Branding Masterclass: Brand Identity, Strategy & Activation

Branding Masterclass: Brand Identity, Strategy & Activation, available at $34.99, has an average rating of 4.15, with 18 lectures, based on 15 reviews, and has 3022 subscribers.

You will learn about Understand the key concepts of brand creation Determine your brand's purpose, mission, vision, and values Craft your brand's core essence and value proposition Build a brand which stands out and resonates with your target audiences emotions Choose a visual identity design Easily define your marketing assets with a distinct and coherent voice and tone Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques This course is ideal for individuals who are Business Owners or Marketing Managers or Entrepreneurs or Aspiring Brand Managers or Marketing Consultant or Anyone interested in branding It is particularly useful for Business Owners or Marketing Managers or Entrepreneurs or Aspiring Brand Managers or Marketing Consultant or Anyone interested in branding.

Enroll now: Branding Masterclass: Brand Identity, Strategy & Activation

Summary

Title: Branding Masterclass: Brand Identity, Strategy & Activation

Price: $34.99

Average Rating: 4.15

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the key concepts of brand creation
Determine your brand's purpose, mission, vision, and values
Craft your brand's core essence and value proposition
Build a brand which stands out and resonates with your target audiences emotions
Choose a visual identity design
Easily define your marketing assets with a distinct and coherent voice and tone
Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques

Who Should Attend

Business Owners
Marketing Managers
Entrepreneurs
Aspiring Brand Managers
Marketing Consultant
Anyone interested in branding

Target Audiences

Business Owners
Marketing Managers
Entrepreneurs
Aspiring Brand Managers
Marketing Consultant
Anyone interested in branding

Branding is very important for the success of a business. It’s not just about picking colours and an image for a logo. Branding helps in many ways:

It makes people recognise and trust your business.
It attracts the customers you want.
It makes your business stand out from the competition.
It helps you avoid competing only on price.
It helps you win customers who are willing to pay more.

In this Branding Masterclass, you’ll learn four important things to create a strong brand for your business:

Brand Strategy: This involves answering important questions about your business, what you do, and why it matters to customers. Then, you need to communicate these answers to your customers. I’ll guide you through this process step-by-step.
Visual Identity: Once you have a clear brand strategy, we’ll work on creating the visual parts of your brand, like the logo, fonts, colours, typography, and photos.
Brand Maintenance: After you’ve developed your brand strategy and creative, we’ll help you create a plan to keep your branding consistent over time. This is very important for people to recognise and trust your brand.
Brand Activation:Finally, we’ll help you plan how to successfully implement your brand across all your marketing, from your website to where you sell your products.

This course will help you create a strong brand strategy and identity for your business. This, in turn, will attract the right customers, increase sales, and make a bigger impact in the market.

This Branding Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you’re learning and put it into practice.

At the end of the course, you’ll have a wholesome brand you love (and your customers will love even more).

Course Curriculum

Chapter 1: Branding Fundamentals

Lecture 1: Welcome

Lecture 2: Introduction to Branding

Lecture 3: Introduction to Brand Identity

Lecture 4: Before Starting your Brand Strategy

Chapter 2: How to Build your Brand

Lecture 1: Find Your Brand Heart

Chapter 3: Brand Messaging

Lecture 1: Brand Personality

Lecture 2: Brand Voice

Lecture 3: Tone of Voice

Lecture 4: Value Proposition & Messaging Pillars

Chapter 4: Design your Brand Identity

Lecture 1: Brand Identity fundamentals

Lecture 2: How to Build a Brand Identity – Part 1

Lecture 3: How to Build a Brand Identity – Part 2

Chapter 5: Design your Visual Identity

Lecture 1: Visual Elements

Lecture 2: Case Studies – Success Stories

Chapter 6: Brand Guidelines

Lecture 1: Create your Brand Guidelines

Lecture 2: Bring your Brand Strategy to Life

Chapter 7: Brand Activation

Lecture 1: Brand Activation Fundamentals & Strategy

Chapter 8: Brand Strategy Toolkit Workbook

Lecture 1: Brand Strategy Toolkit

Instructors

Stella Chrysaki
Digital Marketing Expert | Marketing Instructor

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 6 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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