Marketing Principles For Prospecting Customers

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: What is marketing?

Lecture 1: The marketing process & the 4 P's

Lecture 2: How and where to position your product

Chapter 3: Segmentation

Lecture 1: Segmentation – building audiences & buying personas.

Lecture 2: Granular marketing – Why your overall marketing strategy should be granular

Chapter 4: Segmenting your audience using different segment types

Lecture 1: Creating your audience using segmentation types

Lecture 2: Applying your audience – A facebook ads example

Chapter 5: Where to find your target audience

Lecture 1: Learning more about your target audiences

Lecture 2: Choosing your marketing channels

Chapter 6: The structure of your marketing strategy

Lecture 1: How to structure your strategy to reach your audiences effectively

Chapter 7: The different stages of the buying process

Lecture 1: Awareness – Consideration & Purchase

Chapter 8: The funnels of success

Lecture 1: Pre & Post ad funnels

Lecture 2: Mathmatical examples of the funnels impact

Lecture 3: Impact of creative in the funnel

Chapter 9: Setting up ads for success

Lecture 1: The thought process behind effective ad and campaign set up

Chapter 10: How to optimize your strategy and campaigns

Lecture 1: The ACE model