Intro to Marketing Technology
Intro to Marketing Technology, available at $44.99, has an average rating of 3.8, with 11 lectures, 8 quizzes, based on 83 reviews, and has 1260 subscribers.
You will learn about Foundations of Digital Marketing Tech Fundamentals of a Great Data Strategy Which tools make the most sense for your product/service/business Understand all types of marketing/ad technologies Fundamentals of measuring results and KPIs for your marketing plans How to make a successful digital plan The Marketing Funnel This course is ideal for individuals who are Beginners to Digital Marketing or Beginners to Marketing Technology (MarTech) or Beginners to Advertising Technology (AdTech) or Those who want to be familiar with Digital or New marketers trying to navigate 21st century marketing or Digital Marketers working at Start ups and Fortune 500 companies or Freelancers looking to understand Marketing Technology or Those who want to be more Digital Marketing savvy It is particularly useful for Beginners to Digital Marketing or Beginners to Marketing Technology (MarTech) or Beginners to Advertising Technology (AdTech) or Those who want to be familiar with Digital or New marketers trying to navigate 21st century marketing or Digital Marketers working at Start ups and Fortune 500 companies or Freelancers looking to understand Marketing Technology or Those who want to be more Digital Marketing savvy.
Enroll now: Intro to Marketing Technology
Summary
Title: Intro to Marketing Technology
Price: $44.99
Average Rating: 3.8
Number of Lectures: 11
Number of Quizzes: 8
Number of Published Lectures: 11
Number of Published Quizzes: 8
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Foundations of Digital Marketing Tech
- Fundamentals of a Great Data Strategy
- Which tools make the most sense for your product/service/business
- Understand all types of marketing/ad technologies
- Fundamentals of measuring results and KPIs for your marketing plans
- How to make a successful digital plan
- The Marketing Funnel
Who Should Attend
- Beginners to Digital Marketing
- Beginners to Marketing Technology (MarTech)
- Beginners to Advertising Technology (AdTech)
- Those who want to be familiar with Digital
- New marketers trying to navigate 21st century marketing
- Digital Marketers working at Start ups and Fortune 500 companies
- Freelancers looking to understand Marketing Technology
- Those who want to be more Digital Marketing savvy
Target Audiences
- Beginners to Digital Marketing
- Beginners to Marketing Technology (MarTech)
- Beginners to Advertising Technology (AdTech)
- Those who want to be familiar with Digital
- New marketers trying to navigate 21st century marketing
- Digital Marketers working at Start ups and Fortune 500 companies
- Freelancers looking to understand Marketing Technology
- Those who want to be more Digital Marketing savvy
The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategiesleveraging technology.
MarTech (Marketing Technology) and AdTech (Advertising Technology) – two BUZZ words you may have been hearing lately. Or job descriptions you may have been seeing lately. But what do they mean? And can they help you become a better marketer?
With a play by play of everything you need to know to master MarTech and AdTech as a new-age marketer – this comprehensive course will help refine your marketing skills and take them to a whole other level.
In this course, you will learn about:
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Website, Email and Media tools
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Metrics, KPIs, Conversion Events, Goals, and how to reach your Business Objectives
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Data driven Marketing and more!
MarTech (technologies you should be familiar with):
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Analytics & Reporting
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Content Management Systems (CMS)
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Customer Relationship Management (CRM)
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Email Campaign Management tools
AdTech (technologies you should be familiar with):
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Data Management Platform (DMP)
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Attribution Modeling
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DSPs, SSPs, and Ad Exchanges
Enroll today to become a digital marketing expert!
Who this course is for:
· New marketers trying to navigate 21st century marketing
· Digital Marketing working at Start ups and Fortune 500 companies
· Freelancers looking to gain new martech insights
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to Marketing Technology
Chapter 2: Glossary for MarTech Course
Lecture 1: Intro to Marketing Technology Glossary
Chapter 3: MarTech: Content Management System
Lecture 1: CMS
Chapter 4: MarTech: Customer Relationship Marketing
Lecture 1: CRM
Chapter 5: MarTech: Reporting Tools
Lecture 1: Reporting Tools
Chapter 6: Metrics and Measurement
Lecture 1: Key Performance Indicators
Chapter 7: Attribution
Lecture 1: Attribution Modeling
Chapter 8: AdTech: What are Advertising Technologies and how can you use them?
Lecture 1: AdTech
Chapter 9: Building a Successful Data Strategy
Lecture 1: Data
Chapter 10: The Journey does not end here!
Lecture 1: What Did We Learn?
Lecture 2: Glossary for MarTech Course
Instructors
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Uzma Arif
MarTech / AdTech Expert
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 5 votes
- 3 stars: 21 votes
- 4 stars: 26 votes
- 5 stars: 30 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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