Marketing Fundamentals: Marketing Strategy & Marketing Plan!

Every business needs a marketing department to help it grow, but what exactly is marketing?

The first few things that normally come to mind are marketing = sales!

Marketing is necessary for any commercial activity since it helps to understand and satisfy clients. Sales are increasing in the other direction!

Marketing is more than simply personal selling or even advertising; most people define marketing in highly narrow terms!

Both marketing and sales attempt to increase income. They are so inextricably linked that many individuals are unaware of the distinction. Indeed, in small organizations, the same employees are usually in charge of both sales and marketing. Marketing differs from sales, and as the company expands, the roles and duties become more defined.

When deciding between marketing and sales, every business owner must evaluate both components of the total sales and marketing cycle. Because marketing and sales must be tightly intertwined, they are often managed by the same department or even by the same people in many firms. For example, to be effective and optimize the odds of generating a sale, sales techniques must integrate the same messaging as marketing communications. Focusing on both the ‘pull’ and the ‘push’ successfully can position your firm for success.

Marketing activities include public relations, sales promotion, advertising, and various additional services that benefit other business operations and increase the Sales of the Company.

Who Should Attend This Class?

-New small company owner who doesn’t know anything about marketing!

-Social Media Marketers who wish to understand classic marketing techniques!

-Anyone who wants to study marketing from the ground up!

What will we discover?

The first three films will serve as an introduction! What exactly is marketing? What is the distinction between Marketing and Sales? as well as some crucial principles?

Then we’d know how to understand customers and which elements to prioritize.

Following that, various groups of customers were divided to make the following work easier!

Finally, create a marketing mix and 4Ps strategy.

Let’s grow our company and increase our revenues! Enroll right away!

PS: More Business and Marketing classes are available on Skillshare. Happy Studying!

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!