Content Marketing Masterclass: Create Content That Sells

Content Marketing Masterclass: Create Content That Sells, available at $119.99, has an average rating of 4.38, with 95 lectures, based on 5048 reviews, and has 23103 subscribers.

You will learn about Increase your sales, traffic, and brand recognition using the power of digital content Grow a business from scratch or build upon your existing strategy Understand the cognitive buying journey and how your content can inspire people to take action Optimize your website for content marketing and drive profitable user action Develop a system for consistently generating new content ideas Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of content Generate an endless stream of valuable content by repurposing what you've already created Optimize your site for search engines to drive a consistent stream of free traffic Promote your content and drive traffic from a wide variety of sources Use valuable content to grow your email list and build an effective sales funnel Learn about external marketing channels like Facebook, Twitter, and Instagram Collect and analyze data to measure your results and optimize future campaigns This course is ideal for individuals who are Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course. It is particularly useful for Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.

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Summary

Title: Content Marketing Masterclass: Create Content That Sells

Price: $119.99

Average Rating: 4.38

Number of Lectures: 95

Number of Published Lectures: 95

Number of Curriculum Items: 95

Number of Published Curriculum Objects: 95

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Increase your sales, traffic, and brand recognition using the power of digital content
Grow a business from scratch or build upon your existing strategy
Understand the cognitive buying journey and how your content can inspire people to take action
Optimize your website for content marketing and drive profitable user action
Develop a system for consistently generating new content ideas
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of content
Generate an endless stream of valuable content by repurposing what you've already created
Optimize your site for search engines to drive a consistent stream of free traffic
Promote your content and drive traffic from a wide variety of sources
Use valuable content to grow your email list and build an effective sales funnel
Learn about external marketing channels like Facebook, Twitter, and Instagram
Collect and analyze data to measure your results and optimize future campaigns

Who Should Attend

Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.

Target Audiences

Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I’ve spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we’ve entered this world where every company is expected to be a media company.

In this course, you’ll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you’ll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we’ll cover:

Classic Marketing Fundamentals: Basic principles from the “old world” of marketing that you’ll need to understand for this course. Beginners are welcome here!
Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.
Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.
Copywriting: We’ll discuss why effective writing is so important, and you’ll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.
Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.
Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you’ve already created.
SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.
Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.
Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.
External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.
Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you’re always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you’re going to love this course, and my confidence is backed by Udemy’s 30-day money-back guarantee. If you’re not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Classic Marketing Fundamentals

Lecture 1: What Is Marketing?

Lecture 2: How Marketing Has (And Hasn't) Changed

Lecture 3: Understanding The Cognitive Buying Journey (And Funnels!)

Lecture 4: A Good Way To Visualize AIDA

Lecture 5: A Word Of Warning

Lecture 6: Glossary Of Marketing Terms

Chapter 3: Content Marketing Essentials

Lecture 1: What Is Content Marketing, And How Does It Work?

Lecture 2: Defining Your Goals

Lecture 3: The Importance Of Storytelling: How To Tell Compelling Stories

Lecture 4: How To Create Detailed Buyer Personas

Lecture 5: Action Steps: Goals & Buyer Personas

Chapter 4: Web Design

Lecture 1: Why Good Design Matters

Lecture 2: The Importance Of Responsive Design

Lecture 3: How Minimizing Your Design Can Maximize Your Results

Lecture 4: Why You Should Be Using Landing Pages (And When)

Lecture 5: Baking Social Proof Into Your Site

Lecture 6: Planning For Edge Cases

Lecture 7: Why I Recommend Using WordPress

Lecture 8: Action Steps: Web Design

Chapter 5: Generating Content Ideas

Lecture 1: The Importance Of Having A Reliable Ideation System

Lecture 2: Creation Begins With Consumption

Lecture 3: Conducting A "Brain Dump"

Lecture 4: The #1 Tool For Content Research And Competitive Analysis

Lecture 5: Questions Straight From Your Target Audience

Lecture 6: Eavesdropping On Niche Communities

Lecture 7: How Your Existing Audience And Content Can Help You Generate New Ideas

