customer Service Representatives
- Business Owners
Unit 1. Introduction to Customer Data Platforms (CDPs)
●Defining Customer Data Platforms and their significance in modern business operations.
●Exploring the importance of CDPs in addressing business objectives and overcoming challenges.
●Examining use cases of CDPs across various industries.
●Identifying key success factors in the implementation of CDPs.
●Discussing strategies for delivering quality customer experiences and understanding customer churn.
●Maximizing Customer Engagement with Automation solutions in CDP
●The Comparison among CDP, CRM, DMP, DWH
Unit 2. Fundamentals of Customer Data Management
●Understanding the basics of Customer Data Management (CDM) and its role in CDPs.
●Differentiating between first-party, second-party, and third-party data.
●Exploring various data collection methods and sources.
●Addressing data quality and governance considerations in CDP implementations.
Unit 3. Components of a Customer Data Platform
●Analyzing the architecture and data flow of a Customer Data Platform.
●Exploring core capabilities such as data ingestion, profile unification, segmentation, prediction, and customer activation.
●Understanding profile unification techniques, including deterministic and probabilistic data unification.
●Detailing segmentation and prediction strategies within CDPs.
●Examining customer activation processes to engage users throughout their journey.
Unit 4. Implementing a Customer Data Platform
●Planning and executing CDP implementations to meet organizational needs and goals.
●Setting objectives and key results (OKRs) for CDP implementations.
●Exploring use cases specific to the insurance customer journey.
●Strategies for increasing data collection, including leveraging affiliated banks and online/offline channels.
●Understanding data ingestion processes and publishing data as a service.
●Overviewing data sources from core systems, and how does it feed data into insurance databases.
●Building customer segmentation and activating customers through on-site promotion and automation.
●Name of CDP Leaders in the 2023-2024 Gartner Magic Quadrant, Forrester, IDC, G2
Unit 5. Leveraging CDPs for Marketing
●Exploring the role of CDPs in marketing, sales, and customer service operations.
●Deep diving into MarTech tools, key metrics, and factors for marketing success.
●Analyzing SalesTech tools, key metrics, and factors driving sales performance.
●Understanding customer service tools, key metrics, and factors for delivering exceptional service.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Course Outline
Chapter 2: Introduction to Customer Data Platforms (CDPs)
Lecture 1: Introduction to Customer Data Platforms
Lecture 2: Business's Objectives & Challenges
Lecture 3: Use cases of CDP in few industries
Lecture 4: Key success factors of Customer Data Platforms (CDPs)
Lecture 5: Delivering Quality Customer Experiences: The Formula for Success
Lecture 6: Understanding Customer Churn in the Insurance Industry
Lecture 7: Maximizing Customer Engagement with CDP and Automation Solutions
Lecture 8: CDP, CRM, DMP, DWH comparison
Chapter 3: Fundamentals of Customer Data Management
Lecture 1: Understanding Customer Data Management (CDM)
Lecture 2: Types of Data
Lecture 3: Data Collection Methods and Data Governance
Chapter 4: Components of a Customer Data Platform
Lecture 1: Customer Data Platform Architecture
Lecture 2: CDP Core Capabilities: Ingestion, Profile Unification
Lecture 3: CDP Core Capabilities: Segmentation
Lecture 4: CDP Core Capabilities: Customer Activation
Chapter 5: Implementing a Customer Data Platform
Lecture 1: Planning and executing a Customer Data Platform (CDP) implementation
Lecture 2: Take an example of CDP Needs and Goals for an insurance company
Lecture 3: Objectives and Key Results (OKR) in period of time – For example
Lecture 4: Data Collection: affiliated banks data online, internal data (CRM, Core, DWH)
Lecture 5: Data Segmentation: Expand diversity across user journeys
Lecture 6: Data Activation: Promote On-Site & Automation (SMS, Emai, etc), Lead Scoring
Lecture 7: Data Activation: Gamification, Surveys, Ratings, Product Recognition Online, …
Lecture 8: CDP Leaders in the 2023/2024
Lecture 9: Measure and optimize journey performance with rich, real-time reporting
Chapter 6: Leveraging CDPs for Marketing, Sales, Customer Service
Lecture 1: Customer Data Platform for business operations
Lecture 2: Leveraging CDPs for Marketing, Sales & Customer Service
Lecture 3: Conclusion
Chapter 7: Bonus
Lecture 1: Special Gift for You
Instructors
-
Dien Pham
Chief Data Officer, Enterprise Architect, IT Experts -
Cu Dinh Tien
Vice Director of IT, Banking/Finance, Software Architect -
Quan Pham
IT expert – Data specialist for banking industry -
Educonnhub
Offering premium courses crafted by top experts
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- 5 stars: 10 votes
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