Influencer Marketing: Hire Right Influencers & Track Results

Course Curriculum

Chapter 1: Influencer marketing course introduction

Lecture 1: Influencer marketing course welcome & what to expect

Lecture 2: How to get more marketing from this course and join the community of students

Lecture 3: Round up posts to get 20 influencers to promote you for free, starting today

Lecture 4: Setting your Influencer marketing campaign goals

Lecture 5: Influencer marketing budget

Chapter 2: How to find influencers and reach out to them

Lecture 1: Benefits of influencers over ads

Lecture 2: 3 things to look for in an influencer & how to find fake ones & which are good

Chapter 3: How to research influencers

Lecture 1: How to manually find influencers

Lecture 2: Influencer marketing tip using Twitter lists

Lecture 3: Email template and script to pitch influencers

Lecture 4: Legal agreement document, disclosures, and FTC to stop influencer abuse

Lecture 5: Example of disclosing influencer marketing promotion

Lecture 6: Influencer audience sizes

Lecture 7: Case study of how inflated follower and view numbers are on TikTok

Chapter 4: Compensating the influencers

Lecture 1: Influencer compensation models

Lecture 2: Compensation calculator for influencer marketing

Chapter 5: Creating your own affiliate program and inviting influencers

Lecture 1: Advanced: create an affiliate program for your business

Chapter 6: Influencer platforms and marketplaces

Lecture 1: Starting to work with influencer marketing marketplaces

Lecture 2: Tapinfluence

Lecture 3: Socialblade for tracking influencer growth

Lecture 4: Industry news from a major brand reacting to fake followers

Lecture 5: One place to put all your important pages and share

Chapter 7: Getting tracking links

Lecture 1: A link-builder tool for free URL tracking from Google

Chapter 8: Google Analytics for tracking your traffic

Lecture 1: Introduction to Google Analytics 4

Lecture 2: Diving a little deeper into Google Analytics 4

Lecture 3: Setting up Google Analytics 4

Lecture 4: How To Connect GA4 To Your Website Data Stream

Lecture 5: Demo of Google Analytics 4 for a Google website and custom reports

Chapter 9: How to recruit influencers and affiliates via ClickBank

Lecture 1: Section introduction to recruiting influencers

Lecture 2: Signing up for ClickBank

Lecture 3: ClickBank gravity – the key to passive income success

Lecture 4: How affiliates choose vendors

Lecture 5: Applying with your first product as a vendor

Lecture 6: Adding the ClickBank trust badge to your site

Lecture 7: Creating a ClickBank payment link

Lecture 8: Generating your test credit card number to test your transactions

Lecture 9: Testing a transaction with ClickBank's test credit card

Lecture 10: Paying the ClickBank fee

Lecture 11: Adding marketplace title and description

Lecture 12: Creating an SEO friendly product listing as a vendor

Lecture 13: Updating the product title and description to make it SEO friendly

Lecture 14: Making sure the sales page is OK

Lecture 15: ClickBank support

Lecture 16: How to make a hoplink

Chapter 10: Additional affiliate offer examples

Lecture 1: Huge affiliate offer option

Lecture 2: Examining successful vendors on ClickBank

Chapter 11: More on recruiting affiliates and influencers

Lecture 1: Section introduction: Why it's important to recruit affiliates outside ClickBank

Lecture 2: Finding many people who can promote on Fiverr

Lecture 3: Fiverr recruiting and seller vetting checklist

Lecture 4: Example of testing a potential affiliate

Lecture 5: Finding potential affiliates by searching Google

Chapter 12: Getting someone else to pay for your retargeting ads

Lecture 1: Getting someone else to pay for your retargeting ads

Chapter 13: Facebook ads and retargeting for influencer marketing

Lecture 1: Updating the Facebook ads section now

Lecture 2: Introduction to running basic and retargeting ads

Lecture 3: About the examples in the following videos about Facebook ads

Lecture 4: What is the Facebook Business Manager and why you should use it

Lecture 5: Setting up 2-factor authentication for security – now required by Facebook

Lecture 6: Adding a page to our Facebook Business Manager account

Lecture 7: Creating an ad account in Facebook Business Manager

Lecture 8: Page permissions and details

Lecture 9: Creating your Facebook business page

Lecture 10: Page banner size

Lecture 11: Setting the profile and brand image

Lecture 12: Where to get an unlimited number of great images to use on your page

Lecture 13: How to set up your Facebook page screen name

Lecture 14: Facebook page call to action button and About section

Lecture 15: Ad goals and a few strategies

Lecture 16: Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

Lecture 17: Organizing my music page ads to build a fan base and grow

Lecture 18: How to choose the campaign type

Lecture 19: How to add a catalog of products to your Facebook page

Lecture 20: Publishing your store on your Facebook page

Lecture 21: How to create a custom conversion event and a tracking pixel

Lecture 22: Showing how I created one campaign with multiple ad sets

Lecture 23: Narrowing your Facebook ad targeting

Lecture 24: Budgets for your ads

Lecture 25: Running an ad directly to your product catalog

Chapter 14: Conclusion – Thank you for being an amazing student!

Lecture 1: Course certificate for this influencer marketing course – how to get it

Lecture 2: Thank you for being an amazing student in this influencer marketing course