Services Marketing In Totality

Services Marketing In Totality, available at $19.99, has an average rating of 4.2, with 47 lectures, based on 27 reviews, and has 83 subscribers.

You will learn about enable people to fairly understand the challenges involved in service delivery learn about the characteristics of services learn about the dimension of service quality become knowledgeable on service encounters understand customers response to service failures learn about the cause behind service switching understand service recovery strategies understand service quarantees understand customer roles in service delivery learn how to manage service promises learn about consumer evaluation process for services This course is ideal for individuals who are Everybody or corporations or multinational companies or students or marketers or salespeople or business owners or employees or all service delivery companies It is particularly useful for Everybody or corporations or multinational companies or students or marketers or salespeople or business owners or employees or all service delivery companies.

Enroll now: Services Marketing In Totality

Summary

Title: Services Marketing In Totality

Price: $19.99

Average Rating: 4.2

Number of Lectures: 47

Number of Published Lectures: 47

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 47

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

enable people to fairly understand the challenges involved in service delivery
learn about the characteristics of services
learn about the dimension of service quality
become knowledgeable on service encounters
understand customers response to service failures
learn about the cause behind service switching
understand service recovery strategies
understand service quarantees
understand customer roles in service delivery
learn how to manage service promises
learn about consumer evaluation process for services

Who Should Attend

Everybody
corporations
multinational companies
students
marketers
salespeople
business owners
employees
all service delivery companies

Target Audiences

Everybody
corporations
multinational companies
students
marketers
salespeople
business owners
employees
all service delivery companies

Base on my research, by 2025 millions of additional new jobs will be added on the internet, this means services jobs will still be abundant than product oriented jobs, so we need to take good care and understand in detail services marketing.

Because of the challenges associated with services it is important we understand services marketing in other to market the services effectively and efficiently. The characteristics of services make it unique in understanding it in detail to enhance the work of the services marketing concept. It is very important that we should not take any customer for granted, the survival of any business depend on the customer, it is better companies train their employees well so that they can handle customers in a professional way.

Delivery good services to customer is a great competitive advantage.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to services

Chapter 2: Challenges For Services

Lecture 1: Setting Prices

Lecture 2: Defining and Improving Quality

Lecture 3: Communicating and Testing New Services

Lecture 4: Communicating and maintaining a Consistent Image

Lecture 5: Motivating and Sustaining Employee Commitment

Chapter 3: Characteristics Of Services

Lecture 1: Intangibility of services

Lecture 2: Inseparability of services

Lecture 3: heterogeneity of services

Lecture 4: Perish ability of services

Lecture 5: Ownership of services

Chapter 4: Dimensions of service quality

Lecture 1: What is service quality

Lecture 2: Reliability

Lecture 3: Assurance

Lecture 4: Tangible

Lecture 5: Empathy

Lecture 6: Responsiveness

Chapter 5: The Service Encounters

Lecture 1: Moment of truth

Lecture 2: Encounter with customer

Lecture 3: Phone Encounter

Lecture 4: Build trust

Chapter 6: Customer Responds To Service Failures

Lecture 1: Complaint to service provider

Lecture 2: Complaint to friends and family

Lecture 3: Complaint to third party

Lecture 4: Switch to another service provider

Lecture 5: Stay with provider

Chapter 7: Customer Switching To Different Provider

Lecture 1: Pricing

Lecture 2: Time

Lecture 3: Core service failure

Lecture 4: Service Encounter failures

Lecture 5: Competition

Chapter 8: Service Recovery Strategies

Lecture 1: Act quickly

Lecture 2: Treat customer fairly

Lecture 3: Learn from service recovery experience

Lecture 4: Learn from lost customer

Lecture 5: Welcome complaint

Chapter 9: Characteristics of service guarantees

Lecture 1: Unconditional

Lecture 2: Meaningful

Lecture 3: Easy to invoke and collect

Chapter 10: Customers Roles In Service Delivery

Lecture 1: Customer must have input in service delivery

Lecture 2: Giving feedback

Chapter 11: Managing Service Promises

Lecture 1: Communication

Lecture 2: Make realistic promises

Chapter 12: Consumer Evaluation Process For Service

Lecture 1: Search Quality

Lecture 2: Experience quality

Lecture 3: Credence quality

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 3 votes
4 stars: 4 votes
5 stars: 18 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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