Intro to Marketing Technology

Intro to Marketing Technology, available at $44.99, has an average rating of 3.8, with 11 lectures, 8 quizzes, based on 83 reviews, and has 1260 subscribers.

You will learn about Foundations of Digital Marketing Tech Fundamentals of a Great Data Strategy Which tools make the most sense for your product/service/business Understand all types of marketing/ad technologies Fundamentals of measuring results and KPIs for your marketing plans How to make a successful digital plan The Marketing Funnel This course is ideal for individuals who are Beginners to Digital Marketing or Beginners to Marketing Technology (MarTech) or Beginners to Advertising Technology (AdTech) or Those who want to be familiar with Digital or New marketers trying to navigate 21st century marketing or Digital Marketers working at Start ups and Fortune 500 companies or Freelancers looking to understand Marketing Technology or Those who want to be more Digital Marketing savvy It is particularly useful for Beginners to Digital Marketing or Beginners to Marketing Technology (MarTech) or Beginners to Advertising Technology (AdTech) or Those who want to be familiar with Digital or New marketers trying to navigate 21st century marketing or Digital Marketers working at Start ups and Fortune 500 companies or Freelancers looking to understand Marketing Technology or Those who want to be more Digital Marketing savvy.

Enroll now: Intro to Marketing Technology

Summary

Title: Intro to Marketing Technology

Price: $44.99

Average Rating: 3.8

Number of Lectures: 11

Number of Quizzes: 8

Number of Published Lectures: 11

Number of Published Quizzes: 8

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Foundations of Digital Marketing Tech
Fundamentals of a Great Data Strategy
Which tools make the most sense for your product/service/business
Understand all types of marketing/ad technologies
Fundamentals of measuring results and KPIs for your marketing plans
How to make a successful digital plan
The Marketing Funnel

Who Should Attend

Beginners to Digital Marketing
Beginners to Marketing Technology (MarTech)
Beginners to Advertising Technology (AdTech)
Those who want to be familiar with Digital
New marketers trying to navigate 21st century marketing
Digital Marketers working at Start ups and Fortune 500 companies
Freelancers looking to understand Marketing Technology
Those who want to be more Digital Marketing savvy

Target Audiences

Beginners to Digital Marketing
Beginners to Marketing Technology (MarTech)
Beginners to Advertising Technology (AdTech)
Those who want to be familiar with Digital
New marketers trying to navigate 21st century marketing
Digital Marketers working at Start ups and Fortune 500 companies
Freelancers looking to understand Marketing Technology
Those who want to be more Digital Marketing savvy

The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategiesleveraging technology.

MarTech (Marketing Technology) and AdTech (Advertising Technology) – two BUZZ words you may have been hearing lately. Or job descriptions you may have been seeing lately. But what do they mean? And can they help you become a better marketer?

With a play by play of everything you need to know to master MarTech and AdTech as a new-age marketer – this comprehensive course will help refine your marketing skills and take them to a whole other level.

In this course, you will learn about:

Website, Email and Media tools
Metrics, KPIs, Conversion Events, Goals, and how to reach your Business Objectives
Data driven Marketing and more!

MarTech (technologies you should be familiar with):

Analytics & Reporting
Content Management Systems (CMS)
Customer Relationship Management (CRM)
Email Campaign Management tools

AdTech (technologies you should be familiar with):

Data Management Platform (DMP)
Attribution Modeling
DSPs, SSPs, and Ad Exchanges

Enroll today to become a digital marketing expert!

Who this course is for:

· New marketers trying to navigate 21st century marketing

· Digital Marketing working at Start ups and Fortune 500 companies

· Freelancers looking to gain new martech insights

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Marketing Technology

Chapter 2: Glossary for MarTech Course

Lecture 1: Intro to Marketing Technology Glossary

Chapter 3: MarTech: Content Management System

Lecture 1: CMS

Chapter 4: MarTech: Customer Relationship Marketing

Lecture 1: CRM

Chapter 5: MarTech: Reporting Tools

Lecture 1: Reporting Tools

Chapter 6: Metrics and Measurement

Lecture 1: Key Performance Indicators

Chapter 7: Attribution

Lecture 1: Attribution Modeling

Chapter 8: AdTech: What are Advertising Technologies and how can you use them?

Lecture 1: AdTech

Chapter 9: Building a Successful Data Strategy

Lecture 1: Data

Chapter 10: The Journey does not end here!

Lecture 1: What Did We Learn?

Lecture 2: Glossary for MarTech Course

Instructors

Uzma Arif
MarTech / AdTech Expert

Rating Distribution

1 stars: 1 votes
2 stars: 5 votes
3 stars: 21 votes
4 stars: 26 votes
5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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