Search Engine Optimization: Get To The Top!
Search Engine Optimization: Get To The Top!, available at $19.99, has an average rating of 4.2, with 34 lectures, based on 10 reviews, and has 153 subscribers.
You will learn about Plan, Deploy, Audit a SEO campaign Understand On- Site and Off Site SEO issues Attract the right audience This course is ideal for individuals who are Internet Marketers or Web Agencies or Marketing & Business Students or Start-Up and Web Site Owners It is particularly useful for Internet Marketers or Web Agencies or Marketing & Business Students or Start-Up and Web Site Owners.
Enroll now: Search Engine Optimization: Get To The Top!
Summary
Title: Search Engine Optimization: Get To The Top!
Price: $19.99
Average Rating: 4.2
Number of Lectures: 34
Number of Published Lectures: 34
Number of Curriculum Items: 34
Number of Published Curriculum Objects: 34
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- Plan, Deploy, Audit a SEO campaign
- Understand On- Site and Off Site SEO issues
- Attract the right audience
Who Should Attend
- Internet Marketers
- Web Agencies
- Marketing & Business Students
- Start-Up and Web Site Owners
Target Audiences
- Internet Marketers
- Web Agencies
- Marketing & Business Students
- Start-Up and Web Site Owners
87% of all web user will access information using a search engine so… IF YOU DON’T GET FOUND YOU DON’T HAVE A BUSINESS: MAKE SURE YOU DO
A clear and concise way to learn SEO
Jargon Buster – Real Learning no false “short-cuts.”
Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.
A Certificate of Completion is Presented to Students who Undertake the Course.
Course Curriculum
Chapter 1: Search Engine Optimization Strategy
Lecture 1: Intro & History
Lecture 2: What is It
Lecture 3: The Search SuperPower
Lecture 4: Strategies and Techniques to Get to the Top 1
Lecture 5: Strategies and Techniques to Get to the Top 2
Lecture 6: Strategies and Techniques to Get to the Top 3
Lecture 7: Industry Examples and Summary
Lecture 8: Slides
Lecture 9: How Sam's Club Increased Revenue By Over 100% With A Simple SEO Strategy
Chapter 2: Search Engine Optimization
Lecture 1: Introduction to SEO
Lecture 2: Business case_Market share_SEO vs PPC
Lecture 3: SEO ranking_PPC _Smartphones and PPC
Lecture 4: Types of search_Head vs Tail
Lecture 5: Basics of natural search_ How SEO works
Lecture 6: Jargon buster
Lecture 7: Strategy-Benchmarking
Lecture 8: Competitor analysis
Lecture 9: Keyphrase analysis
Lecture 10: Cost-benefit analysis_Planing and implementation_Measuring and reporting
Lecture 11: Basic algorithm-Site build and hosting
Lecture 12: Relevance-URL,Page title and Meta data 1
Lecture 13: Relevance-URL,Page title and Meta data 2
Lecture 14: Relevance-On page content 1
Lecture 15: Relevance-On page content 2
Lecture 16: Relevance-Duplicate content_Images, video and audio
Lecture 17: Relevance-PDFs
Lecture 18: Credibility-Link building_Page rank
Lecture 19: Credibility-Hub and authority pages_Link relevance
Lecture 20: Credibility-Types of site_On site promotion
Lecture 21: Credibility-Tools
Lecture 22: Algorithm evolution-Social 1
Lecture 23: Algorithm evolution-Social 2
Lecture 24: Algorithm evolution-Mobile_Google local_Google shopping
Lecture 25: Summary SEO
Instructors
-
Oxford Learning Lab
Professional Marketing Courses by Top Experts
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 3 votes
- 4 stars: 4 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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