Learn Customer Journey Mapping with Personas for Beginners

Learn Customer Journey Mapping with Personas for Beginners, available at $34.99, has an average rating of 4.05, with 11 lectures, based on 104 reviews, and has 378 subscribers.

You will learn about Empathize with your customers by walking in their shoes Interview for key information and uncover customer problems Create personas to provide more individualized experiences to customers/employees Use research to build a map that shows where your customer struggles when interacting with your business This course is ideal for individuals who are Individuals that are just getting started with customer experience or Managers who need help training employees in customer experience or Business owners who want to stand out from their competitors (Example from my life: I own a small real estate company. When I run my tenants through this process and make alterations based on their suggestions, they feel valued and tend to renew their leases) It is particularly useful for Individuals that are just getting started with customer experience or Managers who need help training employees in customer experience or Business owners who want to stand out from their competitors (Example from my life: I own a small real estate company. When I run my tenants through this process and make alterations based on their suggestions, they feel valued and tend to renew their leases).

Enroll now: Learn Customer Journey Mapping with Personas for Beginners

Summary

Title: Learn Customer Journey Mapping with Personas for Beginners

Price: $34.99

Average Rating: 4.05

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $69.99

Quality Status: approved

Status: Live

What You Will Learn

Empathize with your customers by walking in their shoes
Interview for key information and uncover customer problems
Create personas to provide more individualized experiences to customers/employees
Use research to build a map that shows where your customer struggles when interacting with your business

Who Should Attend

Individuals that are just getting started with customer experience
Managers who need help training employees in customer experience
Business owners who want to stand out from their competitors (Example from my life: I own a small real estate company. When I run my tenants through this process and make alterations based on their suggestions, they feel valued and tend to renew their leases)

Target Audiences

Individuals that are just getting started with customer experience
Managers who need help training employees in customer experience
Business owners who want to stand out from their competitors (Example from my life: I own a small real estate company. When I run my tenants through this process and make alterations based on their suggestions, they feel valued and tend to renew their leases)

This course covers everything that I wished I knew when I first started journey mapping – I’m hoping to spare you some of the confusion that I went through by showing you the end-to-end process of researching and mapping your customers’ journeys.

Have you, or the business you work for, ever let down your customers when they’ve purchased one of your products or used your service? Do you want to know in what ways you let them down? Do you also want to increase your company’s customer loyalty by showing them that you care and actually listen to them? If yes, customer experience is for you! I will walk you through the fundamentals of something called the Customer Experience process so that you can uncover where customers like yours struggle (as well as the parts of your business they like). Then I’ll show you how to convey this information in a way that everyone can understand and relate to – something that puts customers’ lives front and center instead of in business silos. This is by using what is called a Customer Journey Map to tell the story of an individual Persona. You’ll also have a better chance of convincing your business that solving these problems is important because both the Map and Persona will be based on rock-solid research and data.

Please note that this course focuses on business-to-consumer (B to C) mapping as opposed to business-to-business (B to B) mapping.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is Customer Experience (CX)?

Lecture 3: Understand your Business Question – the Foundation of your Research

Lecture 4: Personas – Part 1

Lecture 5: Time to go on a Safari

Lecture 6: Conduct Secondary Research

Lecture 7: Talk to your coworkers – Employee Interviews

Lecture 8: Let Customers Speak for Themselves – Customer Interviews

Lecture 9: Putting it all Together – Research Analysis

Lecture 10: Personas – Part 2

Lecture 11: Double check your work with a Customer Journey Map Workshop

Instructors

Customer Experience 24/7
Customer Experience Expertise

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 22 votes
4 stars: 38 votes
5 stars: 40 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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