Marketing Customer Analytics, Segmentation, and Targeting

Marketing Customer Analytics, Segmentation, and Targeting, available at $74.99, has an average rating of 4.55, with 24 lectures, 1 quizzes, based on 5310 reviews, and has 13222 subscribers.

You will learn about Customer Analytics for Marketing Segmentation and Targeting Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools Mass and Niche Marketing Strategies Location Based Market Analyses Digital Marketing Analyzing locations for restaurant business and retail business data analytics This course is ideal for individuals who are Professionals and students interested in how to implement an actual segmentation and targeting or Business owners curious about analyzing a location for future or current business or Anyone interested in marketing and customer analyses or Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes It is particularly useful for Professionals and students interested in how to implement an actual segmentation and targeting or Business owners curious about analyzing a location for future or current business or Anyone interested in marketing and customer analyses or Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes.

Enroll now: Marketing Customer Analytics, Segmentation, and Targeting

Summary

Title: Marketing Customer Analytics, Segmentation, and Targeting

Price: $74.99

Average Rating: 4.55

Number of Lectures: 24

Number of Quizzes: 1

Number of Published Lectures: 24

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 24

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Customer Analytics for Marketing Segmentation and Targeting
Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
Mass and Niche Marketing Strategies
Location Based Market Analyses
Digital Marketing
Analyzing locations for restaurant business and retail business
data analytics

Who Should Attend

Professionals and students interested in how to implement an actual segmentation and targeting
Business owners curious about analyzing a location for future or current business
Anyone interested in marketing and customer analyses
Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes

Target Audiences

Professionals and students interested in how to implement an actual segmentation and targeting
Business owners curious about analyzing a location for future or current business
Anyone interested in marketing and customer analyses
Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes

Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting.The ability to analyze customers and find the right group for your brand, product, or service.You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here.

Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups.

This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing.

In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Market Segmentation and Targeting

Lecture 1: What Is Segmentation?

Lecture 2: Benefits of Segmentation and Targeting in Business and Marketing

Lecture 3: What Is Effective Segmentation?

Lecture 4: Bases for Segmentation

Lecture 5: Target Market Selection

Lecture 6: How to Implement Segmentation? Different Methods of Segmentation

Lecture 7: A Real Case Study of Segmentation and Targeting in an Educational Institution

Chapter 3: Implementing Segmentation and Targeting Strategies for more than 6000 products

Lecture 1: Introduction to Simmons – MRI

Lecture 2: Login to Simmons – MRI and Create a Solid Crosstab

Lecture 3: How to Read and Interpret the Crosstab Data

Lecture 4: Finding Mass and Niche Markets for 6500 Products and Brands

Lecture 5: Simmons – MRI Calculations

Lecture 6: Composer and Other things

Lecture 7: Quick Reports on Consumer Demographics and Habits

Lecture 8: Course Announcement

Chapter 4: Geo Market Analytics, Location-Based Market Analytics

Lecture 1: Introduction to Location-Based Market Analytics

Lecture 2: Login to ESRI BAO and Define Map Area for Analytics

Lecture 3: Esri Infographics and Reports Overview

Lecture 4: Tapestry Segmentation: How to Segment Market Locations Like a Pro

Lecture 5: Restaurant Marketplace Profile

Lecture 6: Retail Marketplace Analytics

Chapter 5: Bonus Videos

Lecture 1: Household and Home Expenditure Analytics

Lecture 2: Lecture 18: Smart Map Search

Instructors

Dr. Mohammad Habibi | 34,000+ Enrollments Worldwide
Marketing Professor, California State University

Rating Distribution

1 stars: 26 votes
2 stars: 65 votes
3 stars: 521 votes
4 stars: 1809 votes
5 stars: 2889 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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