Mastering Google Search & Google Shopping Ads for Ecommerce

Mastering Google Search & Google Shopping Ads for Ecommerce, available at $19.99, has an average rating of 4.4, with 20 lectures, based on 13 reviews, and has 151 subscribers.

You will learn about How to Research and Find Keyword Phrases that are Likely to Convert How to Create Landing Pages that are Ready for PPC Traffic How to Write Effective Google Ads that will Earn Clicks, Leads & Conversions Keyword Match Types and Which to Use When Optimizing Your Google Ad Performance Over Time to Drive Better Results Dynamic Search Ads Remarketing with Search Ads Working with Performance Max and Other Bidding Strategies Setting Up & Optimizing Your Google Merchant Center Product Feed Structuring Your Account, Campaigns, Ad Groups & Ads for Success & Clarity Setting Up Google Shopping Ads Strategically Optimizing Google Shopping Ads for Better Performance More Advanced Manual and Automated Google Shopping Strategies This course is ideal for individuals who are Beginner Digital Marketers or Intermediate Digital Marketers or Freelancers or Agencies or SEO Marketers who want to learn Paid Search (SEM/PPC) or Social Media Marketers who want to learn Paid Search (SEM/PPC) It is particularly useful for Beginner Digital Marketers or Intermediate Digital Marketers or Freelancers or Agencies or SEO Marketers who want to learn Paid Search (SEM/PPC) or Social Media Marketers who want to learn Paid Search (SEM/PPC).

Enroll now: Mastering Google Search & Google Shopping Ads for Ecommerce

Summary

Title: Mastering Google Search & Google Shopping Ads for Ecommerce

Price: $19.99

Average Rating: 4.4

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

How to Research and Find Keyword Phrases that are Likely to Convert
How to Create Landing Pages that are Ready for PPC Traffic
How to Write Effective Google Ads that will Earn Clicks, Leads & Conversions
Keyword Match Types and Which to Use When
Optimizing Your Google Ad Performance Over Time to Drive Better Results
Dynamic Search Ads
Remarketing with Search Ads
Working with Performance Max and Other Bidding Strategies
Setting Up & Optimizing Your Google Merchant Center Product Feed
Structuring Your Account, Campaigns, Ad Groups & Ads for Success & Clarity
Setting Up Google Shopping Ads Strategically
Optimizing Google Shopping Ads for Better Performance
More Advanced Manual and Automated Google Shopping Strategies

Who Should Attend

Beginner Digital Marketers
Intermediate Digital Marketers
Freelancers
Agencies
SEO Marketers who want to learn Paid Search (SEM/PPC)
Social Media Marketers who want to learn Paid Search (SEM/PPC)

Target Audiences

Beginner Digital Marketers
Intermediate Digital Marketers
Freelancers
Agencies
SEO Marketers who want to learn Paid Search (SEM/PPC)
Social Media Marketers who want to learn Paid Search (SEM/PPC)

Want to tap into existing consumer demand on Google, but can’t seem to create profitable campaigns?

It’s not your fault.

We all know the Google Ads interface can be overwhelming initially, and even once you start to get used to it, it can be really challenging to get a handle on the metrics that matter and the levels you can work to improve performance.

That’s why we’ve created this video course, Mastering Google Search & Google Shopping Ads for Ecommerce.

This is the perfect course for you if you:

are selling products online through a platform like Shopify, WooCommerce, etc.
want to tap into existing demand for your products
have some working familiarity with digital marketing and online ad campaigns
are looking to sharpen the saw to drive better e-commerce PPC results
want Google Ad frameworks and advice that are specific to e-commerce

In this course, you’ll learn how to set up and optimize your Google Search and Google Shopping campaigns to make them profitable, then scale up from there.

We’ll go from beginner to intermediate to advanced, to ensure you have all the strategies and tactics you need to hit profitable Return on Ads Spend (ROAS) on your campaigns.

After you take this course, you’ll know how to:

Research the most important keyword phrases to target
Navigate the confusing Google Ads interface
Structure your ad campaigns, ad groups and ads for maximum success
Calculate which products make sense to advertise on Google
Write effective ads that get an outsized click-through rate (CTR)
Maximize your search engine real estate with extensions
Set up and Optimize your Google Shopping Feed for your most important keywords
Measure and analyze your results to quickly see what’s working and which ads still need work
Run tests to improve your campaigns over time
Optimize your Google Search and Shopping campaigns until they’re profitable
Scale up your campaigns that are working

About Your Instructor

Eagan Heath is a digital marketing agency owner, speaker, and trainer.

He helps clients and students grow company revenue by driving online traffic, leads, and sales.

Since 2016, he’s:

started the local digital marketing agency Get Found Madison
purchased, run, and sold the pet painting business Splendid Beast
created the training course and workshop series My Digital Marketing Mastery
launched an ecommerce agency called Caravan Digital
published and hosted the What’s Working in Ecommerce YouTube show and podcast

Course Curriculum

Chapter 1: Introduction to Google Search Ads for Ecommerce

Lecture 1: Google Search for Ecommerce: What We'll Cover, About Your Instructor, Why PPC

Lecture 2: Setting Up Your Google Ads Account

Chapter 2: Planning & Preparing to Create & Run Your Search Ads

Lecture 1: Keyword Research: effective keyword research and campaign planning

Lecture 2: PPC Landing Pages: optimize your landing pages for the phrases you're targeting

Lecture 3: Brainstorming Keywords and Finding Keyword Data

Lecture 4: Using Historical SEO Data to Find PPC Opportunities

Lecture 5: Will My Ads be Profitable? Projecting or Calculating Your CPA

Chapter 3: Writing, Creating & Optimizing Your Google Search Ads

Lecture 1: Writing and Creating High-Quality Search Ads

Lecture 2: Optimizing Your Search Ads Over Time

Lecture 3: Finding Opportunities in the Paid and Organic Report

Lecture 4: Analyzing your Google Ads Campaigns in Google Analytics GA4 Reports

Chapter 4: Other Search Ad Features to Try

Lecture 1: Setting Up & Running Dynamic Search Ads

Lecture 2: Remarketing with Search Ads (RLSA)

Chapter 5: Introduction to Google Shopping Ads for Ecommerce

Lecture 1: Mastering Google Shopping (Overview)

Lecture 2: Setting Up a Google Merchant Center (plus a Manual Shopping Feed)

Chapter 6: Creating & Optimizing Google Shopping Ads

Lecture 1: Google Shopping Ad Setup

Lecture 2: Optimizing Google Shopping Ads

Lecture 3: Taking Granular Control of Your Shopping Feed and Ads

Chapter 7: Automated Strategies vs Manual Strategies

Lecture 1: Performance Max Tutorial: P-Max Considerations, Setup & Optimization

Lecture 2: New Performance Max Updates

Instructors

Eagan Heath
Digital Marketing Agency Owner & Trainer

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 4 votes
5 stars: 7 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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