Tapping Into The Power of Inspired Marketing

Do you hate marketing that feels manipulative?

Are you tired of feeling like your marketing has to persuade or manipulate people if it’s going to be effective?

Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?

Does it feel out of integrity and make you want to avoid marketing all together?

Or, maybe you find yourself…

• Getting overwhelmed trying to keep up with all the latest marketing trends.

• Doing what you think you need to do to market yourself, only to find it doesn’t work.

• Struggling with writing marketing copy

• Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.

I’m here to tell you there is another way.

Hi, my name is Debbie LaChusa. I guess you could say I’m a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).

I’ve also run my own marketing coaching, consulting, and training business for more than 20 years.

And, I almost left that business because of marketing.

A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.

That’s when I realized I had been successful in marketing for many years before learning those manipulative marketing strategies.

I’d like to introduce you to something I call Inspired Marketing.

In this course you’ll learn:

• What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration

• The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)

• The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business

• How the motivation and intention behind your marketing can make all the difference

• What Inspired Target Marketing is and how to use it in your business

• How to use Inspired Copywriting to write the perfect copy to market your programs and services

• How to use something I call The Marketing Copy Tree to help you write copy more easily

• How to transform Traditional Marketing Strategies into Inspired Marketing Strategies

• How to use Inspired Marketing Strategies and Tactics

• How using the concept of Inspired Selling can totally transform how you feel about selling your services

If you’re ready to learn a new way to market your business… a way that feels good AND works, please join me in this course!

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!