Lecture 8: Action Steps: Generating Content Ideas

Chapter 6: Copywriting

Lecture 1: The Importance Of Effective Writing

Lecture 2: How To Write Perfect Headlines

Lecture 3: Matching Your Audience's Tone And Vocabulary

Lecture 4: Maintaining Focus With Your Content

Lecture 5: How To Write A Call-To-Action

Lecture 6: How Grammatical Errors Can Cripple Your Marketing Efforts

Lecture 7: How To Become A Better Writer

Chapter 7: Types Of Content

Lecture 1: Content Types Intro

Lecture 2: How To Create Epic List Content

Lecture 3: Teaching Your Audience With Tutorials

Lecture 4: Two Approaches To Q&A Content

Lecture 5: Interviews & Profiles

Lecture 6: Combining A List With An Interview

Lecture 7: How To Create Valuable Reviews And Comparisons

Lecture 8: Working News Into Your Content Strategy

Lecture 9: Creating Valuable Roundups And Resource Lists

Lecture 10: Thought, Opinion, And Controversy

Lecture 11: Stories As A Content Format

Lecture 12: Statistics And Original Research

Lecture 13: Presenting Complex Data For Visual Learners

Lecture 14: How To Write A Case Study That Turns Readers Into Buyers

Lecture 15: Action Steps: Types Of Content

Chapter 8: Content Formats & Repurposing

Lecture 1: Content Formats

Lecture 2: How To Generate An Endless Stream Of Fresh Content

Lecture 3: Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

Lecture 4: Action Steps: Content Formats & Repurposing

Chapter 9: SEO (Search Engine Optimization)

Lecture 1: A Brief Introduction To SEO

Lecture 2: Understanding Search Engines

Lecture 3: Basic Site Setup For SEO

Lecture 4: Titles And Meta Descriptions

Lecture 5: Themes And Template Settings

Lecture 6: How To Select The Right Keywords And Create High-Ranking Content On Any Topic

Lecture 7: Does Keyword Density Matter?

Lecture 8: Internal Links

Lecture 9: Image Optimization

Lecture 10: Action Steps: SEO

Chapter 10: Content Promotion

Lecture 1: Why Promotion Is Important

Lecture 2: Strategic Collaboration

Lecture 3: The Formula For A Perfect Guest Post Pitch

Lecture 4: A Simple Way To Get Leading Influencers To Share Your Content

Lecture 5: Teasing Your Content On Social Media

Lecture 6: How To Get Your Content Featured In Popular Resource Lists

Lecture 7: Don't Neglect This Free Source Of On-Demand Traffic

Lecture 8: How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)

Lecture 9: An Extremely Effective Way To Significantly Grow Your Audience Overnight

Chapter 11: Email Marketing

Lecture 1: Why An Email List Is Essential For Your Marketing

Lecture 2: How To Entice People To Opt In To Your List

Lecture 3: Lead Magnet Ideas

Lecture 4: Standard Opt-In Forms

Lecture 5: High-Profile Opt-In Forms

Lecture 6: How To Turn Commenters Into Subscribers

Lecture 7: A Counterintuitive Strategy To Increase Your Conversion Rates

Lecture 8: Using Social Proof To Grow Your Email List

Lecture 9: Nurturing Your List: The Key To Maintaining Relationships Over Time

Lecture 10: Action Steps: Email Marketing

Chapter 12: External Marketing Channels

Lecture 1: External Channels Intro

Lecture 2: Facebook Pages & Ads

Lecture 3: The Perfect Facebook Ad Funnel (For Leads)

Lecture 4: Notes: The Perfect Facebook Ad Funnel

Lecture 5: Facebook Groups

Instructors

Brad Merrill
Media Entrepreneur & Bestselling Instructor

Rating Distribution

1 stars: 24 votes
2 stars: 80 votes
3 stars: 508 votes
4 stars: 1821 votes
5 stars: 2615 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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