Marketing Management in Indian Context
Marketing Management in Indian Context, available at $44.99, with 11 lectures.
You will learn about Core Concepts of Marketing Market Analysis and Market Research Stages of Product Life Cycle and importance Concepts of Market Segmentation and basis of Market Segmentation Pricing Strategies Sales Promotion and Advertising Strategies Marketing Control This course is ideal for individuals who are The course is designed for MBA, BBA students, working professionals and all those who aspire to become professionals It is particularly useful for The course is designed for MBA, BBA students, working professionals and all those who aspire to become professionals.
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Summary
Title: Marketing Management in Indian Context
Price: $44.99
Number of Lectures: 11
Number of Published Lectures: 11
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: ₹1,499
Quality Status: approved
Status: Live
What You Will Learn
- Core Concepts of Marketing
- Market Analysis and Market Research
- Stages of Product Life Cycle and importance
- Concepts of Market Segmentation and basis of Market Segmentation
- Pricing Strategies
- Sales Promotion and Advertising Strategies
- Marketing Control
Who Should Attend
- The course is designed for MBA, BBA students, working professionals and all those who aspire to become professionals
Target Audiences
- The course is designed for MBA, BBA students, working professionals and all those who aspire to become professionals
Marketing Management in Indian Context
Mastering Marketing Strategies giving examples in Indian context
This course provides an in-depth exploration of the principles and practices of marketing management. Students will gain a comprehensive understanding of how to analyze, plan, and implement marketing strategies in a dynamic business environment. Key topics include market research, consumer behavior, product development, branding, pricing strategies, distribution channels, sales promotional advertising, Marketing control and Marketing Audit.
The course emphasizes the importance of creating customer value and sustaining competitive advantage through strategic marketing decisions. Through case studies, interactive discussions, and practical projects, students will learn to apply theoretical concepts to real-world scenarios. Additionally, the course covers contemporary issues such as digital marketing, social media strategies, and ethical considerations in marketing.
By the end of the course, students will be equipped with the skills and knowledge to develop and manage effective marketing plans, understand the product life cycle, pricing strategies , market segmentation , consumer behaviour, and make data-driven decisions that align with the marketing strategies. This course is essential for anyone pursuing a course in marketing and ultimately a career in marketing
Learning Outcomes of this course
1. Understand the core concepts and principles of marketing management.
2. Analyze market opportunities and consumer behavior.
3. Develop and implement effective marketing strategies and plans.
4. Utilize market research and data analysis to inform marketing decisions.
5. Apply sales promotion marketing tools and techniques.
6. Concept of Marketing Control and Marketing Audit
Join us to master the art and concepts of marketing management and make a significant impact in your marketing career.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction of the Course
Lecture 2: Introduction
Chapter 2: Product Life Cycle
Lecture 1: Product Life Cycle
Chapter 3: Marketing Research and Pricing Strategies
Lecture 1: Marketing Research and Pricing Strategies
Lecture 2: Pricing Strategies
Chapter 4: Market Segmentation
Lecture 1: Basis of Market Segmentation
Chapter 5: Channels of Distribution
Lecture 1: Channels of Distribution
Chapter 6: Sales Promotion and Advertising
Lecture 1: Types of Sales Promotion
Lecture 2: Advertising
Chapter 7: Marketing Audit and Marketing Control
Lecture 1: Marketing Audit
Lecture 2: Marketing Control
Instructors
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Dr.Himanshu Saxena
MANAGEMENT PROFESSIONAL (MBA,Ph.D, UGC NET,SET QUALIFIED)
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Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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